Logo design is more than just making something look good and pretty. Your brand logo is an important part of your brand and identity design system, and good logo design services should represent your brand’s values and tell your customers what your brand is about.
A business’s logo is an important part of its brand identity, but do you know the dos and don’ts of making a logo? Let’s discuss it!
Table of Contents
Do
Research Your Audience
Before you even start to think about a design, you should spend some time learning about your audience. Different ages and genders will be more interested in different logos. For example, if your business serves mostly older people, a simple, big logo is more likely to work than one with a lot of small details.
Sketch
Exploration is an important part of any creative process. Get rid of any doubts, and don’t worry about coming up with the perfect answer right away; just sketch. Try different things out and have fun with them. Fill a few pages with your ideas and don’t delete or get rid of anything. You never know what you might come back to.
Keep It Unique
By doing a competitor analysis, you can find out how similar businesses present themselves. But don’t get the idea that you can copy their designs. Instead, come up with a short description of what you want your brand to stand for and make it your own. Also, you shouldn’t use words like “global” and “solutions” in the name of your brand. These words have been used so much that they no longer mean anything.
Don’t
Don’t Go With the Flow.
It’s always a good idea to make sure your brand is up-to-date, but when it comes to designing your logo, we suggest keeping it simple and personal instead of trendy since following a design trend could make your brand look old.
Don’t Use Someone Else’s Logo.
Your logo should be unique to you. This means that it shouldn’t be based on a competitor’s website but on how creative it is. Its fine to get ideas from other people in your field, and you should do some research on your competitors as part of building your brand.
Too Many Specifics
If your logo has too many details, it looks busy and hard to understand at first glance. This makes your customer’s first impression of your brand a bad one. Make your logo as easy to understand as you can. Apple, Microsoft, and Nike come to mind.
Overall,
There is no one right way to design a logo, but these five tips should help you get started now that logo design services online are also in demand. Keep these in mind when you’re making your logos, and you’ll be sure to come up with something unique and easy to remember. Tips like picking the right colors and making a unique design will help you make a logo that stands out from the rest.
