When it comes to creating social media content that doesn’t only pop out but is also exciting, it’s all related to visuals. For social media girls who want to get the proper attention of followers, being able to combine attractive visuals and informative text is an important skill. After all, you want to make use of your social media as a solid marketing ‘weapon.’
The right social media implementation can engage your audience, grow your business, and market your service or brand. It’s just too bad that not everyone understands this. So, how do you create such attractive content?
Table of Contents
Brand Identity
The first thing to do before creating any content for your social media is to really define your (brand) identity. Let’s not forget that brand is how you introduce (and present) the business to people. Whether you want to represent your brand as something elegant, fun, hip, or adorable that’s completely up to you.
Your social media profile should reflect your brand. Don’t forget to have a consistent look. Make sure that you keep it simple: add a logo to your picture or display a service (or product) you offer.
Pay Attention to Small Details
Designs may play crucial roles, but there are also other details that you need to tackle. For instance, your ‘language’ should be appropriate to your target market. When you sell teen apparel, you use casual language that is ‘heavy’ with emojis and super enthusiasm. But when you sell kitchenware or home supplies, you use a rather formal, down-to-earth, and informational tone.
This is only one detail concerning the language. You also need to think carefully about the proper images, detailed products or services, and others.
Be Adaptable
The decision to choose a platform will affect the way you operate it. For instance, audiences on Facebook would be completely different from those on Instagram. They are also different from TikTok audiences. The way you ‘talk’ to them should be different from one another.
Let’s not forget that content types are also different because it’s related to technical stuff. In terms of technical perspective, landscape videos, for instance, don’t really work on TikTok. From a behavioral point of view, quote graphics have a pretty good acceptance on Instagram because that’s what its users like to engage with.
Make Schedules
A lot of people have this wrong concept that they can post content anytime they want. They believe that it’s okay whether they do it several times a day or once a week. In reality, you need to make a posting schedule.
As social media girls, you should know that a regular schedule is related to being consistent. Although a lot of people say that it’s better to be spontaneous, there are actually some effective posts that you can generate to attract likes and attention.
Choose Color Palette
Everything about your brand should be unique, and it should include a color palette. Not only will colors make the contents attractive and appealing, but they can also represent your brand. When you make posts with your brand color, people will immediately recognize you and your brand.
Understanding basic design can help, especially if you want to create something unique. That’s why you shouldn’t underestimate the importance of color palettes.
Eye Catching Thumbnails
Thumbnails are often displayed automatically when you post videos. Unfortunately, not everyone knows how to pick eye-catching thumbnails. You need to choose those thumbnails manually.
Go with the ones that deliver the proper information or the ones with appealing visuals. When people see attractive visuals (whether they are videos or images), they would be more interested in finding out more and exploring those visuals further.
Pick the Right Tools
Our world today is filled with digital tools, which you can find easily online. If you like doing image editing, there are apps like Canva, Adobe Spark, and more. If you enjoy video editing, apps like Capcut can provide extra assistance. In short, make sure that you go with the right apps and tools for the sake of better visuals.
Final Words
Although images often speak a thousand words than just plain text, it doesn’t hurt to combine the two. Try combining attractive images with catchy and informative text, and see how it works for you. Social media girls should be witty, creative, and smart. Hopefully, these tips can help you become one.
