Shopping in an “unmanned convenience store”, relaxing in a “mini KTV”, or running and exercising in a self-service gym are no longer unfamiliar to many young urban consumers. The unmanned economy has become a major outlet for the market to compete for layout, and various unmanned business formats have come one after another. When many security companies seek development opportunities, I believe that many colleagues in the industry are also targeting the field of unmanned stores. How do security companies enter the unmanned store?
According to the “Retail Industry Market Prospect and Investment Analysis Report” released by the Qianzhan Industry Research Institute, the market transaction scale in the Chinese market alone will exceed 1.8 trillion yuan by 2022. The huge market tempts all technology companies to join in, and the new retail concept combining online and offline is gradually taking shape, and the large number of unmanned stores has created amazing market potential.
What are the technical requirements for unmanned stores?
Many unmanned stores are vying to grab the market, but the technologies required are actually similar. Unmanned stores mainly need the following three technical requirements.
- Self-perception and learning system:
Through multi-channel camera and multi-sensor fusion technology, biometric identification of real people can be realized without cooperation. This is the first to be applied in the commercial field, especially in physical retail, within the scope of public disclosure in the industry. It is the first time in the industry to complete the application of automatic payment through biometrics. Identify users’ shopping emotions for different products, understand product user feedback, further optimize product display and product structure, and gradually build users’ “My Store”. Solve the problem of non-cooperative identification of consumers in the open field.
- Target tracking and analysis system:
A unified local IOT solution for the physical retail industry, which perfectly realizes the integration of online and offline new retail, enabling Alibaba’s e-commerce to improve its membership, marketing, supply chain and other systems. It is convenient to empower offline, and at the same time, the data of offline entities is more efficiently integrated into Alibaba big data, forming a closed loop. At present, it is mainly the data analysis in the store, which is convenient for store operators to have a real understanding of the digitalization in the store, such as the basic movement trajectory of consumers, the mood when purchasing; the real-time inventory status of the shelves in the store, the access situation, what PV and UV are, Pick up, directions, etc.
- Intent recognition and transaction system:
Through video analysis (target detection and tracking), as well as biometric identification and object detection (commodity), accurately determine the user’s behavior trajectory, including moving lines, shelf length, commodity PV/UV, etc., And through the analysis of dress, identify the different styles of consumers.
What technologies do security companies use to cut into unmanned stores?
1. RFID technology
From a technical point of view, the core technology applied in the daily commodity shopping area of unmanned convenience stores is RFID technology, and the security industry and RFID technology are inseparable. In the application of products and solutions such as intelligent transportation, intelligent parking, intelligent access control, and radio frequency anti-theft, RFID technology plays an important role. As one of the key technologies of security and the Internet of Things, RFID has become more and more abundant in related products and system solutions, and its market application has gradually deepened, and its application fields have been continuously expanded and extended. It is self-evident that the establishment of unmanned convenience stores will enhance the role of RFID technology as an important interface of the Internet of Things.
But at the same time, RFID technology also has problems such as inconsistent standards, high cost, and data collision. If you want to embark on the fast lane of the Internet of Things, RFID manufacturers still need to practice.
2. Image recognition technology
In the dining area and rest area of unmanned convenience stores, image recognition technology is applied. There is no doubt that image recognition technology can be said to be the strength of security companies. In convenience stores, the application of image recognition technology is actually relatively basic, and it is only applied to face recognition technology, such as tripod turnstile with face recognition at entry and exit points for authentication and payment. Security companies can conduct in-depth research and development from this aspect to win the market.
Finally, the era of Internet + and intelligence has brought more opportunities to security companies. At present, many “black technologies” are inseparable from security technologies, such as biometric technology, image recognition technology, and so on. In the battle for the survival of security enterprises, there will always be new directions and opportunities, see if you can seize them.
