Why Your Cookie Dough Fundraiser Needs an Online Store


Cookie Dough
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Learn why more schools are selling cookie dough virtually

Everyone loves cookies. There’s a big reason the cookie dough fundraiser has been a popular way for schools to raise money for years. So, has the pandemic stopped groups from selling it? Most definitely. But a growing number of schools are now selling cookie dough online.

Cookie dough online? How is it possible to sell a frozen food product using the internet? Well first, it helps that there are quality ‘shelf-stable’ variations out there. Cookie dough does require special packaging, but ‘shelf-stable dough doesn’t need immediate refrigeration. In fact, you can leave it at room temperature for several days.

Selling cookie dough online provides the best of both worlds. Schools can still sell a product that sells itself. Plus they can do it without asking students to sell face to face.

Sales brochures and paper order forms are definitely here to stay. But virtual fundraising is trending rapidly. And the effects of the coronavirus are only accelerating the growth.

Each year, schools nationwide profit $1.4 billion through product sales. So the brochure sale won’t be going away anytime soon. But times are changing. Online sales now account for as much as 50% or more of a school’s profit. One study found that orders are 3 times higher compared to paper order forms.

We found that during the fall 2020 season, 71.4% of our schools participated in an online-only sale with no brochure. So far this spring, the number has grown to an astounding 86.4%. That’s significant. And 27.6% of all schools selling online are selling cookie dough. Online spring flower fundraisers are currently in second place at 15.0%.

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The pandemic has had a profound effect on K-12 education in many ways, not just with how groups fundraise. The amount of money needed will go far beyond what outside fundraising can do. Some estimate that schools will need as much as $250 billion to stabilize their budgets. And think about it. Even before the pandemic hit, school districts were already struggling.

Federal, state, and local taxes will cover most of the shortfall, but where will the rest come from? Many feels outside fundraising companies are necessary now more than ever. They’ve always helped schools fundraise for student activities like field trips and equipment. Groups may now use them in other ways as well.

An Online Cookie Dough Fundraiser Offers Great Synergy

Brochure fundraising used to focus only on face-to-face selling. To be effective, you had to approach people, show them what you had, and then ask them to buy. With the pandemic, this is no longer the preferred method.

Selling online avoids any in-person selling. And being able to sell a product like a cookie dough online makes it even better. Virtual fundraising can be easy as well as lucrative. This is especially true when you’re selling something everyone wants.

A Flexible Way to Sell Cookie Dough

No matter how hard you try, you can’t meet everyone you know in your community. Online fundraising offers a more efficient way to reach out to locals as well as those who live far away.

We recommend offering both selling methods to your students. Schools that are able to sell cookie dough out of a brochure, as well as online, are raising more money. The results prove it.

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Selim Khan

Hi,I am Selim Khan Dipu. I am a professional freelancer and blogger. I have 5 years of experience in this section.Thank You So Much