For small businesses, landing pages are a critical tool for driving online growth and revenue. Landing pages are a cost-effective way to generate great results as they’re made by keeping your business goals in mind & they don’t distract the visitors to take random actions that are irrelevant to your business.
You can make landing pages easily with the help of a landing page builder. A good landing page builder enables small businesses to generate more sales & revenue by creating converting landing pages, measuring their marketing metrics, and tracking their ROI. By analysing various metrics like conversion rates, customer acquisition cost, click-through rates, etc., you can optimize your landing pages, achieve maximum results, and update your overall marketing strategies. All these benefits make a landing page builder very important in your business strategy.
Hence, today I will be sharing a deeply researched list of the 6 best landing page builders which are amazingly valuable for small businesses & mid-level businesses
But before that, let’s understand what is it that you need to see while purchasing a landing page builder for your business.
What to look for in the perfect landing page builder?
Here are some of the most crucial factors that are important while choosing a good landing page builder for your business:
- Number of templates & design elements
- User-friendly interface and mobile responsiveness
- Customization and optimization capabilities
- Integration with other tools
- Analytics and Reporting
- Security and privacy features
- Customer support, training, and resources
- Cost-Effectiveness
We will rate all the landing page builders as per these criteria, one by one, so let’s begin.
6 best landing page builders for small businesses
- FlexiFunnels
On top of the list comes FlexiFunnels, which was founded by Mr. Saurabh Bhatnagar in July 2020. Since then, FlexiFunnels has been rising rapidly and has become one of the most trusted and used landing page builders in India. It has the best features at the most affordable pricing, and thus it is at the top of this list of six landing page builders. Let’s see what it offers to the users.
Templates and design elements
FlexiFunnels has a wide range of 400+ templates for not just a sales page but every part of the sales funnel, from checkouts and lead magnets to payments and even upsell, downsell, and cross-sell pages. All these templates are deeply researched & designed by experts in the industry.
User-friendly interface and mobile responsiveness
FlexiFunnels has a highly user-friendly interface. During their testing period, they gave FlexiFunnels to a 6th grader, and she was able to create a landing page easily. Every feature is very easy to understand and work with. All the landing pages built on FlexiFunnels automatically adjust to various screens, whether they be phones, laptops, or tablets, and to both the operating systems Android and iOS.
Customization and optimization capabilities
FlexiFunnels is very easy to customize. From texts to designs to pictures, everything can be easily customized. As per the results of your AB testing, you can also optimize your landing pages in FlexiFunnels very easily and smoothly and boost your sales to the next level. You can even go for automation to make work easier and save time.
Integration with other tools
FlexiFunnels has integration features for a wide range of tools and software.You can integrate various email marketing platforms, webinar tools, payment platforms, and even CRM software for easy and comfortable management, everything has been covered for you, and you pay no fees to FlexiFunnels for using all of these. They just get 1% commission from transactions, which means if you don’t earn, you don’t pay.
Analytics and reporting
Marketing is the war of data; the one who has more generates more results. And thus, for analytics and reporting, FlexiFunnels gives you very detailed and easy-to-understand dashboards where you can see all your metrics regarding visitors, bounce rate, clicks, and conversions, compare the data, and build very effective reports & take important business decisions.
Security and privacy features
Piracy issues have been one of the biggest challenges that any entrepreneur faces during the journey. With FlexiFunnels, you get OTT safety features, like no screen recording during courses, SSL encryptions, DDOS protected pages, firewall protections, double-click disable inside the dashboard, and much more. All these feature ensure safety for your business assets.
Customer support, training, and resources
FlexiFunnels gives you 7 days a week of live chat customer support. They’re available from Monday to Saturday from 9 a.m. to 10 p.m. and on Sunday from 9 a.m. to 6 p.m. Along with these, they also have a ticketing system, a detailed knowledge base, training, complimentary 1-on-1 onboarding calls, a helpful Facebook community, and even bi-weekly live FlexiFunnels Q&A sessions.
Cost-effectiveness
When we are talking about small businesses and mid-level businesses, the cost is one of the biggest factors that must be taken care of. And apart from the features that FlexiFunnels offers, it is also the most affordable landing page builder with so many features in the whole international market. $397/year and a $697/year package.
