When was the last time you went to a store to buy a coffee mug or a notebook? You hardly remember, right? Well, all thanks to social selling, which has changed our purchasing habits forever. From little Instagram shops to Facebook Marketplace – social selling is all the craze right now and is further estimated to reach $6.2 trillion in revenue by 2030.
Today, we will discuss the five best strategies for social selling and give you a gist of the best social selling tools that you can use in 2024.
Strategies for Social Selling To Use in 2024
- Focus on Relationships, Not on Sales
Will you talk to someone who is constantly nagging you to buy something? No, right? Well, nobody does – not even your customers. So, stop doing that. The salesy words and the constant reminders can make your customers feel like they have fallen into the cringy sales trap of manipulation. Instead, focus on building a great relationship with your customers. Even if you have the best products in the whole world, you still need to create a rapport with your customers. All you need to do is – be genuine and take the time to understand your customers.
- Choose Your Social Channel Mix
Social selling is not possible if you are not socially active – so first, research and figure out the social platforms your audience uses. Once you have the results, go ahead and start creating relevant content that will resonate with your audience. Such a practice will ensure that you do not keep on investing your resources on the wrong platform.
For example, if you are a B2B brand, it can be LinkedIn for you. On the other hand, for B2C users, it can be Instagram or Facebook. Whichever platform you choose, ensure you complete your profile with all the required info for better visibility.
Managing online reviews also happens to be one of the main components of social selling because the majority of customers check online reviews before making a purchasing decision. But there’s a major challenge: negative and spam reviews that can tarnish your reputation. You can use Google review management software to tackle this challenge and manage your online reviews end to end.
- Leverage AI to Understand Your Audience
When AI is dominating almost every space right now, how can it leave social selling behind? With AI algorithms, you have the opportunity to see through your target audience’s preferences and behavior – and the better you understand your audience, the better your chances to engage & convert them. Besides ensuring a top-notch customer experience, AI-powered personalization also helps to boost your ROI of $20 returns on every $1 spent.
- Take Help From Sentiment Analysis Tools
If you want to target your audience better, there’s no better way to do it than sentiment analysis – where you can avail deep insights into your audience’s behavior, preferences, and emotions. Besides, sentiment analysis tools like Hootsuite play a crucial role in monitoring your brand’s online reputation. These tools can analyze what your customers are saying and what type of sentiments they are expressing about your brand on social media. There are also a number of Hootsuite alternatives you can try if you want to explore more advanced features.
- Keep a Tab on Your Analytics
While there’s a lot to do on social media, it’s also important to keep a check on the performance. First and foremost, analytics give you an idea of whether your tactics are working or not. Once you know that, you can take a closer look at customer insights and determine their pattern of engagement. Besides, without analytics, how would you figure out your social selling ROI? Analytics help you figure out where and how your resources were allocated.
Best Tools for Social Selling in 2024
Check out some of the best tools for Social Selling in 2024:
- Hootsuite
Hootsuite is one of the most popular and easy-to-use social selling tools widely used by technical, sales, and social teams at all levels. Thanks to its comprehensive features, it is now regarded as one of the most effective tools to enhance your social media presence and help nurture relationships efficiently for your sales teams.
Key Features:
- You can track social media analytics and better understand your audience engagement on social media.
- You can generate relevant content according to your requirements within minutes using its AI tool to help you in online outreaching and engagements.
- You can monitor industry trends and know what everyone is saying about your brand all in one single inbox using its social listening features.
- Statusbrew
Statusbrew stands out as one of the best social selling tools and caters to teams who plan to grow fast and always stay ahead of social media trends. Its comprehensive features allow the tool to streamline collaborations and integrate with multiple tools to ensure top-notch internal team collaboration and data-driven decision-making.
Key Features:
- You can schedule social media posts with optimized timing suggestions, real-time processing, efficient post management, and faster uploads.
- You can set up customizable rules in the Engage Inbox to manage spam and social interactions promptly and effectively.
- You can automate your workflows, moderate comments, assign conversations to team members, and stay up-to-date.
- HubSpot
Known for its integrated approach in marketing and sales, HubSpot happens to be an effective tool for social selling. The comprehensive features of the tool makes it easy to track interactions, manage social media campaigns, and maximize your sales strategies.
Key Features:
- You can generate posts, monitor keywords, and keep an eye on all social interactions with top-notch CRM integrations.
- You can integrate the tool with multiple social media platforms allowing businesses to engage and identify potential customers.
- You can streamline following-up with your potential prospects on-time and track campaign engagements real-time.
Takeaway
Now that you know about the best social selling strategies and tools you cam use in 2024, what are you waiting for? Go ahead, implement these strategies and use these tools to make the most out of your social selling ventures!
