Almost everyone today, globally, is on social media. People scrolling through their social media feeds love to come across sponsored ads from a brand or an influencer. How people react to online content allows brands to make the most out of influencer marketing—the more amazing the content, the more engagement. People start loving the content on their networks. The face of an influencer, sponsor salience, and followers show how prominently the review of a product or service will make a difference in their lives. Talking about the launch of new products can sometimes pose a heightened risk. But honest feedback changes the whole image of the brand and the influencer.
The brands and influencers rely on the engagement rate, followers, post positivity, and the level at which the influencer meets the interests of their followers. If an influencer posts too much, the engagement rate can also decrease. So, a balanced approach, valuable feedback, and brand value all matter in influencer marketing. Influencers compete in the free market to increase engagement and followers regularly to help big brands reach out to their potential audience through their followers. An option for microtargeting gives customers the ability to self-segment on their social media platforms to come across specific topics. Brands that choose influencers to promote their products and services reach the next level of marketing. Hence, brands and influencers shaking hands can make a big difference in the market.
Now, understanding how exactly brands and influencers can work together is essential. Putting this important topic into the light, let’s discuss the easy way to work with brands. By simply writing an email, you can take the first step. But that pitch email needs to be ice-breaking. The integrals of the pitch email are:
Perfect subject line: The recipient’s email might already be flooded with many other emails. The first thing the email receiver will look at is the subject line. Your subject line determines whether the recipient will open the email or not. So, make sure to stand out with your subject line.
Tell about yourself. Any partnership requires a genuine foundation. Your first email is that foundation, and every new start requires trust. The email recipient does not need to know about your personal life. But it’s essential to show your face. As a tip, you can link your social media channels.
Highlight what you love about the brand. Brands prefer influencers who are already using their products. Moreover, promoting the brand’s products you have already used will make your creator’s journey with the brand easy. Mention in the email:
How has their product made a difference in your life?
What is that hidden thing you were unaware of before using the product?
Have you ever posted any user-generated content about the brand?
As a tip, share those values that perfectly match the brand and you as an influencer.
Design and attach a media kit. Pitching to a brand with a media kit will highlight your work. You can think of a media kit as a CV, business card, and portfolio. Send your media kit in PDF format to ensure it looks aesthetically pleasing.
Share your rate card and call-to-action (CTA): Try rounding out your pitch with an in-depth overview of the rates, a CTA, and an invitation to kickstart the conversation. Mentioning your rates in the media kit will make it easy for the brand to decide whether they want to proceed.
The above are the steps to writing a compelling pitch email. Don’t let rejection stop you from achieving success for your creator journey or your dream band. If you fail to nail a collaboration on the first try, don’t stress. Just keep moving ahead and follow the consistent steps. Now, let’s talk about what happens if you get a brand pitching you and how to respond to them.
Steps to respond to a brand collaboration email:
Learning how to send an email and replying are equally important. Responding to an email humbly and professionally will convert you to collaboration email humbly and professionally will convert you to collaboration. But here’s one thing that many influencers forget: considering your values and whether a brand aligns with you. You also need to check whether the partnership is natural or not. If, in any case, you already have prior engagements or tight schedules, a respectful no will be alright. Going ahead, here are the sections to respond to a brand collaboration email:
Share your past work. It is highly recommended to share past samples of the brands you have already worked with. Also, talk about your strengths properly; otherwise, you may sound rude.
Look for product samples. If you plan to accept the offer, then ask for the brand guidelines and the products or services to be promoted. This may sound awkward to ask for a sample product or service.
Do some research. Conduct your research, as this will give you genuine feedback. Considering existing customers’ issues and mentioning them in the email will showcase you as a brand well-wisher.
Replying to someone respectfully to a mail is the key to strong trust building. If, in any case, you are at least 1% confused, you can take an easy route by choosing a pre-built template from the internet. You can rephrase them in your own language.
The Final Lines!
To work with a brand, you, as an influencer, must understand how important it is to market yourself equally to the brand. Brands will contact you for collaboration if you are marketing your profile correctly. They will get many other benefits, such as education, social following, brand awareness, SEO authority, trust development, and sales increases. Also, keep using the appropriate hashtags for your profile to make you stand apart from your competitors. As an influencer, you should also go for all the possible negotiations. You can offer a breakdown of your work at a set rate. If you are confused about the ongoing rates, check the payment rates of influencers online. Don’t forget to ask for an advance. Setting standards for yourself is also a necessity.
