The healthcare industry has become more competitive than before. As consumers are provided with multiple options, healthcare organizations’ Digital Marketing landscape is changing. Today’s consumers believe in cost-efficiency in all aspects, and healthcare is no exception. So, to make your healthcare business future-ready, you need to do something more than what ordinary organizations do – you need a time-tested digital marketing plan.
According to Think with Google, over 48% of consumers use search engines to enquire about things they wish to buy, while around 33% of consumers scan brand websites. Hence, creating a time-tested digital marketing strategy has become a necessity rather than a luxury for making your mark in the healthcare industry.
So, what is the best digital marketing strategy for the healthcare industry? The following sections contain the answer.
Table of Contents
7 Time-Tested Digital Marketing Strategies for Healthcare
Here are seven unique digital marketing strategies to advance in the healthcare industry:
Focus on Your Website
You may rope in the best healthcare digital marketing agency to design a state-of-the-art marketing campaign. However, if your website is ill-maintained or non-existent, it might nullify all the hard work you have done so far. So, the first thing you need to do is design a functional and catchy website. Evaluate the content, navigability, and layout properly and make it as user-friendly as possible. If your website is not user-friendly, your customers won’t mind moving over to your competitor. Ensure that visitors can easily scan your website and find what they are looking for. Remember, your ultimate target should be encouraging them to register for your services.
Also, make your website mobile-friendly since prospective patients or their relatives might access your website with their smartphones. A device-independent website creates more respect for a brand and creates a long-lasting impression.
Leverage Email Marketing
Email marketing is one of the oldest tricks in the book. Ever since emails became commonplace, email marketing has been a dominant method of online advertising. Companies provide contact forms and send newsletters to stay connected with customers and help them keep up with the latest news.
If a customer gives you their email address, it means they are interested in your business/ products/ services. Hence, it is essential to send them regular updates about new procedures or services to understand your business’s value proposition.
Also, remember to add a Call-to-Action (CTA) at the end of every email to prompt them to click and check the services you offer. Connections are the bread and butter of organizations in the healthcare industry, and email marketing can help you to strengthen your connections.
Take Advantage of Social Media
Social media has emerged as a prominent tool to connect with customers. Fortunately, there are many ways to engage your customers through social media, a reason why it figures prominently in healthcare digital marketing.
Social media websites like Facebook, YouTube, LinkedIn, and the likes can give you the edge you need to promote your business skillfully. However, being regular is the key here. You need to keep some room for sharing updates regularly. To hook your customers, you can post updates on the latest happenings, special offers, customer testimonials, Do-It-Yourself, or How-to guides.
Create Engaging Content
Content marketing is another high-impact digital marketing strategy for the healthcare industry. You can create professional content on many topics related or unrelated to your business. However, creating professional content is an art, and to ace the task of content creation, you may seek professional help from a content development firm. Hiring an expert might help you extract the best benefits of SEO and stay on top of search engines like Google.
Get a Unique Landing Page
A landing page guides your customer to the right segment to get more information and make a purchase. Ensure to design a wonderful landing page with descriptions, offers, discounts, and a CTA. The more customer-friendly the landing page, the better are the chances of conversion. Due to its high impact, a landing page is an excellent digital marketing strategy for the healthcare industry. To create high converting landing page you may take the help of the landing page tools and builders available on the web.
Invest in Pay Per Click Advertising
There’s no denying that SEO content boosts your visibility in search engines. However, to ace the digital marketing strategy for the healthcare industry, you must top up with Pay Per Click (PPC) advertising. PPC advertising is a bit costlier than SEO but is often considered more remunerative.
The search ads on Google are a classic example of PPC advertising. Every time a customer clicks on your link, you have to pay a nominal amount to Google. Not only Google but websites like YouTube, Facebook, etc., also allow PPC advertising.
Track and Analyze Your Growth
Many social media websites, such as Facebook, LinkedIn, YouTube, etc., and analytics tools, such as Google Analytics, Adobe Analytics, Facebook Pixel, etc., let you analyze the areas from where you get the most traffic. You can segregate the data based on the audience’s demographic identity, age, gender, preferences, and much more and use them to rev up your healthcare marketing campaign.
Conclusion
Achieving meaningful growth in the healthcare segment is challenging, however, digital marketing can be your trusted aide on your journey to the top.
If you are looking for a trustworthy healthcare digital marketing agency, look no further than Amura Marketing Technologies. Amura has many years of experience in delivering data-driven growth opportunities for top companies in the healthcare segment and can enable you to scale up your business operations efficiently Read More
