Table of Contents
What Is Telemarketing?
Telemarketing is a method of selling products or services in order to increase a company’s
revenue. Telemarketing is frequently an essential component of the sales team because it
generates new business opportunities. Cold calling occurs when a telemarketer contacts a
new customer who has yet to make a purchase.
Many industries rely on cold calling or telemarketing to increase their customer base,
including home security systems, credit card companies, financial services, internet services,
and charitable organisations.
Telemarketing is a commercial communication method in which prospective customers are solicited to buy products or participate in investment schemes or services. In India, telemarketing can be done through a variety of channels, including recorded phone calls, SMS messages, and emails.
In India, telemarketing advertising is a large industry that includes unsolicited communication, such as unsolicited commercial calls (UCC) and unsolicited commercial emails (UCE).
Types of telemarketing –
Here are four types of telemarketing activities a telemarketer may perform in their day-to-day job duties:
1. Inbound telemarketing –
A telemarketer in outbound telemarketing makes cold calls to prospective customers and businesses. These professionals make calls using the marketing department’s generated leads
and phone numbers. A financial service calling potential customers in their local zip code to promote their investment options is an example of outbound telemarketing.
2. Outbound telemarketing –
An inbound telemarketing strategy involves a customer initiating contact with a company. These calls and inquiries are the result of a company’s marketing and sales efforts. Customers in this type of telemarketing are already interested in a company’s products and services. An inbound telemarketer responds to customer inquiries and provides additional information in order to convert these prospects into paying customers.
3. Telemarketing from one company to another-
Business to business (B2B) telemarketing is a strategy in which one company promotes and sells its products to other companies. Because it involves fewer calls than inbound and outbound telemarketing, this telemarketing primarily focuses on developing long-term relationships.
4. Telemarketing from business to consumer-
B2C telemarketing is a marketing strategy aimed at consumers rather than other businesses. This telemarketing campaign is centred on leads generated by the marketing department. In contrast to outbound telemarketing, which targets a large group of consumers, B2C telemarketing focuses on small consumers.
What are the objectives of telemarketing?
Here are a few telemarketing goals:
- raise awareness of a company’s products or services by placing orders
- schedule meetings with the marketing or sales departments and conduct market research
- invite prospective customers to a company’s store or office.
What Are the Laws Related to Telemarketing in India?
The provisions of the Telecom Regulatory Authority of India Act, 1997 [‘Act’] read with the Telecom Commercial Communications Customer Preference Regulations, 2010 [‘Regulations’] govern telemarketing practises in India. In addition, the Department of Telecommunications in India has issued guidelines for telemarketers.
The Reserve Bank of India (RBI) and Indian courts have prohibited telemarketing firms from violating people’s privacy by making unauthorised calls to promote, market, and directly sell goods, particularly credit cards and bank loans.
TOP TELEMARKETING COMPANIES IN INDIA:
- FUSION BPO SERVICES – Fusion BPO Services, founded in 2004, is a global business process outsourcing firm headquartered in Montreal, Canada. Their over 1000-person team provides voice BPO, non-voice BPO, and transcription services. Fusion BPO Services handles inbound and outbound calls for a consulting firm. For agent access, they use MWP tools.
2. VSYNERGIZE : Vsynergize is a global provider of sales and marketing services with offices in San Francisco, Westborough, Massachusetts, and Pune, India. Vsynergize, founded in 2001, has a team of about 300 employees with nearly two decades of experience specialising in call centre services. Back-office services are also provided to clients in the financial services, telecommunications, and healthcare industries.
VSynergize provided sales and marketing assistance, such as developing messaging for an email campaign, researching a target market, and making calls and scheduling appointments with a list of contacts.
3. GO4CUSTOMER : Go4Customer is a contact centre outsourcing company headquartered in Noida, India, with offices in Jaipur, Mumbai, Bengaluru, Chennai, Ahmedabad, and Bhopal, India, South Tiverton, United Kingdom, and Houston. Their team of over 200 experts has been providing voice/call centre services and BPO/back office services since 2004. Go4Customer collaborates with a variety of industries, including information technology, financial services, and consumer goods. Go4Customer provides call centre services.
