Hey guys, great news! Under Armour, the awesome American sports brand, just opened a new retail store in the iconic Battersea Power Station building in London! This comes after they opened their first British store in Liverpool One just a month ago.
The new store is around 3,000 square feet and offers a fantastic shopping experience for customers, with interactive screens and other innovative services. Under Armour has really gone all out with the store’s unique design, including custom dowels and dividers that reference the building’s rich history.
And that’s not all – Under Armour has also introduced a unique academy for training young athletes, which offers a comprehensive range of services. They’ll test athletic intelligence, power, strength, speed, agility, and endurance.
The store features workout and running gear from Under Armour’s gender-inclusive collections, like RUSH, UA Baselayer, UA Meridian, UA Smartform, UA Infinity + HOVR, and UA Flow. It’s clear that Under Armour is all about inclusivity, and fitness enthusiasts across London will love the new store.
The Battersea Power Station location is a landmark for retail in London. Under Armour has done an awesome job creating a store design that reflects the building’s history. With its innovative features, athlete training focus, and inclusive collections, the store is definitely a must-visit for anyone who loves sports and fashion.
