It can be hard to decide on a career path. It is important to choose a career path that you love but also provides stability for the long term. Wade marketing prepared this comprehensive guide.
Although it may not be the perfect job, a career in digital marketing is something many people dream about. This field offers many opportunities. You will be surprised. You’ll be even more amazed when you look at 2021.
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The Digital Marketing Role Is Constantly Growing?
Digital marketing is a rewarding career. This field is constantly evolving and introducing new platforms. The digital marketing manager is constantly on the lookout for new trends that can affect discoverability.
Digital marketing strategies encompass all aspects of a brand’s online presence. Analyzing how search engines update their algorithms can help digital marketing managers determine the impact on website rankings. The strategy is then developed by the entire marketing team.
Future of Digital Marketing Jobs
While traditional marketing remains relevant, digital marketing is quickly taking over because of its affordability and analytics.
Market managers can now see the origins of visitors and what they do on the site. They can also identify which tactics are most effective in generating the highest ROI. This data-driven approach allows professionals and leaders to show their worth. It is possible to duplicate past successes and eliminate any guesswork regarding future campaigns.
What is the demand for digital marketers?
LinkedIn says that the “Digital Marketing Specialist” position is the most desired with 860,000 available positions. Digital marketing expertise is highly sought after in the areas of content strategy, SEO, and social media.
Digital marketing strategy encompasses many aspects. There are many jobs that can be done in this area. This is the real crisis facing the digital marketing industry. A LinkedIn survey found that there is a shortage of digital marketing professionals in the major metropolitan areas in the U.S.
Digital marketing is booming. There are so many jobs and not enough people to do them. This is the perfect time to start your digital marketing company.
How to get started with digital marketing?
Before you begin your digital marketing career, it is crucial to know the key specialties of digital marketing. There are many roles that you could take on in digital marketing. Each role requires different skills.
Email Marketing
Email marketing is easy. Email marketing is easy. You only need to send specific emails to certain lists. Targeting requires special skills.
Marketing emails are sent to customers and prospects in order to increase business and spread awareness about products. These emails can also be used to engage prospects and customers, even if there’s no direct sale. Email marketers are responsible to test different subject lines, text, and formats in order to determine which emails get the most attention.
The average salary for an Email Marketing Manager in the United States is $65,834.
Search Engine Optimization (SEO).
Search Engine Optimization will likely play a significant role in digital marketing regardless of your level of experience. All content is written with the aim of finding ability in mind.
There are many opportunities for SEO professionals working in digital marketing. Highly sought-after are professionals who can perform social media, competitive analysis, and website analytics. These are essential elements for optimizing online traffic.
The average salary for an SEO Manager is $62,621.
Copywriting
As you gain experience, you’ll realize how crucial writing is in digital marketing. Copywriters can create many types of content, including product descriptions, tags, and emails. Copywriters also have the ability to create non-digital content like direct mail and video scripts.
Copywriters must have a strong writing background but they also need creativity and curiosity. Their job is to make people pay attention in a noisy environment.
The average salary for a copywriter is $58,465
Writing content
While copywriting and content writing might seem to be one role in digital marketing, once you get started with your digital marketing journey you’ll see they are actually two distinct jobs.
Content writers are experts in longer-form content. This content attracts people to your site and keeps them coming back through the sales cycle. To educate and keep readers coming back, they write whitepapers and blog posts, case studies, blog posts, and eBooks.
Average Salary for Content Managers: $56,779
Social Media Marketing
Digital marketing includes social media marketing. Social media managers promote brands through networks like Facebook, Twitter, Instagram, LinkedIn, and others.
Social media managers develop campaign strategies, videos, and graphics, as well as conduct research about audience trends to ensure that they reach the right people. You will need to be available to answer messages after hours. This job also requires you to be able to manage projects, write and design. Experience in digital marketing is crucial for building communities.
Social media marketers make an average of $54,473
Advertising
Advertising has undergone significant changes over the past few decades. Digital advertising is now a significant part of digital marketing.
Advertisers have the responsibility of matching the right products with the right audiences. They build relationships with media companies to decide which content is most effective for each outlet. They negotiate terms and rates that are acceptable to both sides. Digital advertising is a great career option for creatives who are looking for a fast-paced, people-oriented environment.
The average salary for a Digital Advertising Specialist: is $51,272.
Search Engine Marketing (SEM)
Search Engine Optimization can sometimes be confused with Search Engine Marketing. The main difference between SEO and SEM is that SEO uses paid strategies. SEM managers study keyword trends to determine the most effective bids for these terms in order to ensure company pages appear in search results. Combining SEO and advertising can help you draw people to your site.
There are many tools and platforms that can help you search for keywords and manage your bids. To determine which variants are most effective, you can also do A/B testing. SEM managers must be data-driven and analytical in order to succeed.
The average salary for SEM managers is $74,399
Start training to get a job as a digital marketer
Wade Marketing will help you become a digital marketer. They will remove the need to stack jobs and make sure you succeed from the beginning.
We’ll provide all the resources, training, and tools you need to successfully stack multiple remote/ work from home digital marketing jobs. Our highly qualified media buyers will help you outsource your digital marketing tasks, allowing you to keep your job.
