The thing about cosmetic packaging is it has a huge influence on customers’ purchase decisions. Very often, when it comes to beauty products, makeup, skincare, haircare, or other hygienic items, people don’t know what they are looking for. That’s why it is vital to have an attractive packaging design to capture their attention and keep them interested in your brand.
Creating a packaging design that sells is easier than it sounds. Especially if you have first-hand professional advice from packaging pros like Packlion. In this article, they will share five tips for making the best cosmetic packaging design.
Why does packaging matter so much in the cosmetic industry?
The impact of packaging in the cosmetic industry is tremendous! It is the thing that makes a product stand out and be easier to differentiate from other similar products on the market. At the same time, it visually attracts customers who are not familiar with your cosmetics business.
Cosmetic packaging is also the first step of the experience people have with your products and we all know first impressions matter.
5 tips for the best cosmetic packaging design
1. Choose the right color scheme
The first tip is to pick a catchy and memorable color scheme. Select the colors of the cosmetic packaging to represent the brand at a first glance, appeal to the customers, and make your beauty items stand out from those of the competitors.
If you are looking for a clean minimalistic look then a black and white color scheme would do wonders for your brand. This powerful color scheme for cosmetic packaging makes your products look luxurious and high-end, with a slight touch of sophistication and elegance.
In case you want to emphasize femininity then choosing calming colors like pink, purple or pastels would be the best for your cosmetic packaging. Pink is a romantic color that conveys a message of romance and love. Purple has the luxury mysterious vibe that all extravagant cosmetics need. Soft pastels are all about gentle and feminine beauty.
If you want to stand out as an energetic and enthusiastic brand, try warm hues like yellow, orange, and red. On the other hand, cool colors like blue and green are all about the zen and send a clear message about relaxation and eco-friendliness.
2. Use unique fonts
The font is one of the most important design elements when it comes to cosmetic packaging. Using a unique custom font and typography will convey a unique emotion. With that in mind, choosing the right font is quite easy.
- Serif fonts are simple and precise, they invoke success and seriousness
- Cursive and italic fonts are far more feminine, they express elegance and refinement
- Bold fonts are bound to represent a strong and fierce brand
Just think about what message you want to send and what emotion you want to trigger. One thing you need to remember is to make sure your cosmetic packaging font is easy to read in terms of letter shape, font size, and type.
Feel free to buy an existing font or if your budget allows it, have a graphic designer make one from scratch just for your company’s needs.
3. Think of the message you want to convey
During the design stage, think deeply about the message you want to convey. The packaging should speak to your clients and convince them to buy your cosmetics but it is also at the core of your beauty brand identity.
Show off the product benefits and share your company mission and vision. The most important message you have to convey is what makes your cosmetics different and why people should buy them.
Sending the right message through packaging will allow people to relate to you more. For instance, if you want to target eco-oriented consumers, make sure your packaging is all about environmental consciousness. This is just an example. You can also focus your attention on luxury, affordability, natural ingredients, practical usage, or any other aspect that might trigger your ideal audience.
4. Add precise informational elements
The next packaging design tip is to make sure you share enough about the product, its ingredients, origin, backstory, qualities, and guidelines on how to apply or use it. That way, people will know exactly what your cosmetic product is all about just by looking at the packing. This does not only improve customer experience but also presents your cosmetics brand as a reliable and trustworthy company.
5. Use eco-friendly materials
Last but probably the most important tip is to use eco-friendly materials for your packaging. With the rising consumer interest in environmentally-friendly solutions and products, cosmetic companies have to keep up with the demand if they want to stay relevant. Even the biggest brands in the industry are widely embracing eco-conscious cosmetics packaging.
Any renewable material that is biodegradable and compostable is a great choice for your cosmetics packaging. Some of the most sustainable materials you can choose are paper and cardboard.
Innovative options like packaging made of plant matter are also widely popular but they are a bit more expensive. Alternatively, you can look for a company that provides sustainable beauty packaging. Don’t forget to educate your customers on how to safely dispose of, reuse, or recycle the packaging, or how to refill it (if that is an option for your brand).
