As the owner of an up-and-coming new business, the most important thing you should be doing is spreading the word about your services and growing your customer base. Without a steady flow of clients, you can’t possibly hope to see any profits, and consumers can’t buy what they don’t know about!
So how exactly does one go about letting the public know that their new retail store, restaurant, tech startup, or other service provider is open for business? There are plenty of effective options to choose from. Read on below to learn about five sure-fire ways to attract new clients to your growing enterprise.
Table of Contents
1. Search Engine Optimization Strategies
Search engine optimization is the key to advertising your business in the digital age. By incorporating tried and true SEO strategies into your brand’s online marketing campaign, you can ensure that your website shows up on search engine results pages higher up than your competitors, and you can create new opportunities for browsers to stumble upon your content.
One SEO strategy for drawing more traffic to your business’s website is to use link building services. These will generate new online content that links back to your webpage in a natural way that doesn’t feel like advertising. For interest, a blog post about a topic related to your field may have an innocuous link within the text leading potential new clients to your domain.
The majority of successful companies today rely on this marketing strategy, and it is known to deliver effective results, so you should definitely prioritize it as part of your plan.
2. Online Advertising
Another easy, web-based way to promote your brand is to take out advertising in online spaces. There are many ways to do this, with one of the most popular being the pay-per-click model.
To use this service, advertisers get in touch with major search engine marketing service providers such as Google Ads. These service providers will then host digital ads on their domains and charge the advertisers based on the number of clicks their ads receive from viewers.
3. Affiliate Marketing
With influencer culture on the rise, affiliate marketing has become an extremely popular strategy for advertising. With this model, advertisers partner with online influencers, such as bloggers, YouTubers, content creators, and social media personalities, and pay them to incorporate advertising into their content.
Essentially, brands will sponsor blog posts or online videos in exchange for the creator including a brief segment spreading the word about their goods and services. It’s a great way to reach the masses who are already consuming content made by these creators.
4. Pop-Up Events
Pop-up events are a great way to put your business on the map for locals. If venues in your area host pop-up fairs or farmers’ markets, you can set up a temporary stand to sell and promote your products during the pre-arranged hours.
This is perfect for putting a human face to your brand and connecting with your local community in an intimate way. This method is very popular with businesses in the food, personal care, and wellness industries.
5. Social Media Marketing
Finally, if you’re not promoting your business on popular social media platforms, you’re simply leaving money on the table. Make an account for your brand on Twitter, Facebook, and Instagram, and use it not only to promote your products but also to spread the word about special deals and strengthen your brand’s image.
Spread the Word About Your New Enterprise Today!
Now that you’ve seen an array of options for advertising your new small business, it’s time to put your marketing plan into action.
Choose a handful of the above methods rather than relying on just one for the best results, execute a plan that distributes your advertising materials as efficiently as possible while maintaining the integrity of your brand, and start watching the new customers roll in!
