With the changing times, digital marketing is also reshaping. Starting from revamping to turning towards online modes of marketing, the world has been going through quite a lot. With the unwelcomed pandemic came the new era of working from home. The boost of creativity and flooding use of online sites was also significant.
So now, the trendiest digital marketing that we are witnessing right now is Wikipedia. With the outburst of creativity, people are turning to Wikipedia as a global marketer. Wikipedia is coming across as a powerful marketing tool for personal branding and business. But now the question arises why Wikipedia is a new favourite. What are the differences between personal and professional branding? So let’s see what the hype is all about and is it worth it.
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Personal Branding Or Shared Identity
You must be thinking that if you are an entrepreneur, you can’t really go with personal branding. The only identity you have is shared with your brand or business. But some entrepreneurs and business tycoons have defied that thinking.
People are trying to build their own followers through personal branding. And the marketing for the business goes unsaid. You can increase your followers with the help of your business or brand, and you can spread the fame of your business through your personal branding.
For instance, many Bollywood celebrities are turning to business, be it about apparel, footwear or just good. The people are aware of their business through their own personal branding.
And vice versa, we have some pioneer businessmen needless to take the name grown as a brand themselves due to their successful business. However, personal branding and business can go hand in hand and fetch you 2x followers or customers, for that matter. You can also take the help of the Wikipedia page creation service.
Why Wikipedia?
“ In a world deluged by irrelevant information, clarity is power.” The quoted line upper is by Yuval Noah Harari. The context of the line may be completely different, but it portrays the meaning quite well. With the overflowing information that includes both genuine content and fake rumours and falses, it is difficult to differentiate.
Wikipedia is an online encyclopedia that collects facts from across the world. The user edit feature allows users to edit and add the articles anytime and anywhere. Because of that, Wikipedia needs to testify and check the sources from time to time. Being that said, Wikipedia is an online website that is seen, used and edited by almost everyone every day. So now we don’t have to discuss why Wikipedia is the first choice among all the websites.
Wikipedia Backed By Google And Vice Versa
Another reason that Wikipedia is at the peak of fame is Google. Google is what makes our daily life easier. But the very first results that are recommended by a google search engine is from Wikipedia itself. Given the fame and authenticity of Wikipedia combined with Google, we trust Wikipedia over any other website.
Vice versa, Wikipedia also promotes Google. Not to mention half of the Google users are because of Wikipedia only. Further, we will cease to get into complicated algorithms on which these websites work and function.
Big No To Promotions
Wikipedia may be seen as a powerful marketing tool for personal branding and business nowadays, but in theory, it isn’t. In its policy Wikipedia strictly prohibits any marketing content that is put up on the website. If any such content manages its way to the website, it is flagged to deletion as soon as detected.
But there are some tactics that Wikipedia or digital marketing services can help you with. They can create a Wikipedia page for your business. But through personal branding, you can promote your business smoothly. You just need to state facts about yourself, your life, academics and business. And soon, your personal branding will be showing profits to your business.
Wikipedia Services – Make And Maintain
Just like any other person making a Wikipedia page for your personal branding or business, both are just a lot of hassle. There are Wikipedia services to save you the trouble. There is a process of making a Wikipedia page that includes so many complications and formalities. As discussed earlier, Wikipedia’s policy includes a very strict no promotions policy. You need to disguise your marketing and be supported by academic sources.
If you think that’s the end of the hassle, just wait for a second. There is more to come. The maintenance of the Wikipedia page is also a hefty task. If you have successfully created a marketing page for your business, it can be deleted anytime under any flag from Wikipedia. So you need Wikipedia services if you don’t have enough knowledge about all the digital marketing business. Make sure to stay away and not to mess up with Wikipedia guidelines.
Wikipedia Link In Articles
Once you have successfully got hold of a Wikipedia page for your business or the personal branding for that matter, you can insert links from Wikipedia to articles published on other websites.
This is the easiest way you can advantage from Wikipedia. Wikipedia links hold equal value and worth compared to a Wikipedia page or article. The links can be either from your personal branding from Wikipedia or the page you created for your business. As discussed earlier, it will just be a fruitful combination in the end.
Conclusion
To conclude, we have now come on terms with and grown quite an understanding of Wikipedia. Wikipedia is an online encyclopedia with all the complicated terms and conditions. If you have succeeded in making it your marketer, you are totally worth it. The dynamics of Wikipedia makes it a perfect tool for marketing and personal branding. The vastness and reachability of Wikipedia make it the first choice, be it looking for facts in Wikipedia or promoting anything your brand or you, in a disguised manner. SEO Compnay in Bangalore can help you in the same.
Among the flooding information, you get to have the filtered content and business to focus on. So the hype is worth every bit of it. Now we have also come to terms with how personal branding and business have shared identity as well as positive effects on each other.