There are many more features that they are offering. To know about their features and pricing in detail, visit: FlexiFunnels
- ClickFunnels
ClickFunnels is also a great tool for small businesses. Founded by Russell Brunson and Todd Dickerson in 2014. It has very good features that make your work of building landing pages, automation, and funnels easier and faster.
Templates and Design Elements
ClickFunnels gives you a very good range of 100+ templates that you can use to build powerful & converting funnels. The templates are easy to build and have been tested to work. Just like FlexiFunnels, even ClickFunnels gives you page templates for every part of the sales funnel, from lead generation pages to payment pages to upsell, and downsell, and cross-sell pages. All these pages are tailored to different niches and industries.
User-friendly interface and mobile responsiveness
ClickFunnels has a very user-friendly interface and works very nicely on all devices, from phones to laptops to tablets. It supports both Android and iOS software and is very smooth to work with.
Customization and optimization capabilities
ClickFunnels has good customization and optimization capabilities. it is very good for small businesses who are looking forward to delight their prospects with stunning designs. Every single optimization gives you a lot of possibilities to take your sales to great levels.
Integration with other tools
ClickFunnels offers a very wide range of tools and software to integrate with that make management and operations very smooth and easy. From email marketing to CRM to payments to webinars, you can do it all. And all these integrations are free. One amazing thing to notice is that it also offers integrations to other landing page builders like Kajabi and GetResponse.
Analytics and Reporting
ClickFunnels has very detailed dashboards and reports that can help you analyze your data easily and effectively. Though, you can use them in the high end plans only. Certain aspects of analysis yet require you to install some 3rd party plugins for advanced analytics, as per some users.
Security and privacy features
When it comes to security features like SSL encryptions, firewall protections, 2-factor authentication, and more, all of it is offered by ClickFunnels. They also take care of legal privacy laws such as GDPR and CCPA. While its security and privacy features are great, they don’t go to the extent of FlexiFunnels, like right-click disable and screen blackout to prevent screen recording.
Customer support, training, and resources
ClickFunnels has very extensive customer support. You get a knowledge base, community forums, email support, live chat, and phone support. The support is available from Monday to Friday, from 9 a.m. to 5 p.m. EST. So if you’re in some other country(like India), you can take support in the evening & night.
Cost-Effectiveness
ClickFunnels is a bit costly if we compare it to other landing page builders but it provides good features which makes the cost justified. It offers a 14-day free trial and has 3 packages. The ClickFunnels Basic package costs $147/ month. The ClickFunnels Pro Package is for $197/month, and the Funnel Hacker package for $297/month.
Visit: ClickFunnels
- Unbounce
Unbounce is also a very nice tool to help you build a powerful landing page. Rick Perreault founded it in 2009 after growing tired of waiting for coders to build landing pages. And with its amazing features, it has made it to the 3rd position on this list.
Templates and Design Elements
Unbounce gives you 100+ landing page templates that could make your work easier and faster. It offers you various kinds of landing pages that you can use throughout the sales funnel.
User-friendly interface and mobile responsiveness
Unbounce is a very user-friendly tool as it is very easy to interact with, and Unbounce also offers a mobile-responsive design feature that allows users to preview their landing pages on different screen sizes to ensure that their pages look great on all devices. So, whether you are using an iOS or Android device, you can use Unbounce to create and manage your landing pages.
Customization and optimization capabilities
Unbounce is very customizable but limited in comparison to ClickFunnels and FlexiFunnels. The uniqueness of Unbounce is its conversion-focused design & dynamic text replacement which updates the text dynamically as per the user’s data. The optimization capabilities of Unbounce are also good, and a lot of sections can be tested and optimized to make things more personal and converting.
Integration with other tools
Just like others, even Unbounce offers integration features that are very helpful for small businesses. You can integrate your favorite tools with Unbounce easily.
Analytics and Reporting
Unbounce gives tough competition to all the other landing page builders by offering detailed analytics and reporting features, including a lot of metrics regarding the customer behavior on the pages, along with the funnel, emails, and sales metrics. These features provide businesses with valuable insights into their online performance and help them make data-driven decisions for better performance.
