A website helps businesses reach a wider audience, build trust, generate leads, and act as a platform for showcasing their goods and services. According to a survey, about 75% of consumers judge the reliability of a business based on its website design. In simple terms, a website that is designed well can significantly affect the success of a business.
Still, some businesses cannot afford to hire a professional web designer or do not have the necessary skills. This is where website builder for a business comes in handy. Website builders are tools on the internet that help businesses make and take care of their own websites without needing to know computer code or technical abilities. They offer you to easily create a website by letting you move things around with your mouse and offering ready-made designs to choose from. With website builders, even small businesses can have professional-looking websites that rival larger companies.
This article will provide insights into choosing the best website builder for a business. We’ll discuss the key features businesses should consider, such as ease of use, design templates, mobile optimization, SEO capabilities, and integrations. We’ll also compare the costs of popular website builders and provide case studies of businesses that have successfully used website builders to create their websites. So let’s begin.
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Understanding the Business Needs
To pick a website creator, you should know what your business requires. Different types of businesses may have different aims and requirements regarding their website. For example, a business that sells things online might need a tool to create a website with features to let customers buy things and pay securely. On the other hand, a service-based business may prioritize lead-generation features such as contact forms and call-to-action buttons.
Different types of businesses also have different website requirements. A small company may only need a basic website with straightforward information and contact details. In contrast, a big corporation will need a complicated website with many pages, special features, and connections with other software. Additionally, businesses in different industries may have specific requirements. For instance, a restaurant needs a website maker that helps customers book online and shows menus. Meanwhile, a healthcare business needs a website maker that follows the rules of HIPAA.
Examples of Business Needs That May Impact the Choice of Website Builder
- E-commerce: A business that sells products online would require a website builder with features such as product listings, shopping cart functionality, and secure payment options.
- Lead generation: A service-based business that relies on lead generation would require a website builder with features such as contact forms, call-to-action buttons, and landing page templates.
- Online booking: A business that provides appointments or reservations would require a website builder with features such as a booking calendar and integration with popular booking platforms.
Features to Consider in a Website Builder
Picking website builder for a business can be overwhelming, but you should look for essential features to make the best choice:
Ease of Use
MotoCMS and Squarespace are excellent examples of website builders that excel in ease of use.
A website builder should offer a variety of design templates that are visually appealing and customizable. This helps companies make a good website that matches their brand and looks professional. Weebly and Shopify are excellent examples of website with a wide range of design templates.
Make sure the website builder for a business you choose can make your website look good on mobile phones because many people use their phones to look at websites. The website should be responsive and adjusted to fit any device’s screen size. MotoCMS and Jimdo are examples of website builders that offer mobile optimization.
A website builder for a business should have built-in SEO tools that help improve your website’s ranking on search engines such as Google. It includes features such as meta tags, alt tags, and sitemaps. Squarespace, MotoCMS, and Shopify are examples of website builders that offer excellent SEO capabilities.
A website builder should offer integrations with other business tools and software to help streamline your workflow. It means connecting with tools to get paid, send emails, and use social media. Shopify and Wix are website builders offering a wide range of integrations.
By considering these key features, businesses can choose a website builder that aligns with their needs and goals. It’s important to note that while some website builders may excel in some features, others may excel in different areas. Therefore, evaluating your business needs and choosing a website builder that meets those needs is essential.
Website builders set different prices for their services. Some popular pricing models include monthly subscriptions, annual subscriptions, and one-time fees.
- Weebly has a free option and some choices you must pay for. The prices vary from $6 to $26 each month.
- MotoCMS offers $9.9/month, billed annually.
- Squarespace has different plans you can pay for every month or every year(between $12 to $40 per month).
- Wix – from $14 to $39 per month.
- Shopify offers monthly subscriptions ranging from $29 to $299.
The cost of website builders may vary based on the business needs and features required. Some businesses must pay extra for features like a shopping cart and secure payment options to sell things online. On the other hand, companies that require basic information websites may pay less for their website builder.
