Having a small business is challenging, but you can reach new audiences and market your business with the right tools in your arsenal.
These technologies are beneficial for small organizations that don’t have the budget to hire a marketing agency or dedicate a team to their marketing.
Unique content marketing and frequent posting schedules are the quickest ways to create marketing ROI for a small organization.
However, we need tools to track traffic growth, promote content, collect leads, and undertake ongoing research into buyer search trends.
So, here’s a list of the best digital marketing SaaS tools to grow your small business in 2022.
Table of Contents
Digital Marketing Tools to Grow your Small Businesses in 2022
The tools in this section are essential for reaching the right audiences for your company, developing high-converting content, and nurturing leads. So the list of tools we will explore today is:
- Moosend
- Mailmunch
- Google Analytics
- Hootsuite
- HubSpot
- Canva
- Ahrefs
Email Marketing tools – Moosend
Moosend is an industry leader in email marketing automation platforms that offers a free trial and many features to help you kickstart your email marketing game. In addition to the platform’s drag-and-drop builder and responsive email templates, Moosend will include smart automation to save you time.
You can segment your audience and send highly targeted emails to enhance conversions using the platform. You’ll also get access to online forms for generating leads as well as an easy-to-use landing page builder.
Last but not least, to make data-driven decisions about your email marketing campaigns, Moosend provides real-time reporting and analytics which can help you take your email marketing efforts to the next level.
Some of the unique features are listed below:
- Advanced marketing automation to target your audience
- Email template builder.
- Segmentation
- Drag-and-drop landing page builder
- Real-time analytics
Email Marketing Tool Mailmunch
Mailmunch is the best affordable and popular lead generation and email marketing platform for all businesses. Users have ultra flexibility to create stunning emails, landing pages, forms, popups, spinwheels, and coupons from a free plan to a premium one. Users get to access the free HTML templates library without any additional costs. Customizing and personalizing the templates is easy with the intuitive drag and drop builder.
The templates are SEO-optimized which helps to increase conversions and generate more leads.
The dashboard is user-friendly, so no in-depth knowledge is required to create a compelling email copy on your own. Marketers can also drive the conversion in their favor by tracking the email campaigns. Moreover, other primary features of Mailmunch also include:
- Cart abandonment tool
- White label marketing
- Marketing automation
- Marketing analytics
Sitechecker
Sitechecker is a well-known platform for monitoring site optimization indicators in search engines, accurate position analysis for key queries, backlink research and deep project audit.
The project offers a user-friendly interface, thanks to which the average user can work effectively with professional tools. This is the best solution for business owners, marketers and optimization specialists.
Features
- Site Audit
- Rank Checker
- Site Monitoring
- Rank Tracker
- Backlink Tracker
Analytics tools – Google Analytics
Google Analytics is a tool that gives you crucial data about your website. You can combine int with Google Search Console to identify and fix problems with your website and optimize it for visitors.
Google Analytics provides you with many data points, including:
- The number of visitors to your website by day, week, month, or any other time-period.
- Where do these visitors come from? (other websites’ referrals, organic search, advertisements, social media, or direct)
- The terms that your audience use to reach your website on Google
- Your users’ demographics and interests
- The time that each user stays on your site, and which pages they visit?
This information is essential to help you improve your website and marketing initiatives (while keeping your SEO efforts low cost).
For example, you can find that you’re getting a lot of traffic from a keyword that you don’t have any content. In this case, you can write a blog article optimized for that keyword, and your traffic and engagement will skyrocket.
Is Facebook a better traffic source than Twitter? This could signify that you should focus your marketing efforts on your primary channel.
Numbers will help your small business make data-driven decisions that can grow your organization to unprecedented levels.
Databox
Databox is a business analytics software developed to help small businesses monitor and report on their performance, create beautiful dashboards, and uncover critical business insights at a glance. With 75+ one-click integrations including Google Analytics, Google Search Console, Google Sheets, Excel, HubSpot, Salesforce, and more, and with 300+ ready-to-use dashboard templates, this powerful tool can help you transform tons of data into actionable business insights.
Social Media tool – Hootsuite
Hootsuite is a tool that helps you build a solid social media strategy and stay on top of your marketing game. Twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube channels are currently supported by Hootsuite.
Hootsuite has a free plan, which is one of its best features. This allows a single user access to three social media dashboards. You can also create a social media posting schedule, with up to 30 posts planned ahead of time.
However, if you need to schedule content for more than three profiles, you’ll need to upgrade to one of Hootsuite’s expensive plans. Hootsuite Professional allows a user to manage up to ten social media profiles. In comparison, Hootsuite Team allows up to 20 social media profiles to be managed by a group of three people.
