Social media is more than just a fad, and whether we like it or not, these social media sites are already a big part of the business world today. If done correctly, social media posts are an easy way to communicate with customers.
Being out there on social media and posting great content helps you get new clients and keep the old ones. However, we know that creating fresh social media posts ideas every day can be very challenging because there are a lot of things to consider like the concept, preparing the photos for your posts, from editing the colors to the need to pixelate a picture online, as well as your caption for every photos. With your busy schedule, it should be one of the list of your problems because you have more important stuff to do.
This is why in this article, we will share the benefits of promoting your business on social media, and we’ll list down the content ideas that you can do to promote your brand.
Why Promote Your Business on Social Media
Promotion through social media is so effective that according to a study, around 92% of marketers are using social media as part of their marketing push. As a marketer, you should know by now that you should take that into consideration when trying to grow a business. If you are still not convinced, let us share with you some of the advantages of promoting your business on social media.
1. Gives you maximized audience reach
Social media sites have very high traffic compared to other traditional methods of advertising. Through social media, your business will get exposure to more customers in an easier way than ever before possible. Details from Statista showed that the most popular social media site last year was Facebook, which has more than 2.85 billion users each month, followed by Youtube and What’s App with around a billion users each month.
Each of these social media sites has its own target market that you can take advantage of. Being present on more social media sites means a bigger chance to reach a wider range of audiences that you can potentially convert to sales.
2. Allow you to implement cost-efficient promotions
Social media sites allow you to connect with potential customers at low costs compared to other methods, such as television advertisements. Creating a social media profile is basically free, and your paid promotions are relatively cheap compared to other marketing tactics. This cost-effectiveness is such a big advantage because you will see a bigger return on investment (ROI) for your business.
When you are building your social media promotion, you just need to know who you are trying to reach and what is your goal in mind so that your budget will be well utilized. This way, you can avoid unnecessary use of ads, and you can focus on content and promotions that will keep your target market engaged.
3. Makes the brand more relatable
Sharing information on social media somehow humanizes your brand that people use in their lives. Social media sites do not only make people like your brand, they also make it more relatable, too.
This is important because this will make you earn your audience’s trust and attention, which later on might convert to action (a.k.a. sales). You must learn how to connect with your audience, make them feel emotions by sharing content that can inspire them to take action. Always keep in mind that people are because of your stories, not your logos and brand color so create content that is transparent, more relatable, and easy to understand.
4. Encourages engagement
With social media, you have a high chance of speaking directly with your market because your posts are targeted and set up with specific parameters for age groups and genders. It follows that because you are talking to the right audience, there is a big chance that they will engage with the content that you will share.
Through social media, you can start conversations that will encourage interaction from your audience. Just find different ways to connect with them so that they won’t get bored with repetitive content. You should not be posting content just for the sake of having something on your profile every day. If you want to be successful, you should know that social media promotion is about making meaningful connections to both your current and future customers, which in return can boost your brands’ sales.
5. Allows you to create different kinds of promotional contents
Creating a successful social media promotion is more than just sharing articles or photos online. The social media world is constantly evolving so it is key to update the current trends and leverage that by creating related content.
It can be tricky because you need to know what to post, when to post, for whom to post, and what social media site to use, but you will get the hang of it as you go along. What’s important is, with social media, the possibilities are endless, and you won’t run out of content ideas. You can opt to post videos on your social media channels, publish regular articles or podcasts, or share images. Just be always open to trying something new, it will be worth it.
Social Media Content Ideas You Try
1. Create an infographic and post it on your Facebook and Twitter
Infographics do well because they contain a lot of information in a single image. Doing this kind of content piques curiosity and keeps people engaged. The important thing is you need to make sure that you choose images that stand out though so if you need to create colorful hi-res images or pixelate a picture online just to pull this off, do so. Do not bombard your audience with infographics that will only confuse them. If you’re going to do it, do it right.
2. Share videos on your Facebook page or Youtube channel
This is one of the few kinds of content that can go viral quickly if done right. Creating potentially viral videos needs time and effort, and there are some strategies involved, but these videos can garner high engagement from your audience.
So that you won’t run out of video content ideas, keep an eye on what’s popular and pounce on the opportunity before it passes. Keywords: join the hype.
3. Ask Questions On Twitter or Instagram
You can get a ton of engagement from this, given that you ask the right questions to the right audience, at the right time. Don’t just ask broad questions that don’t really lead anywhere, and make an effort to give people something they can respond with. It will also help you incorporate related, interesting photos to your question to attract more audience’s attention.
4. Post something inspirational or funny on Pinterest
As a business owner, you should know by now that word of mouth is one of the most powerful forms of marketing there is when it comes to purchases because people love sharing how much they loved their purchase. This is why providing content others will want to share increases your exposure exponentially in a short amount of time. Just a tip, if you will share something inspirational or funny, make it as natural as possible.
5. Promote giveaways or deals
Giveaways and contests are not really fresh ideas when it comes to social media content, but they are a great way to capture more potential customers and encourage your existing followers to interact with your posts. This can be done by just giving away a product or a service, simply by tagging, commenting, or sharing your posts. Just make the mechanics simple and really interesting, and give away some items that are really valuable so people will participate.
If not giveaways, you can also post deals on your Facebook or Tiktok, to offer things that your potential customers will actually want. It can be in the form of a discount, or you can offer a buy-one-get-one deal.
Take note to communicate that the deals or giveaways are time-bound so they will participate or purchase as soon as possible.
6. Use Instagram or Facebook to Share Photos
This kind of content can get tons of exposure because people love looking at photos during their past time. You make the compilation of your photos as creative as possible by using different kinds of color tones, filters and angles. Some marketers even share some pixelated images to create memes or funny-looking images just to get engagement. If you plan to do the same, and you want to pixelate a picture online, there are a lot of photo editing sites available on the web.
