Magento is an open-source online commerce platform with which you can carry out all kinds of projects related to online sales.
Magento allows you to create a fully customizable site and fully control the functionality of the sales channel. Thanks to its modular concept, the system is very flexible and scalable. Thanks to its free code philosophy, it enjoys the support of a very active and large developer community.
With these two characteristics and the intelligence with which its core is designed, it has become the most popular and used online e-commerce software in the world.
One of the best things about Magento is that it is very easy to use. With a few simple steps, the tool will allow you to connect your online store to PayPal, Google Shopping, or other systems widely used by users. While some of the biggest brands on the market use Magento, small businesses can use it too. Magento allows you to create your website with full control over its functionality and appearance.
If you are wondering if building your e-commerce site with Magento is worth it, then the answer is definitely yes. For help in implementing projects, you can contact ecommerce development services.
Features of Magento
Consider the main functions and features of Magento:
- Possibility to customize the design
- Multilingual Support
- Possibility of cross-platform (management of several stores from a single administration panel)
- Complete product catalog and file management
- Client management
- Several forms of payment and delivery
- Inventory and inventory control
- Opportunity for comments and ratings
- Website and CMS: 2 in 1
Marketing tools:
- Cross-selling, featured products, related products
- Set up discount coupons and promotions
But, without a doubt, what makes it powerful is the infinite number of modules that currently exist.
If you are thinking about an e-commerce store, then check out the following benefits that you can get:
Attract potential customers
There are over 350 million active users online, so you’ll have more opportunities to acquire new customers than you would in a brick-and-mortar store. To do this, we recommend that you create written blog content and have an interactive social media strategy that will help you stand out from the competition.
Distribution in social networks
As we already mentioned, social networks are the main distribution channel for your online store. Be consistent in your posts, pay attention to visual details, and strategize where your content is useful to the people who visit your profile. Be careful, don’t forget to combine your organic posts with ads for better results.
Personal attention and closer communication with your client
Digital media allows you to give personalized attention and get to know your customers better. By receiving comments and messages on social networks, you can find out what people like, and what opportunities you have, and work on more effective strategies based on this.
Pay attention to the buying habits of users, follow the marketing and adapt to the market demands.
Combine e-commerce with a physical store
The last advantage of e-commerce is that an online store can be perfectly combined with a physical store and vice versa.
E-commerce will continue to grow by leaps and bounds in the coming years, so brands without a digital store will miss out on a lot of growth opportunities.
Think about the benefits of e-commerce that we have just shared with you, get expert advice on the subject, dispel your fear and make the best decision to grow your online business.
If you need help implementing a project through Magento, then magento extension development services can help you with that.