The online casino industry is tough to break into, but it’s also an extremely lucrative one. Starting an online casino certainly isn’t a simple process, but once you’ve gone through everything, the payoff for doing so can be extreme.
Below, we’ve outlined a simple plan to start your online casino, ranging from obtaining an all-important licence to launching the website. So, if you’ve ever considered creating an online casino, this is the page for you!
Table of Contents
Obtain a License
Firstly, you’ll need to obtain a license. If you’re looking to offer games in the UK, this means getting a license from the hugely reputable Gambling Commission. They have exceptionally high standards and impose punishments on those stepping outside the rules, but there’s no way to get around this requirement unless you exclude all UK players from your new casino.
Select Software Providers
Next up, you need to choose which software providers to work with. There are several to choose from, including massive names like Microgaming and NetEnt. When choosing, make sure to check the fine print and understand subjects such as cooperation conditions and security features. Definitely don’t rush this step of the process, as picking the correct gaming providers is absolutely essential to the success of your business.
Website Creation
You’ll now need to move onto the long and drawn-out process that is website creation. An online casino is nothing like a simple site and instead requires a huge amount of work in order to maximise functionality. What’s more, UX needs to be strongly considered, plus SEO must be taken into account when creating content for the site. To save time and money, many brand new online casino sites use ready-made skins that can be personalised with individual branding.
Decide on Payment Providers
Next up, you need to decide on the types of payments you’ll accept, and how you’re going to accept them. You’ll need to make sure the site is integrated with a well-known and reputable payment system, as otherwise players might find it tough to deposit and withdraw. You also need to think about the e-wallets you use, as well as if you’re going to accept cryptocurrency. The more payment systems you have available, the better.
Create a Coherent Marketing Plan
Now you need to create a great marketing plan, to tell everyone out there about the superb online casino available. You should think about traditional marketing platforms, such as TV and radio, plus you should also have a plan to disseminate information about your casino all over the internet, and especially into places where casino fans are known to visit. Also, consider using PPC services for your site, plus set up competitive affiliate offers, so affiliates direct traffic to your new casino.
Launch Online Casino
Once you have considered and implemented all the above, you should be able to launch your online casino. Now you just have to hope your marketing strategy has worked and that new players flock to your site.
