Crafting content strategies and plans for a new year is a hectic job. The renowned media strategist Austin Rotter has suggested some key New Year’s content resolutions that will help you grow and stay relevant in 2023.
It’s the time of year to assess your content marketing efforts and readjust your strategies. Companies across the globe are evaluating their efforts and working on new content marketing plans. A good content strategy is one that contains resolution for growth. But in order to do more, you must not work harder but smarter.
You can accomplish more and achieve better results by following a niftier approach. Austin Rotter, the acclaimed PR professional and media strategist, has suggested New Year’s content resolutions. These are key strategies that can help content marketers boost their reach and traffic.
Table of Contents
Redefine and Refine Buyer Personas
Marketers start publishing content keeping in mind their ideal target audience. Whether you are a blogger, a services agency, or an eCommerce brand, each has a specific audience. But as you continue to publish content, it becomes difficult to keep track of all the posts. You may end up publishing content for a totally different audience.
Therefore, redefining your audience personas should be on your list of New Year’s resolutions. Do a content analysis to see whether your content is targeting the right audience. If it’s cluttered, you must refine your posts and classify them into different categories. This will also help you remove or merge duplicate content.
Related: Why Good Content Has to Be Futurist and Forward-Thinking
Focus on High-Quality Content
We’ve seen an increase in content publishing after the emergence of AI writing tools. And search engines are trying to curtail such content by updating their algorithms. One of the top and most popular search engines, Google has recently released the “helpful content update” that focuses on quality rather than the length of an article. So if you are planning to gain or sustain your content rankings, you need to focus more on quality content.
One of your New Year’s content resolutions should be to review all the articles. Remove the ones that aren’t getting any impressions and improve those that aren’t getting any clicks.
Incorporate All Types of Content
If you aren’t already publishing different types of content, start doing it from the New Year. People are no longer relying on search engines or blogs to find information. Their attention span is shortening and users are now preferring visual content over text.
To keep your audience engaged, you must make a resolution to add more visuals in your content. Add unique and self-explanatory images, infographics, or videos to help your readers understand the topic. This way, you can become a credible source of information across all mediums.
Follow Google Trends for Better Reach
There are more than 572 million blogs on the internet and that is way too many. To stand out among these, marketers not just have to provide quality content too quickly. Being exclusive is the only option if you want to keep your audience engaged and attentive.
The best place to find such topics is “Google Trends.” This is where you can see what topics are trending in your area and what people are searching for on Google. So start following Google Trends this year if you want to stay one step ahead of your competition!
Get to Know Your State’s Privacy Policy
Governments and authorities are focusing on data privacy more than ever. However, laws and regulations are different across the globe, especially in the EU. Privacy policy in the US, UK, and EU are altogether different. And if you are running a content website or company that operates in the EU, make sure it is EU GDPR compliance.
If you haven’t set up privacy policy pages for these countries, do it immediately. This should be top on the list of your New Year’s content resolution.
Related: Marketing Strategies Best Utilized at the End of the Year
Takeaway Words
The start of a new year is perfect for improving your content marketing strategies. According to renowned media strategist Austin Rotter, refining audience personas should be on your New Year’s resolution list. Marketers must focus on high-quality content and publish different types of content in 2023. By following Google Trends, they can meet the needs of their audience.
