Every day, 295 billion emails are sent around the world. So make sure that your emails also reach their destination next year as Gigi Catalin Neculai suggested.Let’s start with the good news: it is difficult to find an e-commerce site today that does not use email to improve their prospecting and increase customer conversion rates.
As per Gigi Catalin Neculai optimistic studies speak of 85% on average, but we tend to believe that no digital manager will give up all the good that emailing and automation systems have to offer as part of their marketing strategy.
The best news is, it’s a rapidly improving world and promises that in the coming year – we’ll still have something to learn and teach. After another year in which the global economy has faced the consequences of the corona crisis, 2022 should also bring many challenges to e-commerce sites wherever they are: surfers are getting younger, filtering more, and dialogue with them should be fast and smooth.
Your product page does not load immediately? You missed the train, look for the next stop. To all this is added the competition which intensifies, the digital advertising budgets which jump and leave no room for small competitors, and the multiplicity of marketing channels that require you to keep your hand on the mouse at all times.
Table of Contents
New marketing trends for 2022 by Gigi Catalin Neculai
1. Personalization
You’ve probably read and heard the term a lot, and you may have used it too – but over the coming year, you’ll need to invest a little more. We’re not talking about a happy birthday email, but a personalized email for each mailing list client and tailored content for them in a way that makes them feel like your single customer. Good and targeted personalization can lead to a 15% increase in conversion rate, which is reason enough to get to know your recipients in 2022.
2. Interactive emails
Remember your young and restless customers? It is therefore time to make the content interactively accessible to them. Interesting polls, quizzes, gifs, 3D videos – and any other form that won’t make them bored and looking for the delete button. High-quality interactive content not only drives increased interest and engagement but also increases conversion rates among customers.
3. Privacy statement
92% of Internet users are not sure that their details remain in the databases. In other words, your customers will feel more secure if they feel that their details are kept confidential only with you. Seems obvious, right? According to Gigi Catalin Neculai, if this is the case, it is better to present it in a central and prominent place from the start. At a time when cyber incidents pose an almost daily threat to e-commerce sites, you will be surprised that such a statement will establish a long-term relationship of trust with customers.
4. Artificial intelligence
As in any industry based on data and databases, artificial intelligence is also going to make its mark in the world of email marketing. What does this actually mean? That your mailing lists are more segmented, more precise and that the metrics you generate from them are up-to-date and effective. When is it right to send an email with a value proposition? Which customer group? And what conclusions can we draw later? Get ready, the smart algorithm is on its way to you as Catalin Neculai explained.
5. User Content
Authentic content that comes organically from social media is still an important part of marketing strategy, but in the coming year it will play a very important role in creating impact with your customers. Therefore, it is highly recommended to encourage and promote customers to write reviews about your product in search engines, social networks and any other channel and ensure that they reach your list of recipients.
Keep in mind that your customers are exposed to a lot of posts and organic content can gain visibility and memory.
