A sales dialer is a piece of technology that speeds up the cold calling process. If you are manually dialling you are pushing each phone number by hand. Once you get to a phone tree, you manually get to the right extension. If you get to the right person, you having the conversation and/or manually leaving a voicemail. After the call ends you find the next phone number and manually dial it.
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Why Use a Sales Dialer?
Most companies considering using a sales dialer are trying to be more efficient. Wasted time is one of the biggest reasons salespeople fail. Why pay salespeople to manually dial phone numbers? Technology out there makes this process much faster and more enjoyable for the salesperson. If cold calling is a viable way to have more conversations with your target market, then a sales dialer is necessary.
What Types of Sales Diallers Are There?
Systematic Diallers – With a systematic dialer you load in lists of contacts and the system will automatically dial the next number in the list the second you hang up. Many of these diallers work directly off the list in your CRM.
For example, you run a report in Salesforce of the people you want to dial and the systems will automatically call directly down those lists. You can also do things like voicemail drops with most systematic diallers
Auto-Connect Diallers – These dealers call multiple numbers at once and when someone picks up, they automatically put the call into your salesperson’s headphones.
For example, they call four prospects at once and the second someone picks up that person gets thrown to your salesperson and you start the conversation. This allows you to have as many conversations as possible.
What is dialer software?
Sales dialer software will eliminate the need for reps to manually enter the number of a customer — it will auto-dial for that rep. Dialer software sometimes has other capabilities such as tracking, recording, and more.
Best Dialer Software
- HubSpot’s Call Tracker allows you to line up an entire day’s worth of calls and prioritize which leads to dialling based on your CRM’s contact data. Not to mention, you can get started with HubSpot for free. Place and record your calls directly from your browser with no phone required. With one click, you can start chatting with a prospect via VoIP or desk phone — either way, your phone number will appear as the caller ID when you call prospects.
- Aircall is a cloud-based call centre software that integrates with your CRM, help centre, and other apps. It has several features across the phone system, call centre, analytics dashboard, and integration library to help with collaboration, productivity, and reporting. One of those features is the Power Dialer which saves you time by assisting with manual processes like compiling lists of contacts, dialling, and entering contact information into your CRM.
- CloudTalk is a call centre software for sales, support, remote teams, traders, brokers, and eCommerce. There are many features across categories including voice, intelligent call routing, productivity, integrations, reporting, and more. The tool offers a power dialer, a predictive dialer, and a smart dialer. The power dialer allows you to create sales campaigns using surveys and call scripts to increase the number of calls reps can make.
- Kixie is a sales engagement platform with automated calling and texting designed for remote sales teams — some of the most notable features are automated dialling and texting from your CRM, CRM power dialer, auto dialer, integrations, real-time coaching, and sales leader boards. The Intelligent AutoDialed feature triggers a call from your CRM and connects a sales rep to a contact when they convert (e.g., submit a form, search your pricing page, etc.). Assign specific reps to the sales dialer and customize the call flow.
- Nextiva is a cloud-based business phone system with a ton of handy features including inbound call centre portals, click-to-dial, professional auto attendant, nationwide unlimited calling, voicemail to email delivery, and more. Nextiva’s one-click calling streamlines your efforts and improves your team’s output. All of these features come as part of Nextiva’s all-encompassing VoIP solution.
- RingCentral is a cloud-based phone, message, and video communication and collaboration tool. There is a Predictive Dialer that uses predictive algorithms and data to connect your team with live prospects. This dialer works for your sales team but also service and support, market research, and contact centres. Guided engagement flows automatically adapt to customer interactions to streamline the sales process.
- Just Call is a cloud-based phone system for remote sales and support teams. Sales Dialer by Just Call offers Auto Dialer, Predictive Dialer, and Dynamic Dialer, all of which automate phone calls based on your dialing requirements.
- DialPad is a cloud-based, AI-powered communication platform meant for collaboration and building connections. The sales dialer, called DialPad Sell, automates data entry for reps so they can spend their time talking to prospects.
Benefits of Sales Dialers for Your Business
- Helps Increase the Conversion Rate
Calls from unknown area codes are often ignored or rejected. However, a business system (that has an in-built sales dialer) allows you to use a local number for outgoing calls. This increases the chances of conversion and customer experience.
- Free Up Time for Other Tasks
Since sales dialers dial phone numbers automatically, your representatives can do other tasks in less time (e.g., after-call work, researching about prospects, etc.). A study suggests dialers can save around 45 minutes per day per agent. You can use this time to follow up with more leads and increase the conversion rate.
- Provides a Complete Overview of Your Sales Activities
Advanced sales dialers like CallHippo integrate with all the leading CRMs, enabling you to create a more streamlined sales workflow. It provides deep insights for each prospect (including when they interacted with your business and how the call was). Since the data is captured in your CRM, it leads to better data and faster organizational learning for your sales team.
Frequently Asked Questions
What do we use a dialer for?
A dialer is an automated system that places calls to customers, from an outbound call center or a blended call center. The aim is to reduce the cost of making phone calls by removing a lot of repetitive and error-prone work.
How many types of dealers are there?
The various kinds of dialers such as power dialers, preview dialers, progressive dialers, and Robo dialers offer different functionality and can be configured and operated depending on the situation. Let’s look at each of them one by one.
What is a dialer server?
Outbound Dialer Server (ODS)/Manual Calling Server (MCS). This is a CIC server with an Interaction Dialer installed. An ODS performs automatic outbound dialing for agents in that location. An MCS provides agents with a structured mechanism for manually making outbound calls.
When to choose a predictive dialer?
A predictive dialer is an ideal choice when your priority is to connect as many prospects as possible with human agents. It minimizes your representatives’ idle time and boosts productivity.
Conclusion
As a sales manager, you probably already know, that not every prospect will pick up the phone. A sales dialer eliminates the manual and time-consuming process of dialing lead, prospect, and customer phone numbers — they automatically and accurately dial phone numbers for sales reps so they can focus on their conversations with those people.
