An Ultimate Dictionary of Instagram Terms

Instagram Marketing

This post was most recently updated on April 30th, 2022

If you are working in social media for work it is essential to understand the subject matter making sure you are focusing on continuing education and learning the most effective method to utilize Instagram. One way to accomplish this is to make sure that you are able to define both the commonly used and less-common Instagram terms, and becoming familiar with the language so you are able to apply it.

 If you’re an Instagram novice trying to understand the language used in social networks (which is perfectly fine!) or an experienced professional eager to take on a new challenge. This dictionary for Instagram terms is perfect for you. Apart from this, if you are new on Instagram with the aim of getting instant fame. You should buy Instagram followers Malaysia to grow, this is very common practice among entrepreneurs and celebrities too.

#1. Algorithm

Instagram’s Instagram algorithm decides on the sequence in which users are shown the feed’s posts. Algorithms are used in all areas of the field of computer science. Essentially they are an algorithm that aids in making calculations.

 With regard to the world of social media, algorithms manage many things and are responsible for the most popular hashtags and what content users don’t or can’t view as well as other. Every social media platform comes with their own algorithm. On Instagram there is a possibility for brand engagement to occasionally help to shift the algorithm to help your post get noticed more frequently.

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#2. Bio

A HTML0 Instagram bio is the part of text that is located under the username in which you can provide details about your business. The profile on Instagram is an excellent way to describe an information about your company and the things it does. It’s common for this blurb to be the can be the only thing users will see when they visit your profile, which is why it’s essential to include it.

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#3. Handle

The Instagram handle, or IG handle is another name for username, the name that is used on Instagram to identify a particular profile. On your profile on your profile, your Instagram handle will be visible on the top of your profile with black letters. When you sign-up for Instagram choosing your username is among the first things you complete. Sometimes Instagram usernames correspond to a real name or a business name like @shawnmendes however, sometimes the username isn’t related to the person’s real name.

#4. Caption

A short description that appears under a photograph. Instagram captions may contain a call-to-action or even a funny line, or tell the story behind the image. Captions are the best place to put hashtags too. They’re nearly 2,000 characters, therefore you can fit plenty of content if you decide to use.

#5. User-generated Content

Content (photos and videos) produced by fans of a particular brand or a celebrity. As a company that you are, you can either create products or offer services. If your customers share photos of themselves using your products or services, it’s described to be UGC. User-generated Content also known as UGC. In most cases, brands look for content that is user-generated and ask permission to use it in their posts as Aerie did with this picture taken by a fan. Join the 100k+ of savvy Instagram marketers

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A way of sharing up to 10 images within a single post. If you publish the Instagram “gallery,” you make a post that contains multiple images or videos. Your viewers will be able to scroll through the photos. If you have posted a video on Instagram and there‚Äôs no view on it, you can Buy Instagram Views to boost up your engagement rates.

#7. Archive

Hiding old post and not taking them down. If you’re “archiving” an article this allows you to remove an old blog post off your profile, without having to delete it. You’ll be able see the archived content by clicking “Archive” (found beneath those three vertical lines in the top of the right-hand corner of your profile) However, nobody else will view it.

#8. Posts Saved

A way to keep posts that you would like to revisit. The ability to save your post is by pressing the banner icon in the lower right corner, just below the caption. This saves the post to your library, which is accessible through your profile. When you browse through your Instagram feed, you might be interested in saving posts you could take inspiration from in the future.

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#9. Engagement

Interacting with social network users. This is a simple concept and straightforward. Engagement is simply the term used to describe people who interact with one another via social media. This is what makes social media engaging. Reacting to comments and conducting an Instagram live Q&A, as an instance, are examples of engaging your users.

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#10. Engagement Rate

Amount of comments and likes received on a blog post is divided into followers. The process of determining how to increase your Instagram engagement rate requires some mathematics, however it’s not difficult. Let’s consider this recent post by Hot Pockets as an example. The post has received 4,120 likes and 226 comments.

Add these together makes 4,346. To calculate the engagement rate, divide the 4,346 number by 45,300. The average for this account has an extremely impressive percentage of engagement of approximately 9.59 percent. Are you looking to organically expand your Instagram and increase your number of followers?

#11. Organic Reach

It is the number of unique viewers who discover and browse your content, without relying on the path of a paid advertisement. The organic reach of your website is those who visit your site on their own, via a web page, or from friends. For small-sized businesses that do not have the funds to develop a marketing campaign and focus on organic reach, this can be a smart strategy.

#12. Double Tap

Sharing an article. Double tapping also known as double tap is another way of referring to “liking” the post, as double taps on an Instagram image Instagram is a way of liking it. By inviting users to double tap the photo you have published is a method for getting more engagement.


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