4. B2B ASSOCIATES : B2B Associates is an Austin, Texas-based data science, market intelligence, and intent-driven marketing and sales support firm with a second location in Pune, India. Their team of more than 50 employees offers voice services, content marketing, email marketing, and other services to small and mid-sized businesses in IT, advertising, and telecommunications.
B2B Associates oversaw a lead generation campaign for a financial services firm in need of BANT qualified leads to boost sales. Because of their involvement, the client received a steady stream of high-quality leads, increased sales effectiveness, and greater understanding of their target market.
5. PEOPLETREE KNOWLEDGE SERVICES : PeopleTree Knowledge Services is a New York-based growth accelerator with an office in Ahmedabad, India. They were founded in 2014 and have fewer than ten employees who primarily serve small and mid-market businesses. Non-voice BPO/back-office services, voice services, content marketing, IT managed services, and cloud consulting services are all available.
APIs are being integrated by PeopleTree Knowledge Services for a recruitment agency. They integrated a slew of other software and products vital to the client’s customers.
6. CONTIQUE GLOBAL : Contique Global is an Indian business process outsourcing firm based in Chennai. They employ seven people and offer voice services, digital strategy, back-
office services, and e-commerce solutions. They collaborate with a variety of businesses, primarily in business services, advertising, and e-commerce.
Contique Global handled customer inquiries and feedback for an organic cosmetic retailer’s back-office. They also managed the company’s supply chain by working with third-party vendors. Contique Global has handled customer support for the client, navigating queries and feedback.
7. MAXBPO : Max BPO is a call centre agency based in Nanaimo, British Columbia, with offices in Noida, India, and Takoma Park, Maryland. Since 1997, their 52-person team has provided voice services, non-voice BPO/back-office services, and finance and accounting outsourcing expertise to clients.
Their call center services include, among other things, B2C telemarketing, answering service, and virtual receptionist service.
MAX BPO provided international clients of a digital marketing agency with outsourced call centre services. They deal with both inbound and outbound calls.
CONCLUSION:
The process of selling products or services over the phone is known as telemarketing. It is also known as “inside sales” or “tele-sales” in the business world. Those phone calls at dinnertime from politicians or businesses urging you to switch from cable to satellite TV? That’s what telemarketing is.
Frequently Asked Question
1. What is the purpose of telemarketing?
The primary advantage of using telemarketing to promote your business is that you can immediately gauge your customers’ level of interest in your product or service. It also allows you to do the following: offer a more interactive and personalised sales experience Make an immediate connection with your customers.
2. Who makes use of telemarketing?
When customers for a small business’s products or services are in difficult-to-reach areas, or when many prospects must be contacted in order to find one interested in making a purchase, telemarketing is especially useful.
3. Is telemarketing permitted in India?
The Reserve Bank of India (RBI) and Indian courts have prohibited telemarketing companies from invading individuals’ privacy by making unsolicited calls for advertising, marketing, and direct sale of products, particularly credit cards and bank loans.
4. How does telemarketing work?
- Telemarketing (also known as inside sales or telesales in the United Kingdom and Ireland) is a type of direct marketing in which a salesperson solicits prospective customers to purchase products or services over the phone or via a subsequent face-to-face or web-conferencing appointment scheduled during the call.
5. What are the different types of telemarketing?
Various Types of Telemarketing
- Inbound telemarketing is a type of reactive telemarketing.
- Outbound telemarketing is a proactive type of telemarketing.
- Business-to-business (B2B) telemarketing – only for business-to-business transactions.
6. What exactly is the purpose of a telemarketing call?
Telemarketers’ objectives include informing customers about a company’s products or services in order to generate interest in the brand. assisting telesales teams in identifying and qualifying potential sales leads.
7. Is it against the law to telemarket?
Consumers frequently unintentionally consent to telemarketing calls, so it’s not always illegal, but telemarketers must go by laws that have restrictions on their business practises.
8. Can telemarketing be regulated?
The Federal Communications Commission (FCC) enforces the Telephone Consumer Protection Act (TCPA), which also regulates telemarketing. For more information about the TCPA, contact the FCC at fcc.gov. Many states also have laws regulating telemarketing.