While the cost of website builders is an essential consideration, it’s also important to consider the value offered by each. Some website builders may offer a higher value despite a higher cost. Shopify is more expensive than other website builders, but it can do much more for businesses. It has helpful features that make running an online store easier. On the other hand, MotoCMS may be more affordable. Still, it offers an intuitive interface and a wide range of design templates to help businesses create professional websites.
In conclusion, when choosing a website builder, businesses should consider the pricing model used, the features required, and the value each website builder offers. Companies can select a website maker that fits their requirements and helps them meet their objectives without spending too much money.
Doggie Doo Not!, a pet waste removal company based in Indiana, used Weebly to create a website that provides information on its services, pricing, and contact information. The website also includes an online booking feature that allows customers to schedule service appointments directly through the website. As a result of the new website, Doggie Doo Not! got more people asking about their services and booking them online. It made them earn more money.
Another example of a business using MotoCMS to create its website is Snappy Photobooths, an Australian-based photo booth rental company. Snappy Photobooths used MotoCMS to create a website that showcases its photo booth rental services and provides a range of pricing options. The website has a space where people can send a message to the company if they want to ask something or be a customer. As a result of the new website, Snappy Photobooths saw an increase in online bookings, which led to an increase in revenue.
Sweet Flour Bake Shop, a Toronto-based bakery, has used GoDaddy to create its website. Sweet Flour Bake Shop used GoDaddy to create a website that showcases its bakery products, provides pricing information, and allows customers to place orders directly through the website. The website also includes a blog section providing baking enthusiasts tips and tricks. As a result of the new website, Sweet Flour Bake Shop saw an increase in online orders and repeat customers.
Another business that has used Squarespace to create its website is The Sleep Judge, which provides reviews and recommendations for mattress and sleep-related products. The Sleep Judge used Squarespace to create a website that showcases its product reviews and offers a range of resources for sleep enthusiasts. The website also includes a newsletter sign-up feature that allows visitors to subscribe to The Sleep Judge’s weekly newsletter. Thanks to the new website, The Sleep Judge saw an increase in traffic and engagement, which led to an increase in revenue from affiliate marketing.
A business that has used Wix to create its website is Oh Joy!, a lifestyle brand providing a range of products, services, and resources for creative entrepreneurs. Oh Joy! made a website using Wix to show their products, tell how much they cost, and let people buy them right on the website. It also includes a blog section that provides tips and tricks for creative entrepreneurs. As a result of the new website, Oh Joy! saw an increase in online orders and engagement, which led to an increase in revenue.
ManCave, a UK company that sells grooming and skincare products for men, made their website with Shopify. This website shows customers what products ManCave sells and how much they cost. People can buy them right there on the website. The website also includes a subscription feature that allows customers to subscribe to ManCave’s grooming box service. As a result of the new website, ManCave saw an increase in online orders and engagement, which led to an increase in revenue.
Which Website Builder is More Beneficial to Choose?
We recommend taking action today and starting building your website with the top-rated MotoCMS website due to some reasons:
- A simple drag-and-drop feature allows you to create a professional website by moving widgets around.
- Design templates: MotoCMS offers a wide range of customizable templates for different industries and purposes to meet your needs.
- Mobile optimization: All MotoCMS templates are fully responsive, guaranteeing your website looks great on any device.
- SEO capabilities: MotoCMS has built-in SEO tools that offer easy optimization of your site for search engines, helping improve your online visibility.
- E-commerce features: MotoCMS has features for online selling, like carts, payment, and product tools for businesses.
- Customer service: MotoCMS team assists you 24 hours a day, 7 days a week if you have questions or problems.
- Cost-effective: MotoCMS offers affordable pricing plans, making it a cost-effective alternative for businesses of any size.
Overall, MotoCMS website builder for a business is a perfect option for companies looking for a user-friendly and affordable website builder with many features.
In conclusion, when choosing website builder for a business, you should prioritize understanding your needs, consider critical features such as ease of use, design templates, mobile optimization, SEO capabilities, and integrations, and compare costs to ensure they get the best value for their money.