Have you ever heard about emotional facial recognition? The technology that enables the analysis of expressions allows us to obtain valuable information concerning the emotional state of people. What is emotional recognition and how does it work? Keep reading to learn more!
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Emotional facial recognition – what is it?
Emotional facial recognition is cutting-edge technology that makes it possible to analyze emotions and feelings by using different sources of information such as pictures, or videos. It’s often categorized as affective computing, which is a multidisciplinary field that specializes in monitoring computer’s capabilities to interpret, analyze, and recognize human emotions.
Emotional recognition tools use artificial intelligence to decode emotions and expressions. In the past few years, this solution has been gaining increasing popularity among tycoons such as Google or NEC.
How does it work?
The process of emotional facial recognition typically consists of three steps:
- face detection
- facial expression detection
- emotional recognition and classification
To detect emotions, tools analyze various elements such as contractions of facial muscles, or the position of your nose or eyebrows. Based on this, it’s possible to estimate whether the person in question experiences one of the basic emotions like:
- anger
- fear
- joy
- sadness
- disgust
- surprise
Who can use emotional recognition?
Emotional facial recognition technology can be applied in various sectors, for different purposes. The most popular solutions are described below.
Customer behavior:
- the solution helps to analyze emotions of customers when they shop
- it can be used for marketing and advertising purposes in public places
Personalized services:
- emotional recognition helps to understand emotions of customers and show them personalized messages and recommendations in smart environments
- thanks to the technology, it’s possible to predict how people will react to movies and products
Human resources:
- emotional facial recognition can help recruiters make the right decisions
- it makes it possible to determine if job candidates are truly interested in the offer
- it helps to monitor the attitude, mood, and attention of employees
- it makes it possible to check engagement of people in the workplace, and design systems that can improve it.
The takeaway
Emotional facial recognition is cutting-edge technology that finds applications in numerous sectors, from education, to human resources, and advertising. Thanks to the use of high quality software it’s possible to determine emotions and feelings of customers, employees, or even passers-by. This helps to make better decisions that can benefit companies.
