One of the time-tested, and foolproof techniques of marketing is to make sure that the efforts which you and your team put in to engage with clients should make them feel both heard, and valued. While the concept is true for each and every industry, it is particularly relevant for the service industry where businesses sustain themselves on the basis of repeated patronage by the clients. Thus, close and personal interaction are key components of client management. Businesses operating in the beauty and wellness industry painstakingly nurture and further build upon interpersonal relationships. Considering the importance of the process and the benefits that accrue, it is hardly surprising that most spas and salons are actively looking to always improve their interaction with the client. Thanks to the availability of technology, modern salons/spas are able to keep up the communication with clients by utilizing the POS software features. Listed below are some of the ways you can utilize salon POS system features to improve your communication and boost customer visits.
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Personalized Communication
With clients becoming increasingly busy, and mobile keeping the thread of communication alive takes a bit of leg work. A hair salon spa understands the dynamics of the busy schedules of clients and therefore ensures that the communication occurs in the least intrusive way. Any and every communication such as reminders for scheduling an appointment (based on the frequency of customer’s visit), reminders for an existing upcoming booking, intimation about flash sales, or upcoming promotional offers are automatically sent by the POS system. The system records the client’s preferred mode of communication and ensures that the communication channel is in accordance with the client’s preference. All such communication can be sent in the form of push notifications, emails, and texts, based on the client’s preferred mode of communication. It leads to real-time faster communication and saves precious time for both the client and the staff. In a bid to make the communication more warm and friendly, such that the client feels important and welcome, these messages are further personalized. Although personalization is a small gesture, it gives multi-fold benefits by establishing a strong relationship and often makes the client a loyal one.
Clarify the Query
Yes, we understand that as a salon/spa owner or manager it can get frustrating for you to repeatedly answer the same set of questions that may come your way from multiple clients. Repeatedly, answering the same query can and does tend to get the better out of any individual. Often it has occurred that businesses in the beauty and wellness industry lose potential clients because they just couldn’t bother to provide a satisfactory answer to the query. A salon/spa POS system is designed to easily handle all such repetitive and generic queries. What is even better is that it can repeatedly go on answering the query without getting frustrated. The key features of a POS system allow businesses to answer the basic queries either via a chatbot or via messages. With instantaneous answers, the clients develop confidence and know that they can depend on you for answers.
Share Newsletters
People like it when information is laid out to them in an easy-to-grasp manner and doesn’t need them to do much research. One of the marketing features of a POS system is that it allows salon/spa owners to send a communication at a fixed interval. Creating an effective newsletter takes both time and effort, along with you being cautious about not making it sound like a sales pitch, yet if done correctly it can do wonders for your salon. An ideal newsletter should be informative, engaging, and nothing more. It should be drafted in a way to show that as an enterprise you care about the awareness of your customers and are constantly endeavoring to help them make informed decisions by keeping them abreast with the latest trends in the industry, and the treatment options. It is one thing to create content, but if you have to individually send it to all clients then it’s a non-starter. With just one click, you can send the newsletter, as an email, to all the clients. While you focus on creating content the software works on executing the administrative task.
Collect Client Feedback
Perhaps the most important part of customer relations management is to hear what clients have to say. Irrespective of the nature of feedback, whether positive or negative, feedback must be taken. Ranking amongst the top 5 key features of a POS system is its inbuilt module to collect client feedback for every service availed. Feedback can be collected for multiple parameters such as overall experience, satisfaction after treatment, skill levels of the technician, the comfort of the client, etc. Recording this feedback manually would mean not only forgetting the records but also losing them. A salon POS system eliminates the need for a paper trail. The feedback is then analyzed to know what improvements are required to deliver a superior customer experience.
Run Loyalty Programs
Last but not least is the client loyalty program. One of the primary ways of showing appreciation to clients, who regularly patronize your salon/spa, is to reward them for their gestures. A salon POS system features allow businesses to keep a client-wise track of spending, frequency of visits, preferred service, etc. Keeping a track of memberships manually, to ascertain which ones patronize more than the others is difficult. However, by engaging a POS system businesses can easily track and ensure that the genuine clients get complete benefit of the system.
A salon/spa software is much more than just an appointment management system and payment system. If deployed correctly, it is a tool that can transform the way how businesses interact with clients. Some of the popular software such as Zenoti, BePos, Aesthetics Pro, etc are known to have state of art features and create a seamless experience for clients.
