Even when platforms like Amazon, eBay and many more are highly popular across the globe, it is a known fact that almost 40% of people start their journey to online shopping through Google search only.
With a higher number of traffic diverting to ecommerce websites through a Google SERP click, it is not surprising that your ecommerce store has to rank high to attract maximum number of buyer prospects.
eCommerce SEO – Powering Your Store with High Visibility and Ranking
Creating a store and putting up products on that won’t yield the desired results for you. You have to know how to optimize it, make it Google and other search engine friendly, drive traffic from different sources and convert the qualified leads. This is where ecommerce search engine optimization (SEO) comes into play.
Here, we are listing down some key technical SEO tips that will help ramp up your ecommerce store and enhance its visibility and bring in more traffic and customer conversion:
1. Choose an eCommerce Platform that is SEO Friendly
It all starts with what website or store you have planned to develop. The store not only have to look appealing and include all the features that are needful for your visitors’ buying journey, but the platform chosen to create the online store must be highly SEO-friendly as well.
2. Pace Up Your Keyword Strategy
What appears in SERPs is all dependent on what users are searching for. Those search phrases or words make up your keywords. At first your keyword research has to be top-notch. You should be able to find out what are popular keywords, what keywords have high or low volume, what are highly competitive keywords, what keywords bring in high sale chances, and what keywords your competitors are using.
From simple to long-tail keywords, all have to be included in your plan. Make sure to think about the keyword from the user’s search intent and then plan your content and marketing process based on that.
3. Use Optimized Product Images
Using just the name of your products on your store is a complete no-no. And in today’s times, if your product images aren’t high quality and properly optimized then this also will result in creating a bad impression. Your store is the sale triggering factor for you, and high-quality, wide angle images with proper information are the basic needs of a visitor to consume before they can make any decision about buying.
In SEO point of view, these images should be indexed and crawled by the bots, and that will happen only when you have added a proper ALT tag with the image, meaning a description of the image created using unique and valuable keywords.
4. Page and Product Content Has to be Optimized Well
Not only you have to ensure that each page of website follows a definitive SEO-specific structure, but you must include keyword-specific meta tags and description for the pages, enabling them to be crawled by the search engines. Along with that, use compelling page titles, product headlines, and detailed yet clear product descriptions and user guide, including relevant keywords.
5. No Duplicate Content for Product Info
Mane online sellers make this mistake. When they are selling similar products and have different pages for them (distinguished by difference in factors like size, color, type), they tend to use the same product description and other content info for each page, only changing the differentiating factor. Well, this leads to duplicacy of the content and would result in penalizing from Google and other search engines.
6. Promote User-Generated Reviews and Info
People won’t believe that much as to what you have to say about your product as that are to believe what other buyers are saying who have used your product. This social validation is a big driving factor for online stores. Make sure that you encourage your present buyers to leave their reviews and feedbacks. It helps to keep the page fresh and updated, with more and more positive reviews helping in the search ranking factor.
While you won’t always get positive reviews, make sure to address the negative ones instant, and change the disappointed customer into a happy one, thus enhancing your credibility and reliability.
7. Create Blogs
You can’t just rely on product page info to attract customers. To reach out to more and more target audience, you need to spread the information about your products, which can be done effectively by writing and posting blogs. Post blogs on your site as well as other high authority sites.
8. Create Clear and Easy Navigation
You will keep adding more and more products on your ecommerce store with time. That means adding more pages. With more and more navigation, you have to ensure that there is a particular chain followed, specific to category, product type and as such.
No one wants to navigate through a website finding it difficult to find what they are looking for, or it shouldn’t be that they get lost on the path while moving from one level to another. Therefore, ensure that the navigation is thorough and clear for the visitors to move around seamlessly.
9. Optimize for Mobile
Most consumers today are on mobile platform. Make sure that you do not leave this aspect out and keep limited to web platform only as that will make you lose out on a wider audience prospect. Get a mobile friendly website built in the start and start optimizing it accordingly.
Following these SEO tips with dedicated website and technical SEO Services, you would definitely create a strong marketing profile for your store. Along with this, ensure that your off-page strategy is also regular, updated, and based on the latest trends whether it is promoting your content, social media engagement, tracking and more.