All premium plans include a 30-day free trial, so you’ll have plenty of time to try out Hootsuite’s automated Facebook post scheduler and other social media scheduling features.
Some of the features are listed below:
- Social Inbox and Engagement
- Social Listening
- Publishing and Scheduling Posts
- Content Planning
- WordPress Integration
Here’s another great option if you are seeking a social media management tools for greater interaction and better engagement.
CRM tool – Hubspot
HubSpot is an all-in-one platform for sales, marketing, and customer service hubs. HubSpot’s extensive free plan outperforms many expensive CRMs, allowing even small organizations to benefit from its robust feature set.
With Hubspot, you can mix and match solutions making a highly customized and adaptable CRM system that will help your company develop.
HubSpot’s platform is user-friendly and intuitive, making it easy for free plan subscribers to use the platform. Because there isn’t customer support with the free plan, if you ever need help, you can use HubSpot’s enormous knowledge base in tandem with a broad library of third-party tutorials.
If you have a premium account, you can also contact the support service via chat, email, or phone.
Last but not least, with the platform, you have customized landing page templates and other features such as live chat that help you increase engagement and convert more visitors into buyers.
In a nutshell, here is a list of Hubspot’s features:
- Content optimization tools
- Optimized landing pages
- Email templates
- Marketing automation
- Lead management
- Analytics
- Social media management
the live chat software of txt.me The support of direct interaction between the customers and website holders is an essential thing for enhancing the service’s rates and becoming the leader in the designated sphere. So, that is why add live chat to the website matters much more than one can imagine at first, and the TXT.me software is ready to offer its functions to the users.
When connecting the plugin, the user can interact with the customers on any platform thanks to the installed app providing the personal interaction experience through preliminary questionnaires, language adaptions, and more settings and receive the full volume of information through featured attachments;
navigate the chats with marked tags and statuses;
and that is just the beginning.
All that the user has to do is to search for the plugin name in the corresponding CMS, install the service through the Google Tag Manager, or imply the HTML code directly into the website – the process can be done by everyone without a hitch. For communicating with the customers, either the app for the manager is downloaded, or the features of our Human Chatbot. The basic set of tools is free, allowing to feel comfortable when working with the visitors, with an option of expanding the opportunities at any time.
Content Creation tool – Canva
Canva is a popular design tool for anyone who isn’t a professional designer. Most people think of it as an image editing program, but it’s so much more.
You can design logos, flyers, invoices, infographics, presentations, etc.
You can start from scratch or use their templates, depending on your experience.
Small company owners, online entrepreneurs, and marketers that need to design anything quickly should use Canva as a tool to broaden their content creation channels.
Adobe’s programs, which are alternative solutions, are excellent tools for creating creative visuals. However, learning hundreds of functions might take a long time, and it’s best to have a decent foundation in design.
Canva, on the other hand, enables you to do everything with a single drag-and-drop tool. It’s also more user-friendly and free. There’s even a monthly fee of $12.95 for the paid edition.
Canva is constantly evolving, adding new templates and graphic design elements for social media, marketing, business, and everything else you could require.
Use photos provided on the site, upload and polish your photos, or even make your own. Canva gives you a vast choice of photo editing possibilities, color palettes, font combinations, effects, and custom image sizes thanks to its simple drag-and-drop functionality.
Content Collaboration tool – Narrato
Narrato is a content creation, collaboration, and workflow management tool that replaces the multiple, disconnected tools content teams often struggle with. It helps with content planning creation and delivery, bringing your entire process and team onto a single platform.
The platform boasts of a powerful editor which also has an AI writing assistant to speed up content creation. Collaboration features on Narrato let you easily assign tasks to one or more team members, share feedback and deliver completed content tasks. All your content can be neatly stored on the platform. You can also visually track the status of your content projects using the project management tools on Narrato.
In essence, Narrato helps you –
- Boost content quality with grammar and readability suggestions, plagiarism checks, and AI writing
- Assign custom roles and access to your team members, freelancers and stakeholders
- Share inputs through in-line comments and messaging
- Manage freelancer payments
- Structure your content by creating custom templates
- Brief your content creators using custom style guides
- Store all your content under neatly organized Projects and Folders
- Track projects with the content calendars and workflow boards
- Deliver content using publicly shareable links or directly publish using the WordPress integration
For agencies and enterprises, there is a client user role that allows you to add your clients to the platform giving them custom access to their projects.
New features are being added every month, which makes Narrato a promising addition to every small business’s tool stack.
Marketing Automation Platform – Aritic
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
Aritic PinPoint is perfect for a marketing team to get going from day one. It is user-friendly and is easy to understand in seconds.
Aritic PinPoint integrates with CMS, like WordPress, and Drupal, has bi-directional native CRM integration with Salesforce, SugarCRM, Dynamic CRM, Zoho CRM, and social media platform integration with, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.
