With millions (if not billions) of businesses trying to break the success barrier in the 21st century, having a good product is just not enough. It’s all about how the consumer/customer feels about your brand, goals, ideologies, or in short…your identity.
In today’s highly competitive world, building a strong brand identity is not just another task at hand, but rather one of the most essential steps in business success. A strong brand identity helps you stand out amongst your competitors and helps build trust and loyalty toward your organization.
If you’re new to brand identity or if it’s the first time you’re working on your brand, it’s important that you have a clear perspective of what brand identity is.
What is Brand Identity?
Brand Identity is the collection of artistic, visual, and verbal elements that shape a brand. Your brand identity would portray what your brand says, its values, goals, and your product. Essentially, brand identity can be considered as an embodiment of your brand.
How to Build Your Brand Identity
Now that we’ve gone through what a brand identity is, let’s take a dive into how you can create one for your own brand!
Understand your “IDENTITY”
Your brand identity is the soul of your business. This means that it should be able to portray the core values, goals, product, and other unique attributes perfectly.
So to build a strong brand identity it is imperative that you have a clear understanding of your target audience, industry, and brand positioning.
So make sure to define your brand’s voice, identity, vision, and brand promise and leverage them as the foundation for all your marketing campaigns and designs.
Your Journey is Your Selling Point!
As we’ve mentioned above, it’s not just about having an awesome product anymore. It’s about the experience you can offer to your customers.
So give your audience a reason to care about your business and its journey.
This can be done by sharing stories related to your brand. For example, if you are the owner of a Website development company in Kochi, by sharing your humble beginnings through social media or your website, you can create a relatable experience for your customers and boost loyalty and trust through their empathy.
The Visual Aspect
The visual aspect plays a key aspect in your brand identity. While designing a logo, make sure that the design not only stands out but also sticks to the brand’s vision and mission.
While choosing colors, fonts, and images for your custom web design and other collaterals, make sure that they resonate with your brand’s personality and are attractive to your target audience.
Also, make sure that while you do the visual branding for your organization, make sure to stay consistent across all platforms to perfectly portray your brand personality.
Website Designs that Catch the Eye
Now that we’ve talked about visual branding let’s talk about your website, the face of your business. Your website is where your potential audience is converted to customers, so it should be a priority to make your website as relatable to your business as possible.
By working with a responsive website design service provider and an SEO and digital marketing company, you can create unique websites that stand out amongst your competition and create a memorable experience for your customers! But do not forget!
While designing your website, make sure to use a consistent color scheme, typography, imagery, compelling visuals, and creative content to give the users a memorable experience.
Make your Presence known through Social Media.
Social Media platforms offer the best opportunity to cultivate your brand identity and connect with your target audience. While posting on social media platforms (such as Instagram, Facebook, and Twitter), make sure to see when your audience is most active and post accordingly. Also, make sure that you keep a consistent tone of voice and visual aesthetics.
Monitor and Leave Room for Growth
Building your brand identity is an ongoing process. And it is something that you should keep a close eye on. Monitor your website metrics, such as website traffic, social media engagement, and user feedback, to understand your current progress and to know what works and what does not. With these metrics in hand, plan for the future strategically and make sure to research and implement new technology to keep your business futuristic and ahead of your competitors!
