No matter which business you cater to, the competition today is fiercer than ever before. In such times, finding new customers and retaining them becomes crucial. And if yours is a business with a presence online, you know the importance of making the user stay on your website for more than a few seconds. This is where website content writing comes in.
By choosing the right words, you can help the user connect and relate with you, which will eventually lead to a purchase and hopefully repeated ones. So, how exactly do you excel at web content writing to drive more conversions for your business? Let’s find out.
Skills You Need for Website Content Writing
- Purpose-led communication
Knowing your end goal is important in any content writing. It helps you grab people’s attention, target the right sentiment related to purchase, and drive accurate call-to-action.
Before you begin writing, ask yourself:
- Does the website sell a product or a service?
- Does the company prioritize attracting subscribers or building a community instead?
- Does the company need new clients via leads, or are they catering to some other specific purpose?
- A sharp understanding of your target audience
When a user reads the content on your website, they are looking for words they can understand and, more importantly, relate with. So, with your web content writing, focus on these questions at the back end:
- Who are the people this company wants to target?
- Who are the people that frequently visit this site?
- What kind of problems can this company solve for them?
- What terms are they likely to type on the internet that can lead them to this website?
- A grip on both language and communication
Spotless grammar and deep insight on what to say and how are truly the foundation for all great website content writing. For practice, you can go through the company’s competitor sites to understand the pain points they are targeting, the CTA buttons they are using, and the blogs they are writing.
11 Website Content Writing Tips You’ll Thank Us For
- Make an excellent first impression
Users leave most websites within 3 seconds if they do not find what they are looking for. So, how do you ensure that your website interests a visitor? The most important factor that comes to play here is your web content writing. Is the banner enough to grab someone’s attention? And does the first paragraph solve a problem or describe your company?
While writing your website’s copy, remember to use the Inverted Pyramid style of writing. This means that you must put the essential and gripping information at the beginning. All additional information should be then served in the order of priority and importance.
- Keep it easy
The best copies are simple to read and easy to understand. Use words that your audience would be familiar with, and make your sentences short. This rule is vital if your content writing services cater to a complicated industry, such as pharmaceutics, finance, or the law. Using layman’s terms and focusing on the emotion or solutions provided by the company’s product or services always works like a charm.
- Don’t preach; talk to the reader
A reader wants to relate to your company and feel connected to the content shown on your website. So, your content should seem friendly and inviting. At the same time, draw the line between these two extremes– casual and overtly salesy.
- Use keywords
Before you begin web content writing, here’s an exercise you must do. Ask yourself or your business POC, “what are users likely to search, which must lead them to our products and services?” This will help you with a list of keywords you can incorporate into your website. This simple exercise optimizes your content for the search engine.
- Keep the content consumable
Another skill to master in content writing services is knowing when to write and when to stop. You must:
- Use relevant headings and subheadings.
- Keep your sentences short and easy to read.
- Use bullets wherever possible. This will help you shop down your paragraphs.
- Break up ideas into paragraphs
As you define a layout for your website content writing, ensure that it doesn’t read like an essay. Keep your sentences short and your paragraphs shorter. Break down each new thought in a different paragraph so that the reader does not feel overwhelmed by the amount of text on their screen.
- Detail the specifications
Don’t keep your content vague. Whenever possible, mention statistics, facts, quotes, and other relevant information that supports your statements.
- Play by the common writing rules
For web content writing, these rules include:
- Keeping your grammar squeaky clean.
- Using active voice.
- Avoiding slang and atypical words.
- Include multimedia
Support your written content with engaging visuals that do justice to your writing. You can use graphs or charts to represent the data you mention in the content. These infographics help readers process the information quickly. In addition, helping readers with an occasional picture or two helps you break up the text and give a visual representation of your products or services.
- Layer the website content
If the website is rich in content, you want the reader to check out more pages. A good way of doing so is internal linking. So any information or technical term you think your reader might like to learn more about, make sure to hyperlink the relevant word to an informative article.
- Encourage the reader to act
No copy is complete without a suitable and compelling call to action. Throughout your website content writing, inspire the reader to purchase, sign up, or contact your company for more details. Remember to keep the flow intact as you guide them toward a CTA so that your communication feels seamless and not forced.
Ready to Write An Exceptional Website?
With these 11 tips, you are all prepared to take up content writing and deliver results that your users will appreciate. If you are looking for expert website content services that help you drive conversions, you’re in the right place. At Pepper Content, we have a community of talented writers with writing experience in various industries. Get in touch today to make website content that is SEO-optimized, well-crafted, and greatly impactful.
