A logo isn’t just an image, it’s an icon that represents an entire brand. One can say it’s the core of the brand image. So, it is quite natural to expect a creative and unique logo from every brand.
Talking about the brand, well, Twitter’s recent rebranding to “X” was introduced with a name and logo change. The new logo holds simplicity and represents the new brand values of being more adaptive with modernization. The main purpose of the logo change is to attract a larger audience base. But was it worth it? Only time will tell.
Now coming back to the logo design, a brand holds trust that its product will be satisfactory, something a business fails to do. A logo is often considered the first step in leveling up your business to a brand platform.
Moreover, did you know? The human brain processes images 60,000 times quicker than words. So when you connect an image with your brand, it is sure to make an impact on your audience.
A logo isn’t just an image that looks good enough for your enterprise. Your logo should define the purpose your business serves. The vision, the story, and what it does, all these aspects should be answered by just one image, the logo.
Why do you need a unique logo?
How often have you seen a cup or a bean as the logo for a coffee shop?
So when you look at a coffee shop that uses a peacock as its logo, won’t you look again?
That’s how a unique logo serves a purpose bigger than being just a nice picture. It creates a significant impact on your customers and also gives a professional outlook to your business. Here are some more reasons that are sure to convince you to invest in a unique logo for your business:
Memorability: From the above discussion, it’s quite clear that a unique logo successfully grabs the attention of your potential customers. Not only does it grab attention, but a unique logo creates a strong first impression as well. Moreover, when your customers relate you to an image, they have to put in less effort to remember your business. Isn’t that what we all want? Being remembered by our clients?
Differentiation: As a matter of fact, there are a large number of businesses that have similar logos. A characteristic logo gives you an advantage over your competitors as it provides you with a unique identity. And guess what? Solitary logos will barely cause you any trouble when it comes to trademark registration. In the case of generic logos, however, you will definitely be required to opt for a different logo design.
Flexibility: When you have a generic logo, you’ll often find that your logo fails to keep up with your business. A distinctive logo can support changes over time, it evolves along with your brand. You might not have the freedom to change or modify the logo as time passes in case you use generic logo designs.
Global appeal: A solitary logo is often noticed to cross geological and cultural barriers. Generic logos might be used and understood worldwide but they are short of a wow factor. A unique logo can amaze and resonate easily with people across the globe. Moreover, by using the resources provided by the internet, you can easily channel a global consumer base.
See, there’s not one but multiple benefits of investing in a unique logo design. But how? What kind of logo will make your brand stand out?
10 Creative Ideas For Logo Designing
To carry out the logo design job, consulting with a product design company is the best approach. The expertise brought into the deal is sure to create a logo that is perfect for your business. And when it comes to finding just the design to represent your business, here are some styles you can explore:
- Minimalistic Marks: Minimalistic logos are simple, yet impactful. They are mostly used to give a luxury outlook to your business. The core of such logos is to share the idea behind the business in the most organized way possible.
- Line Arts: When you wish to be a little more creative with your logo, line arts are all for you. Line Art logos rely on basic design elements, resulting in a graphic that stands the test of time. Trust our judgment when we tell you that such logos always stand solitary and effective.
- Color Gradients: Why to stop on one color? Why not spin the color wheel a little? Color gradients are a fun way to add character and volume to your logo design. However, you need to ensure that you do not use more than three colors. Also, the colors you use must maintain a visual balance.
- Vintage Style: Vintage-style logos are a lot like retro stamps. They give a sense of nostalgia and are a great way to subtly express authenticity to your users. These logo designs are all about the details. But you need to make sure that the quality of your design isn’t compromised by change in dimensions.
- Isometric: Isometric logos create a 3D illusion of a 2D image. These images look realistic to most extent, which is accomplished with the help of incorporating depth factor. Such logos do a great job of relaying the purpose of your brand.
- Negative Spacing: You can always use negative spacing to your benefit. Such designs require you to work around the blank space instead of within. The core of these designs is to give an illusion of hidden meanings, making a stronger impression on the audience.
- Typography: The use of typography generally constitutes an interesting logo. Experimenting with fonts and basic shapes is a way you can never go wrong with. However, the font must be chosen with precision to match the brand image.
- Icons: Icons might be the most obvious, yet one of the most relevant ways you can go about designing logos. These logos start basic, with an emoji or a simple illustration. However, the design grows to be more detailed and relevant.
- Image and Text: Many designers use a combination of typography and image while creating logos. The result comes out to be a graphic that clearly depicts the purpose of the enterprise. However, ensuring that your text remains readable and image comprehensible is a crucial part.
- Geometric Tools: Using geometric shapes provides your design with a structure. A combination of images and shapes gives a simple, yet organized logo design. Such logos connect a brand to professionalism, and sometimes luxury as well.
Conclusion:
Creating a logo is often counted as the first step to creating a brand image. However, a unique logo is surely a great way to make a statement. It makes your brand memorable to your audience and separates you from the competitors. But, creating a unique logo doesn’t always have to be exhaustive. There are a range of ideas you can use to create the perfect logo for your brand. However, you need to ensure that your logo keeps up with the purpose your business serves.
