The landscape of company promotion has changed significantly over the last twenty or so years. Where once companies were largely limited to marketing channels like TV, radio, print, or billboard advertising, in today’s internet-reliant world, there are now more options than ever available for companies looking to promote themselves, and mostly at a fraction of the cost of more traditional platforms.
The Importance of Search Engine Optimization (SEO)
We now live in a world where there are more web pages than there are people. Where once it was enough for a company to simply be online and have a website, with so much competition vying for the attention of viewers, it’s becoming increasingly important for firms to be able to be found online.
Search Engine Optimization (SEO) is a term that refers to the tricks and tactics used by web marketing specialists to propel company websites up the Search Engine Results Pages (SERPs). In real terms, this means making sure a firm’s website appears in the top five listings under terms likely to be used by their clients (both existing and potential) when looking for the goods or services a company offers.
While there are undoubtedly some aspects of SEO you could attempt by yourself, if you’re to see the best effects and get the greatest benefit, you should think about enlisting the services of a professional, skilled firm. Effective SEO involves a huge range of different skills – everything from crafting engaging text to optimizing the download speed of pages, generating inward links, and adding tags to pages.
Define Your Message and Build Consistency Across Your Branding
When someone visits your content, they should be immediately aware that it belongs to you, whether that be on your website, in email marketing, on your social channels, and so on.
As a starting point, you should ensure you have a strong and instantly recognizable logo that you can use across all your marketing media. It’s also worth noting that, while you might consider yourself adept at art working or design, you will likely never achieve the same results you could if you employ a professional, such as Branding Design Pro.
It’s also worth spending time crafting the message you want to convey, so it remains consistent across all media. This should include everything from the header image you choose for your social channels to your bio (which should normally be based on your website introductory text).
Choose the Platforms That Best Suit Your Target Demographic
It should be a no-brainer that you need to establish a presence on the main social channels – YouTube, Facebook, Twitter, Instagram – but you should also do research into other possible outlets for your firm. For example, if you’re primarily a Business-2-Business (B2B) firm, you may find you have considerably more success and generate more attention and business by using a platform like LinkedIn. The LinkedIn network is specifically aimed at firms and business professionals and you may find you build connections quicker and more effectively by promoting your company on the channel.
