The life of a marketing manager revolves around generating leads, promoting business products and services, driving sales, and improving business brand image with the use of various marketing tools and techniques. For this, marketing managers must use lots of effort. One this that helps marketing managers to get the desired results is the use of the right tools.
Along with constant creativity, and strong organizational skills, marketing managers use different marketing tools to make tasks easier. There are plenty of tips, tricks, and tools that marketing managers can easily incorporate into their marketing strategy. But to get the best results, they must make sure that the tools they are going to provide them with the desired results. Those who are new in the business world may wonder what tools marketing managers need to achieve their goals? If you too are looking for the answer, then let us have a look at some top tools that you must use as a marketing manager.
- Buffer
Buffer is a social media marketing tool that is required by marketing managers to schedule content across different channels. It is an effective marketing tool that allows marketing managers to schedule content across Twitter, Instagram, Pinterest, Facebook, and LinkedIn. It is best for those marketing managers who want to automate the content publishing of their social media accounts. With it, marketing managers can share posts with their teammates and take their advice before publishing them.
- Trello
Trello is another effective marketing tool that marketing managers need to get the desired results. It is a project management tool used worldwide by marketing managers for small teams. Trello can also be used for individual purposes. It has a fun user interface and Kanban-style setup, which helps marketing managers to set up their to-do lists as well as tag individual cards with the labels, team members, due dates, and more. It can also be used to attach files, images, links, and more to the cards.
- HubSpot
HubSpot is a wide-ranging marketing tool that is highly used by marketing managers for full-scale marketing automation. In terms of tools for marketing managers, HubSpot is one of the top players. It is considered perfect for sales, marketing, and CRM software. This all-in-one platform is perfect for marketing and sales efforts. It helps marketing managers have plenty of tools to unify their workflow in one single platform.
- CoSchedule
CoSchedule is best for those marketing managers who lead an inbound marketing team. It helps marketing managers do their jobs more quickly as well as more efficiently. The use of CoSchedule helps marketing managers stay sane and save time. This tool streamlines their workflow so they can easily schedule their business content and social media posts. With this tool, they also easily manage and collaborate their team with other marketers in one place.
- Google Analytics
Google Analytics is a free tool that is highly used by marketing managers. It is one of the most widely used analytics services that help marketing managers discover from where their traffic is coming and what customers/people are doing on their website. Google Analytics helps marketing managers have in-depth information about the visitors. The use of this tool helps them have regular monitoring and improvement. The information that they get with the use of Google Analytics helps them identify areas where their strategies need improvement
- Microsoft Suite
Microsoft is standard in companies around the world and it’s for a good reason. The depth of applications and their uses is unrivalled. They have stayed on top for so long due to the interconnectivity of their applications. Beyond just the usual Word for typing documents and Excel for calculations, Power BI is used by companies worldwide for data visualization. Microsoft training can strengthen your skills and take your resume to the next level.
- Slack
Slack is an effective marketing collaboration tool that is perfect for all those marketing managers who prefer communicating asynchronously or in real-time. It is a channel-based messaging system the use of which helps marketers create a channel for their specific users. These users can be based on social media, marketing functions, lead generation, individual projects, etc. Slack is designed to replace too formal and clunky internal emails and can be used to send messages and files to groups or individuals in a team.
- Mention
Mention is a perfect tool to learn about social listening. It is an automated tool that effectively monitors the campaign’s success. The use of this tool also helps marketing managers to know whether they were successful in creating a buzz or not. It shows marketers everything said about their competitors, and their brand anywhere online. Its use helps managers track blog comments and social media, so they can respond quickly to make maximum impact.
- Dropbox
Dropbox is a tool needed by marketing managers for client communication. It is a tool that marketing managers use to share files that cannot be sent through email or are too big for it. Dropbox helps marketing managers keep things perfectly organized in one place. The tool allows them to eliminate clutter and save users time. Dropbox is a cloud-based document-sharing platform that helps users have a spot where information can be stored and shredded easily. It also allows managers to set permission levels so particular users can only use and access the information.
No matter how experienced, professional, or well-trained, a marketing manager is, the use of the right tools is essential for all. With the right tools at their disposal, it becomes easy for such experts to streamline their marketing campaigns. The tools help managers automate a variety of tasks in the process. So to get the best results, make sure you will use the tools that can achieve your objectives.
