Modern website blogs have critical roles in the digital marketing of websites. Therefore, it is mandatory to focus on the blog’s user experience. It helps you in content marketing, ranking on SERPs, and gaining your business good ROI. Today, my post describes a couple of dozen tips to improve the overall user experience of your blogs. These are proven techniques, and you can implement them on any blog.
Today, every website has a blog. We have recognized the importance of a blog in our digital marketing. Getting ranking is not the sole goal behind the blog. We also opt for quality traffic and many other things from the blog.
However, we take care of our website a lot, particularly in terms of user experience. We carefully design the website and spend hours in writing user-friendly copies for each web page. But we used to ignore the blog and its user experience. So today, I am going to give you a couple of dozen tips to enhance the user experience of your blog and get the maximum out of it.
Of course, there are various aspects/arenas for improvement, such as design, layout, content, links, styling, typography, structure/architecture, CTA, etc. But we will see them cumulatively.
#1 – Typography: Font Size
Mobile devices are handy and used by more than 60% of our target audience. Mobiles have tiny screens. So, it demands a bigger font size than usual. Moreover, some font types are not working well on mobile screens.
Unfortunately, there are no golden rules to selecting font size, but font sizes of 12 to 16 are best. A bigger font size is always recommended if your target audience mostly consists of older people.
#2 – Styling: Page Margin & Padding
An enough page margin offers visual comfort to the eyes. This is because our eyesight runs forth and back on each line of text when we read texts. However, if we have to go to the extreme side, it creates stress. Therefore, the best practice is to keep a good page margin and narrow down the text length.
Similarly, increasing padding (space around an object/image) will give enough white space around the object and make the design clutter-free. Again, good UI/UX agencies always prefer to go this way.
#3 – Usability: Answer the Question and Answer Early
This is a bit complicated to understand but let’s take the reverse approach. When someone enters the query in the search engine field, the search engine produces results. So if your blog contains the answer to that query, it is also displayed on SERPs.
Users coming from search engines are eager to get an answer to their query in your blog. If they find the solution, they keep reading your blog further. Otherwise, they quit it. Similarly, they must find the answer early because no one likes to read lengthy texts and waste time.
It means you must provide the query’s answer within the first or second paragraph. It makes sense to keep good engagement with your content.
#4 – Content: Write Short Sentences & Para
You must write short sentences that carry only one message. The same applies to paragraphs. Short snappy paragraphs are advisable for the best UX. When readers read lengthy blogs, they almost skim them. They hardly read the entire paragraph but consume only the first part of the paragraph.
#5 – Images: Use Images Wisely
Images help you break the texts. The relevant image also aids in making the content comprehensive. If your photos are attractive and with good resolution, it improves the overall UX of your blog. So, use images wisely. Well-optimized images never hasten the page speed.
#6 – Content Style: Breakup Your Text/Content
Apart from images, you have other ways to break up your texts or content. For example, you can use bullets and numbers to present a list. It also will make content skimming easy. To break the monotony of texts, you can use quotes, colored texts, and colored boxes.
#7 – Links: Make Links Clear & Add Helpful Links
A hyperlink is a very helpful provision to make your blog useful to others. By adding appropriate hyperlinks in your blog, you are providing additional resources to the readers that improve the user experience at the end. Similarly, make your links clear by adding different styles, such as different colors, mostly blue, and making them bold, italic, and underlined.
#8 – Edit: Intensive Editing
Editing is not only for linguistic aspects such as spelling, punctuation, and grammar; it also takes care of the structure of content or content layout and readability of content with a flow or tone. Linguistically sound content offers good readability hence, good UX.
#9 – Performance: Blog Loading Speed
Website loading speed is a critical ranking factor, and it is also applicable to blogs. Therefore, your blog should be well optimized for loading speed. There are multiple ways to boost loading speed. For instance, good hosting services, image, and code compression caching tools, CDN network, and elimination of unwanted plugins and themes.
#10 – Structure: Good Site Structure/Architecture
Good site structure is a vital part of UX. So, no UI/UX agency can ignore it. Usually, the site structure includes menus, categories, Breadcrumbs, and tags. Your UX/UI company must manage these things well at the time of blog development and publishing.
#11 – Ranking: Follow the Principle of E-A-T
E-A-T stands for Expertise, Authority, and Trust. These are again part of good UX, and the majority of UI/UX designers consider it while UX designing. Your users must feel that you have desired expertise to give the answer to their queries. You must show your authority on the relevant subjects. It would be best if you won the trust of your blog readers.
#12 – CTA: Make CTA Effective
Different types of CTA (Call-to-Action) are used in the blogs at the end. For instance, asking for comments, giving readers a list of further reading, asking to share the post, inviting them to sign up, or asking to take action like email, call, or using IM.
Without an effective and appropriate CTA, you cannot close the deal.
Conclusion:
Who Will Be Your UI/UX Agency in the USA?
We have seen a couple of dozen UI/UX design tips to improve the UX of your blog. However, it would be best if you implemented most of the UI/UX design principles right from the beginning when you plan the blog development. The rest are needed to implement while writing content for the blog.
It means you have to contact an efficient team of UX/UI designers right from the beginning. Therefore, we recommend Revival Pixel as your choice of the best UI/UX company that can make a real difference in your blog and make it perfect from a UX point of view.
The team is handy and responsive so that you can call it for your query anytime.
