Introduction:
Today, Amazon unveiled a new set of generative AI tools aimed toward sellers that, according to the firm, would simplify the process of Amazon Debuts Generative AI Tools building product listings. According to the retail behemoth, this new functionality is intended to assist merchants in creating “captivating product descriptions, titles, and listing details.”
Additionally, AI will allow sellers to update their current product descriptions rather than having to start from scratch.
Large language models, or LLMs, that were trained on a lot of data were used to build the AI tools. Amazon doesn’t say it explicitly, but the online retailer used its listing data to train its machine learning models. The latest generation AI capabilities build on the machine learning and deep learning approaches that Amazon previously utilized to gather and enrich product information.
Amazon Debuts Generative AI Tools:
mazon Debuts Generative AI Tools [Source of Image : Techcrunch.com]
Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said, “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and dramatically improve quality, performance, and efficiency.” “Our models learn to infer product information by learning from various information sources, latent knowledge, and logical reasoning. For instance, they can guess that a table is round if the specifications include a diameter or think the collar type of a shirt based on the way it looks.
There are some concerns about using generative AI models at such a scale, given their ability to “hallucinate” or create false information not based on accurate data. Amazon claims its productive AI tools will help sellers save time and allow customers to find more complete product information.
The tools might also contain other undetected errors if someone doesn’t review the output. Additionally, if the technologies produce inaccurate product listings and descriptions, Amazon may be held accountable, especially if it fails to disclose that the listing was created using AI.
According to a recent article from The Information, Amazon has been testing generative AI tools for content. The tool alerts sellers to double-check the content to ensure it fits Amazon’s listing requirements. According to the report, the corporation had declined to comment on the LLMs it utilized for the new tool.
Not just Amazon but other retailers are using generative AI to streamline the process of developing product listings. Last week, eBay revealed the availability of a productive AI tool that could create product listings from images. Shopify unveiled its own ChatGPT-like assistant for its e-commerce merchants earlier this summer. It is intended to comprehend and analyze questions or prompts relating to business decision-making and to generate content such as blog articles, campaign ideas, and customer emails, among other things.