Key Features
- Landing page builder
- SEO tracking
- Keywords tracking
- Lead scoring
- Lead tracking
- Lead nurturing
- Email campaign management
- Email campaign automation
- Push notification campaigns
- Marketing campaign builder
- A/B testing
- Website tracking features with marketing assets management.
SEO tool – Ahrefs
Although various tools are available, many digital marketers consider Ahrefs the industry leader.
Modern SEO strategies are focused on understanding the search intent of keywords you can rank for and creating relevant and organic mentions from authority sites.
Having quality links can help Google understand that you are an authoritative and trustworthy website.
With Ahrefs, you can perform content gap analysis and see which keywords your competitors rank for in organic search results. You can also develop new keyword ideas, get instant access to your backlink profile and find niche-relevant content.
Apart from that, you can track your desktop and mobile keyword rankings and be notified when one of your competitors gains or loses a backlink.
Ahrefs has evolved immensely over the years and now provides comprehensive tools for:
- Keyword research
- Website analysis and backlink profiles
- Content explorer to find new opportunities
- Content gap analysis
Bonus Tool
Lead Generation Pop-Up Tool – Picreel
Picreel is a lead generation popup tool that helps you increase conversions and sales with targeted offers. If you are a small business looking to leverage your existing traffic and convert it into sales, then this is the right tool for you.
Its editor is super easy to use and offers over 100 customizable templates to create beautiful popups and share them at the perfect moment when visitors are engaged in your site or show signs of leaving.
With this tool, you can easily create classic popups, slide-ins, nano bars, full-screen overlays, and much more. You also get smart triggering options and targeting rules to display the popups to the right audience at the right time.
In addition to this, Picreel offers A/B testing and AI-powered analytics to test the performance of your popups and optimize them for maximum results.
Some of the top features of this tool are:
- Integrates with 700+ tools
- Multiple trigger and targeting options
- Desktop and mobile-friendly
- Advanced customization options
- Insightful reports & analytics
- A/B testing
Business CRM Software– Deskera
Deskera is the only business software that gives you everything you need to run your business right out of the box. If you are looking for a tool that can perform all the tasks that an ERP can, without the burden of huge costs and failed ERP implementations, then Deskera is your answer. Deskera focuses on three core competencies: Books, CRM, and People to take some load off the back of you. It provides integrated accounting, inventory, invoicing, faster bank connections, segmented marketing campaigns, payroll, and employee management in one package. All these can also run from its award-winning Mobile app.The product replaces the need for separate accounting, inventory, payroll, and CRM software.
Features:
- Scan documents with your phone to record bills, expenses, and purchase invoices
- Connect to over 10,000 banks for faster bank reconciliation
- Built-in financial and business reports which can be sliced and diced as you need for better insights and decisions
- Advanced inventory management with serial, batch, bill of materials, multiple warehouses, stock transfers & adjustments, and more
- Efficiently carry out email marketing campaigns for lead generation, nurturing, or engaging your customers and prospects.
- Configure custom sales pipelines and track deals across different sales stages
- Employees can use their phones to scan receipts and submit claims, apply leaves and view payslips.
feedback management system- Zonka Feedback
Zonka Feedback is a comprehensive feedback management system that allows you to measure, track, and grow customer satisfaction. You can also track employee satisfaction, customer effort, and other metrics. Zonka Feedback has an easy-to-use user interface that includes a feedback form, NPS feedback, and many other metrics. Create surveys for various industries and collect customer feedback on the go with the tool.Some of the unique features of Zonka Feedback include:
- Get real-time reports, email digests, and instant alerts when there is new feedback or a low score.
- Zonka supports over 30 languages. Create feedback forms in multiple languages.
- Zonka Feedback allows you to collect direct feedback from customers and employees.
- Utilize iPhone, iPad, and Android tablets and phones to collect employee and customer feedback. Setup as a kiosk or simply hand the device in-person.
The Takeaway
Every small business to build brand awareness and scale during 2022 needs solid tools in their arsenal to adapt to the new changes of the digital world.
Having analytics tools can help you make better decisions based on data-driven points. Therefore, Google Analytics and Ahrefs are excellent tools to make your life easier. Using this information you can craft content that solves the main pain points of your customer audience.
To do that you can use Canva which has a wide range of content creation assets. To distribute that content you need to leverage your social media and your email marketing channel. These two channels are the best strategies to grow your audience and acquire loyal customers. Once the sales start rolling in, you can use other tools, such as tax compliance software, invoice generator software to save time and grow your business with confidence.
With the tools above, you don’t need to feel like a small business. Leverage the power of the technology and focus on providing value to your audience. This is the key to longevity.
