What makes a website good? Is it a good webpage layout, high-quality images, a user-friendly interface, or the culmination of all of this? The design of your website is critical to providing a great user experience in the digital era. A good site design not only attracts and engages visitors but also keeps them returning for more. Web designers must adhere to specific principles to provide a quality digital experience. In this article, we’ll look at seven fundamental web design concepts that will help you build a great online presence.
Below is an overview of online users’ behavior and 7 principles that are basic yet effective in achieving a web design that can be considered a good and promising web design.
Understanding Online User Behavior
Basically, web users’ behaviors aren’t all that different from those of offline customers in stores. Visitors prefer to click on the first link that quickly gets their attention or looks to coincide with their search after going over the information on each page. In actuality, most of the page is often ignored.
Most people look for anything intriguing (or useful) and clickable, and when they find some potential possibilities, they click. If a web page does not satisfy the users’ expectations, the Back button is pressed, and the search is resumed.
7 Rules of Effective and Powerful Web Design
1. Don’t Confuse Users
When we say don’t confuse users, we mean do not have a confusing or complicated page layout on your page. Your page should be user-friendly in the real sense and it should not force the users to use their minds too much, as it can be tiring and there are chances that they will end up pressing the back button.
2. Don’t Test Site User’s Patience
Online users are very eager and impatient. Let’s be honest, we do not want to spend our time creating accounts and filling out unnecessary forms. People are more likely to test your service if it requires less action.
For instance, suppose a visitor lands on your page for the first time, intending to explore and most likely use your service, but you require them to fill out a form or create an account that they will not even use again. This can be a drawback for your site, as there are chances that the user will look for other sites that do not require them to share their personal information or follow unnecessary forms.
3. Grab Users’ Attention
Users’ primary method of finding crucial information on your website is by reading the text. However, given the mentioned user’s impatience, it is possible that they will not read through all of the presented information. To effectively capture their attention, use imagery and accent tactics on important words or phrases that you want to draw their attention to. For example, if you are giving a “free service or product,” bold the word “Free” or keep its size bigger than the rest of the content so it can catch the eye of the users.
4. Aim for Feature Exposure
Modern online designs sometimes use the strategy of directing visitors through visually appealing 1-2-3-done steps, huge buttons with visual effects, and so on. Such instructions are incredibly helpful as they guide users through the site material in a very easy and user-friendly manner.
5. Use Quality Content
On your website, the content that is posted must be unique, which can make users stay and give it a read. Promotional writing won’t do the job for you. Site visitors ignore websites that contain long text blocks with no pictures or keywords in bold or italics. Excessive language will be ignored.
Therefore, talk about your business, avoid names that are funny or creative, names that are influenced by marketing, company-specific names, and unusual technical terms. For example, if you explain a service and want people to register an account, “sign up” is better than writing ‘Start Now’ or ‘Let’s Get Started’.
6. Keep It Simple and Informative
The “keep it simple” (KIS) approach should be the fundamental objective of web design. Users are rarely visiting a site to appreciate the design; in most situations, they are seeking information regardless of the style.
A perfect website design, from the perspective of visitors, incorporates informative, fascinating content as well as relevant photos and videos, all while avoiding any distracting ads or pop-ups. This highlights the value of a user-friendly website version in creating a favorable user experience.
7. Do Not Be Afraid of the Blank Space
When designing a web page, do not be afraid of white or black spaces. Most of the time, designers feel that the white space on the page is decreasing the overall aesthetic of the page and they end up stuffing unnecessary information and pictures in that space.
When new visitors see your website layout, the first thing they do is simply scan the entire webpage at a glance. When you let some whitespace already be there on your website page, it prevents your webpage from becoming overwhelming. Strategically used white space makes it easier for site visitors to understand the page information.
You can achieve the best result and create the best web design for your website by working with a professional web agency company near you. Agent Agentur is a reputable company providing web design services in Zurich and helping businesses achieve their online goals.
NOTE: At Agent Agentur, we also serve German industries and businesses. For information, please visit Webagentur Zürich.
