Digital agencies are strategic and creative companies that promote businesses across all online channels. Their core competencies include data collection and analysis, user experience improvement, design and creative services. Their goals depend on the specific tasks – from bringing a company or a new product to the market, to attracting new clients and streamlining performance marketing.
So, let’s find out what exactly digital agencies can do for your business and what to consider before starting this collaboration.
Table of Contents
Three Main Areas of Focus in Digital Marketing Agencies
The way the agency works, either comprehensively or in one direction, is crucial because the development of an advertising campaign or product goes through many fields. There are the main aspects of focus in most digital agencies.
Marketing Strategy. At this stage, marketers identify what, to whom and in what form to say in the ad or any other type of content. Digital marketing strategy creation is the process of the product, target audience and buyers’ needs analysis.
Design and tone of voice development. This stage includes the creation of a visual identity of a business, with which customers will interact. The tone of voice itself needs to remain unchanged. It is immediately clear from a brand’s statements how it positions itself on the market, how it treats its competitors, and what kind of customers it wants to attract.
Product promotion. This is a multistep process, which is extremely flexible in adjusting to the current situation. A professional approach to promotion in general, and the communication policy in particular, is the guarantee of stable demand from consumers. The aim of the process is to form a subjective opinion of the potential buyer about the product, which would favorably distinguish it from other similar offers.
Digital companies that are unable to close all the areas on their own, often turn to subcontractors, which can have a negative impact on the result. Therefore, working with an all-in-one agency, where the team is deeply immersed in the project and is collectively responsible, will be more effective.
Services That Digital Agencies Provide
Market analysis and development of a digital strategy. Without these steps, it is difficult to understand which digital marketing solutions to use to achieve the business goal. Usually, the agency researches the demand, competitors and target audience. Thereafter, marketers segment potential clients and develop a plan for interacting with them.
Branding. During this process, values, mission, brand image and character are taken into consideration, and the result is an appropriate visual design, tone of voice and communication strategy from the logo to the advertising banners. A well-defined brand identity favorably emphasizes the benefits of the company, raises its status in the eyes of the end user, and helps to sell more expensive products.
SEO (Search Engine Optimization). On-site and off-site optimization lifts the position of the website in SERPs for specific queries. For this purpose, specialists gather a semantic core, fill the pages with content and conduct internal and external improvement.
SMM (social media marketing). With SMM, it’s easy to reach out to new customers, expand their audience and create a community. When working with social networks, a promotion strategy is created, including a content plan, visual design and frequency of publications.
Content marketing. This is an approach focused on creating and distributing valuable and relevant content. The goal is to attract, retain and increase the number of your customers. The main platforms for content marketing are blogs and social networks of the company.
PPC. Pay-per-click is an advertising model, in which the advertiser places ads on websites and pays their owners for the user to click on the placed banner. Many factors can affect the price of a click. First, it is the ad itself, namely its quality and the effectiveness rate (CTR). It is also important that the query and the ad itself correspond to the landing page to which the user hits after clicking on the ad.
Contextual advertising. Contextual advertising comes in several forms: search, media and shopping ads. Search ads are displayed above the Google search results if the user’s query contains the target keywords. Media contextual ads are displayed in the form of banners on Google partner sites. Shopping ads are text and graphics with a price and an image, which are displayed when a user searches for a specific product.
Email marketing. Businesses communicate with their audiences via email for direct sales, customer referrals and improving brand awareness. Email marketing is interesting to companies because of its high return on investment and the ability to personalize an offer.
Search Engine Reputation Management (SERM). The main purpose of SERM is to fill the search results with positive information about a brand or to displace negative information. Reputation management includes moderation of Internet communities of the company, dealing with negative information and creating a positive image.
Why Contact A Digital Agency
Contacting a digital agency will be appropriate if your business faces the following problems:
- The product has a very narrow target audience, or there are no analogs on the market;
- A powerful emotional message is required to interact with a brand’s customers;
- Constant communication with the target audience of the business is challenging.
Wrapping Up
Cooperation with a digital agency will be beneficial for those who are ready for modern ways of promotion and want to popularize their brand. In this case, marketing specialists will be able to offer an original and effective strategy for a particular business. Also, thanks to the agency, you will know your audience and its needs more deeply.