7. Post Tutorials on YouTube or Instagram Reels
Truth be told, most marketing videos you’ll see online lack substance so if you want to be ahead of the social media marketing game, you need to level up your content as well. One way to do this is through video tutorials. These tutorial videos work because they offer knowledge that people can use without having to pore over texts that make them feel like they’re doing homework. Plus, they can see exactly how to do something because they can see it visually, and they can follow the step-by-step guide of doing it.
8. Make blog Posts for popular keywords
Search volume is one of the biggest factors when determining if something will capture people’s interest or not, so make sure to keep an eye on what people are looking at in your industry and pounce on things you can write about that are popular with readers to attract new traffic to your blogs every time you post a new article.
9. Post Resource Guides on LinkedIn
This works well because the people who follow your business on social media are likely to find them useful. You can even break it up into blog post categories so people can pore over only the information they need.
10. Host Webinars for Potential Customers
Webinars are great ways to provide more depth and give you the chance to explain your business or product even more.
This content captures a big audience because it really feels like you’re holding an actual conversation with them.
11. Feature user-generated content (UGC) on Facebook or Instagram
Incorporating UGC or content produced by fans and customers to your social media promotion is a good way to create your community. Moreover, sharing these UGC can help you build brand awareness without the risk of making your social media page look like a sales presentation.
You can do this by encouraging your followers to create content, tag you in their photos, and use your campaign or branded hashtag. Doing this will allow you to quickly view numerous UGCs then later on you can trim them down, and feature the contents you like on your account.
What’s also good about UGC is that photos and videos of customers who are using your products or availing of your service can show that they like what you are offering. To put it simply, these UGCs can serve as testimonials for your brand.
12. Share behind-the-scenes content on Tiktok
Consider your social media accounts as the perfect place to share videos or photos that show the inner workings you do for your brand. On some days, it’s good to give them a sneak peek of what is happening to your brand on a daily basis. For instance, you can share how your products are getting packed or how you start with creating designs for your clothing brand. Doing this will make you closer and more aspirational to your followers.
13. Work with influencers for different social media sites
Social media influencer is the term coined for someone who has the potential to influence the purchasing decisions of the audience online. Partnering with influencers will give some kind of control in what they will say, the type of content they will produce, and to which social media account they will post it. All you need to do is pay them with the right amount of talent fee.
You can choose to have a flat fee, you can offer to barter your products or services, or you can opt for an affiliate sales agreement. The point is, you don’t need to spend a lot of money, you just need to choose the influencer that can give you quality content and high engagement rate at a good cost.
14. Go Live on Facebook or Instagram
Going live on your social media accounts allows your audience to engage and connect with you. Your live stream should involve your fans so you can go about it by encouraging them to ask questions while you are doing it. This is the fastest way to answer some of your follower’s questions real-time. Doing this will make them feel like you are reaching out to them, hence you can get their loyalty to your brand. In addition, while you are live you do some product incidentals or display your products in your background or foreground for more exposure.
15. Host a series on Facebook
If you want your followers to come back to your social media profile, then you should give them a reason to do so. You can do this by starting a series that you can do weekly. It can be as easy as “Motivational Monday” or “Fun Fact Friday”. Just keep it simple, light, and as informative as possible.
Doing your weekly series should allow your users to interact with it. For instance, you can ask to share their own photo or videos related to your series and post it with the same hashtag you are using. Through this simple content idea, you can potentially get more social media engagement.
15. Let someone take over your Instagram account
Introducing a new face to your brand can create a huge buzz for you. The usual practice is that businesses find a celebrity or influencer to take over their social media account, and be the one doing the postings for a period of time. The tricky part here is choosing the right person to do it for your brand because it can make or break your marketing campaign, so always go for someone who speaks the same language as your brand, and someone who can really represent your company and what it stands for.
16. Show support for social causes on Facebook
Although it can be risky, showing that you stand up for what your brand believes in will impress your audience. Now, more than ever is an important time for you to speak up and declare your take on different social issues and show that like humans, your brand can also be a catalyst for progress. More than just participating in social causes, it’s how you explain your brand’s reasons for having the stand or opinion that you have, as well as the way you justify why your brand chose to speak up about an issue.
17. Drip messenger campaigns
Facebook Messenger drip campaigns offer better engagement compared to email drip campaigns. This kind of social media promotion is good to get new customers or when you are selling your services will require some training. Through Messenger drip campaigns, you can communicate to a large scale of customers while keeping your leads engaged at the same time.
18. Attract job seekers with employee testimonials on LinkedIn
On your profile, sharing some testimonials from your current employees is a great way to share and highlight your company’s culture. These testimonials can be an anonymous interview or just a straightforward video, share them on your LinkedIn profile to give job seekers a sneak peek of what is in store for them if they are to work for your company.
Takeaway
People are dealing with so much content on social media, and for sure, they won’t engage if your content is boring and if it’s the same as what everybody else is doing. The key here is to be open to different types of content you can share online, and be ready to do the work related to them. It can require you to write a blog article, create a viral video, edit and pixelate a picture online, or do some infographics. It can be a lot of work, but in the end, it will make your brand stand out over the rest.
As marketers or business owners, you need to recognize how your target audience is using social media and use your knowledge to your advantage. Your social media promotion should always compliment your other marketing efforts to make your campaign more powerful than ever.
Author’s Bio:
Shelly Solis is a the co-founder of SaaSLuanchr.com, a digital marketing website dedicated to SaaS SEO, content marketing, and guest post outreach for SaaS businesses.
