Best Cold Email Automation Tools – Pros, Cons and Pricing

Expanding your business through cold emailing is a powerful strategy, but the manual execution can be both time-consuming and tiresome. Fortunately, the use of cold email automation tools can revolutionize this process, making it not only more efficient but also remarkably effective.

In this blog post, we will delve into a selection of the finest cold email automation tools available. We’ll explore their features, advantages, drawbacks, and pricing structures. Furthermore, we’ll provide expert guidance on selecting the most suitable tool for your specific needs and optimizing your cold emailing endeavors.

This guide is tailored to benefit small business owners, marketers, and salespeople on the hunt for the perfect solution to meet their cold emailing requirements.

Key Features to Consider Before Choosing Cold Email Automation Tools

1. Personalization: Incorporating recipient-specific information like name, company, and relevant details significantly boosts email engagement.

2. Email Tracking: Gaining insights into campaign effectiveness through metrics like open rates and click-through rates is crucial.

3. Pre-written Templates: Time-saving and ensures a professional touch to your emails.

4. A/B Testing: Allows experimentation with different subject lines to fine-tune campaigns.

5. Deliverability Reputation: Ensures seamless handling of large email volumes while avoiding spam filters.

6. Support and Training: Access to documentation, tutorials, and training options for maximum tool utilization.

Top 10 Cold Email Automation Tools

SafeMailer

SafeMailer is an economical option for businesses looking to engage in cold email marketing. While it may lack some advanced features, it offers essential functionalities for expanding customer bases.

Pros of SafeMailer:

1. Email tracking with recipient engagement data
2. Easy personalization with dynamic content
3. A/B testing for optimized campaigns
4. Efficient scheduling across time zones
5. Enhanced deliverability by avoiding spam filters

Cons of SafeMailer:

1. May lack some advanced features
2. No email cleaner option.

Rating: 4.8/5 (based on customer survey)

Pricing: Free plan available; Paid plan starting at $15

Website: https://safemailer.app/

Woodpecker

Woodpecker.co streamlines email communication and follow-up procedures for businesses. It offers customized email templates, automated reminders, and real-time analytics.

Pros of Woodpecker:

1. Automated email sequences and integrations with platforms like Salesforce
2. Personalization and automatic follow-up reminders
3. Campaign scheduling for convenience

Cons of Woodpecker:

1. Limited capabilities in the free trial
2. Comparatively higher pricing

Rating: 4.4/5 (as per G2)

Pricing: Paid plans starting from $49

Website: https://woodpecker.co/

Yesware

Yesware is a productivity tool designed for sales teams, offering features like email tracking, scheduling meetings, and real-time analytics. It’s compatible with popular email platforms like Outlook and Gmail.

Pros of Yesware:

1. Availability on mobile devices and integration with CRM platforms
2. Calendar integration and pre-written email templates

Cons of Yesware:

1. Potentially high costs for small or startup companies
2. Some users may find the interface complex

Rating: 4.3/5 (as per Capterra)

Pricing: Premium plan starting from $35 seat/month

Website: https://www.yesware.com/

SalesHandy

SalesHandy enhances sales productivity with features like email tracking, scheduling, templates, and team collaboration. It also provides analytics and reporting tools for tracking progress.

Pros of SalesHandy:

1. Performance tracking with open, click-through, and reply rates
2. Customized emails to multiple recipients
3. Built-in verification tool for accurate email addresses

Cons of SalesHandy:

1. Extra fee for email list verification
2. Subscription-based model may be costly for some businesses

Rating: 4.4/5 (as per G2)

Pricing: Basic outreach plan starting from $27/month

Website: https://www.saleshandy.com/

Mailshake

Mailshake optimizes marketing and sales strategies with features like AI-powered email templates and integration with sales and CRM tools through Zapier.

Pros of Mailshake:

1. AI-powered tool for email template creation
2. Integration with various sales and CRM tools
3. Personalization using merge tags

Cons of Mailshake:

1. Daily cap on emails sent
2. Some emails may be flagged as spam in bulk campaigns
3. Relatively higher pricing

Rating: 4.7/5 (as per G2)

Pricing: Basic plan starting from $58 user/month

Website: https://mailshake.com/

GMass

GMass is a powerful email automation software integrated with Gmail, allowing for personalized bulk emails, tracking, and campaign analysis.

Pros of GMass:

User-friendly interface integrated with Gmail

Personalization using merge tags and efficient list management

Cons of GMass:

Designed exclusively for Gmail

Automation capabilities may be limited compared to other tools

Rating: 4.7/5 (as per G2)

Pricing: Basic plan starting from $20/month

Website: https://www.gmass.co/

Overloop

Overloop caters to sales and business development professionals with features like email tracking, campaign analysis, and list management.

Pros of Overloop:

1. Compatible with both Gmail and Outlook
2. Chrome extension for LinkedIn prospecting
3. Detailed analytics for email campaigns

Cons of Overloop:

1. Creating drip emails can be challenging
2. Pricing is higher compared to other tools

Rating: 4.3/5 (as per G2)

Pricing: Single plan at $99 user/month

Website: https://overloop.com/

MailRush

MailRush.io offers email automation features like autoresponders, drip campaigns, and trigger-based emails for efficient campaign management.

Pros of MailRush:

24/7 live chat support for queries

Simple and user-friendly drag-and-drop email template builder

Cons of MailRush:

1. Customer support available only via email
2. No free plan offered

Rating: 4.2/5 (as per G2)

Pricing: Basic plan starting from $19/month

Website: https://mailrush.io/

Snov.io

Snov.io is a comprehensive email outreach and lead generation tool that aids in finding and validating email addresses, automating campaigns, and tracking performance.

Pros of Snov.io:

1. Discover and validate email addresses efficiently
2. User-friendly interface for easy campaign scheduling
3. Detailed email analytics for performance tracking

Cons of Snov.io:

1. Deliverability can be affected by email quality
2. Limits on the number of emails in the basic plan

Rating: 4.3/5 (as per G2)

Pricing: Starter plan at $30 user/month

Website: https://snov.io/

Lemlist

Lemlist empowers sales teams and marketers with personalized email campaigns, incorporating features like personalized images and videos, automated follow-ups, and detailed analytics.

Pros of Lemlist:

1. Integration of personalized images and videos
2. Automated follow-up sequences
3. User-friendly interface with detailed reporting

Cons of Lemlist:

1. No free plan available
2. Configuration of drip email campaigns may be complex

Rating: 4.4/5 (as per G2)

Pricing: Basic plan starting from $59 user/month

Website: https://www.lemlist.com/

Conclusion

Selecting the right cold email automation tool is crucial for success in your marketing endeavors. SafeMailer App stands out as an excellent choice, combining an intuitive interface with cost-effectiveness. With a free plan available, it offers a practical solution for businesses of all sizes.