The fitness and health industry has become more valuable and important as people have learned the importance of staying healthy and maintaining a good diet. In addition, scientific knowledge has spread because of the internet, improving people’s understanding of the human body. If you’re interested in fitness and nutrition, you might know about Ann Claiborne. As a nutritionist to A-list celebrities, executives, athletes, and musicians, she’s making waves in the health and fitness industry. It’s safe to say her list of accomplishments is longer than arm’s length. Moreover, her fitness venture is shaking things up within the industry.
She hails from Mississippi and has a nursing degree. However, becoming a nutritionist was in her blood as she was raised by a dietician – her mother. She’s also an army veteran who served for over a decade and was deployed to Mosul, Iraq, with the 101st Airborne Division. As previously mentioned, Ann Claiborne’s credentials are extremely impressive. She’s also a retired fitness competitor who won the 25th Arnold Classic in 2013 in the figure division. But the bulk of her expertise as a nutritionist was formulated during her time in a DA select position for the Army World Class Athlete Program.
Working as a nutritionist for this program allowed her to work with world-class athletes at the Army’s Olympic Training Center for all Olympic sports. Furthermore, she was also fortunate enough to work alongside the Olympic Training Center in Colorado Springs. As a result, she considers her time working with the Olympic Training Center in Colorado Springs fundamental to her career development. It’s also worth mentioning that Ann holds sports and performance nutrition certificates.
Most would assume that parental expectations prompted Ann to become a nutritionist, but that’s not true. Instead, nutrition always interested her because she was naturally exposed to its importance in sports performance and recovery because of her mother’s work. Hence, she realized early on that nutrition was more important for athletes’ success than exercise because it was 70 to 80 percent of the battle. In addition, she was also lucky enough to have a guiding figure in her mother to teach her the value of nutrition from an early age.
Today, the certified nutritionist has been involved in the industry for over 22 years. Her clientele list would leave most people shocked. She signs NDAs with clients to ensure privacy, but she has worked with various NFL players, including three Super Bowl winners. Moreover, her customized nutrition plans have helped three NBA hall of fame inductees extend their careers. Similarly, she has also worked with a two-time heavyweight boxing champion, an Emmy winner, and an Academy Award winner.
Although her latest venture, Customized Concierge Nutrition, caters to the nutritional needs of professional athletes, it also aims to extend nutrition and fitness knowledge outside of professional athletes to the corporate world. The business caters to individuals who understand that time is money and health is wealth. Talking about her venture, Ann shared, “Customized Concierge Nutrition is a white glove, all-inclusive service that handles all your health and nutrition needs, freeing up time and allowing you to do what you do best. Business executives and leaders don’t have time to prep meals and track their macronutrient intake. That’s where we step in and handle it for them.”
The company’s process begins with a complete medical assessment. Then, according to the medical findings, a team of dieticians, nutritionists, hormone therapists, and functional nutrition specialists collaborate to create a customized nutrition plan for clients. The company also hires a chef or meal prep company to ensure high-quality and nutritious meals are delivered to the client’s home or office. Clients also have round-the-clock access to their own personal nutritionist, who will answer all their queries. Thus, it’s safe to say that Ann Claiborne isn’t only shaking up the industry. She’s redefining it.
