6 tips to up your social media game

Lately, social media has had more impact on our lives than ever. During the pandemic, it was the only reliable source for having something to do, talking with our families and keeping track of worldwide events.

So, because it’s almost the only way to connect with others and the world, businesses and influencers had to reshape their content and think of new ways to approach their target audience. Therefore, if you’re stuck in a place where you don’t know how to grow your social media pages, here are six tips to try on your next posts.

Know your audience

Social media isn’t that hard to guess because now we have so many websites and platforms that provide analytics regarding who’s interested in your content. But before getting to that step, you must have an idea about your target audience.

For example, if you have a cooking YouTube channel, your audience will consist of stay-at-home people who have plenty of time on their hands to cook every day. Or if you talk about video games, younger people will follow you, and so on.

You can also get to know your audience after a while when your social media business is already flourishing. Most applications provide in-app analytics, and you can see the age and sex of the people who follow you so that you can shape your content according to those numbers.

Shape your content        

Shaping your content doesn’t mean delivering only what the trends are telling you but giving your posts a specific image and allure to make the audience more interested in what you offer. 

You probably know that people are attracted to colorful and engaging content when scrolling on their apps, but that doesn’t mean the content is all the same. Trends are important because you can have the pulse of what’s popular at the moment, so according to each type of post on social media, here’s how to make the most out of your social media interactions:

• When making videos for YouTube or stories for Instagram, make sure you’re choosing the best background music. For example, MelodyLoops provides royalty-free melodies from all genres and plenty of sounds to fit people’s moods. If the video is about how to gain confidence, it would be best to put motivational music in the background.
• Creating unique posts can be tricky if you’re not gifted with imagination, but that doesn’t mean you should make plain posts on your profile because you can do more than that. For example, you can use Canva, a great app for creating visual content where you have many templates to choose from, some of which are specially made for certain subjects to post.

Use keywords and hashtags

If you’ve never used them before because they seem too commercial, it’s time to give keywords and hashtags a try. These two elements will help you get more visible and make more people engage with your content. Think of keywords as a way to talk about what you’re doing but wrapped up. Then, combine them with hashtags so your posts can be categorized and found more easily. 

For example, when posting something kitchen-related and you’re writing your description, try to add one or two hashtags with the words cooking or kitchen. Think about it: when you’re passionate about a subject, you’ll usually look it up briefly because time is money, and you need to get your information as quickly as possible.

Luckily, you can find some websites that will guide you in choosing the best keywords but know that some of them are not free, so consider making a small investment for a few experiments on your post and see if it’s worth it.

Set SMART goals for the future

Suppose you’re already somebody on Instagram or TikTok. Now what? Well, you should think of a strategy for the future and create a goal you want to achieve using the SMART method. Let’s take an example:

• You want more followers. Therefore, you should be Specific about that, stating what exact number you thought about.
• To do that, you need to choose tools to Measure your progress.
• But to reach your goal, it also has to be Achievable, so if you have 100 followers now, it’s impossible to get to 10.000.
• Then, your goal has to be relevant to your business. Do you really need followers or more engagement?
• Finally, if you don’t want to procrastinate, your plan should be time-bound, so you can successfully keep track of how things are going.

Engage with your followers

Now, whatever your plan looks like, you’ll only succeed if you engage with your followers. This might be a task that takes time, but it’s the most important because as you get closer to your audience, they will see you as more human.

There are simple things to do, like answering their comments or even talking to them privately about common subjects. You should be able to build a community; therefore, you also need to have some rules and, as you grow, keep rude people away and prioritize your fanbase.

Watch your competitors

Finally, even if it sounds weird, watching what your competition is doing, especially in difficult times, might be the best thing you can do. Consider that you’re at the beginning of your social media career, and your competitors have more experience because they’ve been through more situations and know how to deal with problems.

As there is plenty of information on the internet, you can keep up with news about your competition and see their struggles and how they are overcoming them. It may help you in the future when you might encounter the same problems. Remember that it’s good to talk about your struggles as a business, and some people might find support in your challenges.

In conclusion, have fun and do a lot of experiments to see what’s best for you and your audience. It’s okay if you do not have the best posts or descriptions at first, but as you try more methods, you’ll find the perfect combination for your social media game.