The most valuable revenue-generating tasks you can hire a virtual assistant for will differ from one business to the next, but in general these are the biggest ways that a VA can help your real estate business thrive. Too often, I hear people say, “I would love to hire a VA, but I can’t afford one.” To which I’ve long replied: “If you were able to invest in a VA for your business, for $1,500 (or less) a month, and they were able to double your ROI (or more), in that same month, would you then be able to afford one?” To which the response is very clear: yes.
If you would like to actually experience such an ROI, consider these three valuable revenue-generating tasks which you can utilize a virtual assistant for in your real estate business.
Cold Calling and Lead Generation
Keeping your sales pipeline full is one of the most conspicuous ways that you can have your VA generate revenue. One of the best platforms for networking and lead generation, is Linkedin, but consider having your VA operating on all social media outlets.
Clearly define your target audience and who you are looking to attract. Give your VA all the tools they need to do their job well, just like you would, and then let them power through business directories, groups, and pages spread throughout the platforms.
It is important that you do what you can to make sure your VA can work as efficiently as possible. This includes any training programs you offer them to improve, proven scripts they can lean on when needed, and even sharing access to your CRM so they can utilize the tools therein.
Collect and Repurpose All Marketing Content
If you’re like other real estate professionals and entrepreneurs, then you’ve likely already created a bunch of content in the past. Things like posts for your blog and social media accounts, your email newsletters, or even video content.
However, it’s all too easy for these things to get forgotten once they’ve been produced and posted. One of the best ways to leverage a VA is to have them repurpose all of this content into new marketing resources for you and all your accounts. Sometimes, a small change can have a big effect.
Media and PR Outreach
Having your VA reach out to various media channels, especially podcasts, which are really popular in real estate, is a great way to get you exposure and increase revenue through the leads and interest you will generate. This also has a nice effect on your overall online profile and helps to boost your SEO.
If you do choose to speak in podcasts, you should try to bring something valuable to the table for your audience to connect with. Free resources like guides and training materials work great to introduce those listening to key points of information that you want to convey, while also serving as an important lead generation tool.These are only some of the most valuable revenue-generating tasks for your real estate virtual assistant, but there are many more.
