There is a growing importance of digital artwork in the pharmaceutical industry. It is used to create labels and packaging for drugs, and to create advertising and promotional materials. The use of digital tools makes it possible to create very precise and accurate artwork, which is essential in the highly-regulated pharmaceutical industry.
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The history of pharmaceutical labelling
pharma artwork design is a highly regulated procedure that is governed by distinct rules for different product portfolios. Despite the strict laws governing pharmaceutical packaging, artwork-related errors sometimes occur, and the risk of such errors is higher when the company depends only on manual operations. As a result, pharmaceutical businesses are implementing artwork automation solutions to reduce artwork errors, speed up product development, and comply with regulatory regulations.
The accuracy and detail required in labelling and packaging for pharmaceuticals are increasing all the time. Regulations are becoming more stringent, and consumers are increasingly demanding accurate information about the products they buy. Digital artwork tools make it possible to meet these demands by providing a high level of accuracy and detail.
In addition, the use of digital artwork tools can save time and money. Labels and packaging can be created quickly and easily.
How digital artwork tools are changing the process
As information flows from regulatory departments and core data sheets through designers, layouts, and finally print providers, the artwork creation process appears to be a straightforward, linear procedure. However, due to new regulatory comments, regional requirements, regulatory modifications, and other factors, it necessitates numerous revisions and approval cycles from multiple departments. Long development and approval cycles add to the artwork workflow’s bottleneck. When a new version of the artwork is introduced, a thorough inspection and comparison of the current version to the previously approved version can take hours or even days to complete manually.
Benefits of using digital artwork tools in pharmaceutical labelling
Companies can cut costs and shorten turnaround times while improving the quality of the final product by embracing technology. Furthermore, with the pandemic hitting companies all over the world, the demand for automation has expanded dramatically as a result of a greater emphasis on operational flexibility and transparency.
Digitization and automation are the biggest buzzwords in 2020-2021, and with good reason. Even when it comes to pharma artwork design, we’re seeing more and more digitization and automation, from content management to final artwork clearance, with each passing day.
Because all stakeholders anticipate little product interaction and a faster time to market for their product with tailored solutions, pharma businesses can improve customer experience and stay compliant by digitising the artwork process.
Firms that stay up to date and in sync with newer developments will save a lot of money and eliminate redundancies.
How to choose the right digital artwork tool for your business
Manage the artwork and labelling development process at pharmaceutical businesses from concept to production through internal and external system collaboration and change management systems that can distinguish between big and minor modifications. Our pharma artwork design and labelling solutions bring together all necessary product characteristics on a single, unified digital platform, reducing risk and increasing efficiency.
Tips to keep in mind before using digital artwork tools effectively
Management of digital assets
As the market becomes more competitive, brand managers are expected to continually reinvent their products and packaging while adhering to health, safety, and environmental requirements. Pharma artwork makes it more easy and reliable.
Process of digital briefing
Today’s brands strive for first-time-right packaging and artwork implementation. And the briefing process is critical for such a successful implementation. As a result of this procedure, each team participating in packaging and artwork development must manage its workflow. Emails, faxes, phone conversations, and even files containing several versions of essential information fall into this category.
Designing a virtual package
Another significant aspect of product innovation is package design. It’s also difficult to coordinate all of the pieces that must come together in a package that works.
Management of collaborative artwork
The creation, inspection, and approval of artwork is a time-consuming procedure for many businesses. The hard-copy draughts and proofs are distributed for evaluation and criticism to internal and external agencies, making it a lengthy process. Worse, this cycle may repeat itself several times before final permission is granted.
Visualization on demand
On-demand visualisation is possible thanks to label and artwork management technologies. A 3D view of the current project is available to all participants participating in the packaging and artwork management process. Regardless of the project’s current stage, this exhibits all of the artwork aspects that work together to produce a full offering for the store.
So to sum it all up,
The pharmaceutical labeling process has come a long way in recent years, and with the help of digital artwork tools, it is continuing to evolve. Businesses that take advantage of these tools can enjoy benefits such as time savings, accuracy, and an overall improved customer experience. However, not all digital artwork tools are created equal. When choosing a tool for your business, be sure to consider factors such as cost and ease of use. And before you start using the tool, make sure you are familiar with its capabilities and how to use it effectively. With the right planning and execution, digital artwork tools can revolutionize your pharmaceutical labeling process for the better. Have you tried using digital artwork tools in your business? If so, what has been your experience, Tell us in the comment section below!
