Are you Questing for the most important Schemas to implement on your WordPress site?
This blog comprises some of the top and widely used Schemas to well optimize your website. But before that do you clearly know what is Schema? Don’t worry, let’s clear this term first!
Schema is considered a good ranking factor in Google to have on your site. It is basically a language for search engines to understand the content of your website. It is based on a unique semantic code library for search engines to understand the content. It categorizes the content to make it more organizable for the users. It basically lets search engines know the meaning of the content available on your site like it is a video, image or recipe, or something else. Apart from this basic introduction, there are many types of schema markups available in the market for WordPress plugin development and various websites like Event Schema, Video Schema, Article Schema, Organization Schema, Review Schema, Local Business Schema, and many more. Also, there are two ways through which you can use Schemas on your site: One is to add them manually and another one is to add schema WordPress plugins to the site. Let’s have a look at some of the most important among them!
Organization Schema Markup
Organization schema markup helps to know the company’s introduction like its official name, logo, location, contact information, social media profiles, etc. Organization schema asks Google about the company that owns a site. So that they can populate the company’s popularity.
This populated knowledge graph presents in the search engine results when anyone will search for it on Google. Also, the graph displays extra related information on the right-hand column in the search result pages. If you are important enough to Google, then you may appear in its knowledge graph too. Some of the requirements of data for organization schema are:
- A good preferred logo by the organization.
- Is there any special contact number to reach out to the organization?
- Active social media profiles.
Organizational schema basically improves brand recognition and awareness. It may lead to an increased social media following of the company. Also, people think that if any company is available with information on Google, that means it has a good reputation.
Local Business Schema Markup
Local business schema is especially for local businesses or local branches of any company. This way customers can easily find the location of the company and other related information. It specially features opening-closing hours, contact information, menus, etc.
By implementing these schemas, Google knows what to display at the top when someone is searching for any local offering. Most importantly, people look for local searches, especially on mobile phones, So it’s important to enhance the Google map appearance. Also, it’s good to add an action schema with it, Make a reservation, or Book an appointment.
Sometimes, any of the information for local business search displayed is fetched from Google My Business listings. One of the main points to note is that you have to add local business schema on the home page, contact page, and about page. Some of the required data for adding this schema are:
- Name
- Address
- Contact Number
- Business Operational hours
- Link to your menu
- Any reservation information
Also, make sure you provide a piece of consistent information about all this across the web.
Product Schema Markup
This schema markup allows shoppers to get the required information about your products. This will benefit e-commerce companies in a very good way. They can easily add it to their product pages. It will let Google show key information about your products at the top of SERPs. It allows you to show information like price, reviews, offers, etc. along with your product in the search results.
It will easily put your product in the center or front so that the users can find it easily without navigating too much on each and every product category page. This is a good way to beat your competitors by easily outranking them by being at the top of the search results. Some of the things you have to mention along with it are:
- Product Model
- Price
- Manufacturing Company
- Any special offer
Review Schema Markup
Review schema markup is one of the widely used structured data in this digital competition era as it will let your company or product be highlighted at the top by taking customer reviews. It will let other people know about your happy customers. Reviews play an important role in the deciding factor of other buyers. According to a survey, over 90% of people look for reviews of any product or service before opting for the same.
If your company has good reviews, why not display them in search results? One of the important things with review schema markups are rating snippets that display yellow stars along with your product or service to represent the rating. If suppose your product has a 4 or 5-star rating, the visitor will definitely buy it. Hence, review schema can be a good option for your online business to be successful.
Breadcrumbs Schema Markup
The last option on the list is the Breadcrumbs schema that assists Google or any search engine to know about the website architecture. It actually helps search engines to know how the web pages on the website interrelate. If your website has a lot of content, then Breadbrumbs schema markup is a necessary one.
It will not change the appearance of the SERP results, instead, it will help search engines to show organized results. It also reduces the bounce-back rates of users. It will encourage users to navigate more and more pages of the website.
Bottom Line
That’s all for this blog!
Hopefully, by now you are well aware of the results of opting for the schemas. The main thing is you should choose the right one for your website. For this, you should look for your competitors. You will definitely see the results of implementing the schemas to your website in the long term. You will get more clicks, more traffic, and more brand visibility.
If you have any other queries, feel free to share your doubt with us…We will serve you pleasingly!