Security and privacy feature
Unbounce security is very good with SSL encryptions, GDPR compliance, two-factor authentication, data recovery, user permission, and more advanced security and privacy features. Though it does not offer piracy protection for courses, it is very safe in all other aspects.
Customer support, training, and resources
Unbounce has a very strong training and support base with its Unbounce academy, webinars, live workshops, and certification courses. It also provides excellent customer support through email and live chat support 1 am-8 pm PST on weekdays & 9 am to 9 pm PST on weekends.
Cost-Effectiveness
Unbounce has 4 packages. The launch package is $99/month. The Optimize package is priced at $145/month, the Accelerate package is 240/month, and finally the concierge package at $ 625/month. The more features you wish for the more you will have to pay.
The only place where Unbounce lacks is that it limits the users based on their number of conversions. For example, in the $145/month plan, you are restricted to 1000 conversions only. This means after you complete 1000 conversions (eg signups, sales, etc), you will be auto-upgraded to the higher tier plan.
- Kartra
Kartra is a product of Genesis Digital and was launched in 2013. Kartra also has very promising features as a landing page builder that has made the work of its various users easier and hassle-free. And thus, it has made it to the 4th position on this list.
Templates and Design Elements
Kartra offers its users 100+ prebuilt, well-optimized landing pages to make sure that the landing page creation process is very smooth for its users. It has also added many design elements to help its users easily create a landing page as per their brand and target market.
User-friendly interface and mobile responsiveness
Its drag-and-drop editor allows users to create and customize pages quickly and easily, and its mobile-responsive design makes sure that pages are optimized for viewing on different screen sizes and operating systems.
Customization and optimization capabilities
Kartra offers extensive customization and optimization capabilities, allowing businesses to create pages and funnels that match the needs of their brands and make their customers’ navigation easier and smoother. Users can customize page elements, such as text, images, and videos, as well as the design and layout. Kartra offers built-in optimization features that help businesses figure out the right elements and make changes accordingly.
Integration with other tools
Kartra offers a variety of integration options, including payment gateways, email marketing platforms, CRMs, and more. However, there are some limitations to the integration capabilities, as Kartra is primarily designed as an all-in-one platform. Some users may find that they require more flexibility in their integrations, which may require additional tools or custom development.
Analytics and Reporting
Kartra offers detailed analytics and reporting features, including website analytics, funnels, emails, and sales metrics. These features provide businesses with valuable insights into their online performance and help them make data-driven decisions for better performance.
Security and Privacy Features
Kartra offers a lot of security and privacy features, including SSL encryption, two-factor authentication, and regular backups. Kartra complies with various data protection regulations, like GDPR and CCPA.
Customer support, training, and resources
Kartra offers extensive customer support, including live chat, and training through Kartranaut (Kartra Tutorials). They also offer regular training webinars and resources for users to learn how to use the platform effectively.
Cost-Effectiveness
Kartra offers four pricing plans, starting with the starter plan at $99/ month and then further plans of $199/ month, $299/ month, and $499/ month. Access to many features like Kartra agency & funnel Simulator will only be available to you if you take the costlier plans.
5. Kajabi
Kajabi was founded by Kenny Rueter in 2010 and has gained a good reputation among people. Its features are very good and have satisfied many marketers and entrepreneurs, making it rank 5th on this list.
Templates and Design Elements
Kajabi provides over 200 customizable landing page templates to help users get started quickly and easily. There are many conversion-focused design elements to help you build a converting landing page for various phases of sales funnels that make it very easy for new small businessmen who have small teams and can’t afford designers and coders.
User-friendly interface and mobile responsiveness
Kajabi offers its users a very friendly interface that is easy to navigate and interact with. It is smooth, easy to understand, and very systemized. It is also highly mobile responsive for both Android and iOS software.
Customization and optimization capabilities
Kajabi offers customization features like templates and design options, but users may find limitations in terms of customization and layout options. Kajabi also offers A/B testing and analytics for tracking and optimizing the landing pages to make them more effective.
Integration with other tools
Kajabi integrates with a range of marketing and sales tools, but there are some limitations. Some users have reported issues with integrations, such as data not syncing correctly between Kajabi and other tools. And for Payment integrations, you have only 2 options stripe and PayPal.
Analytics and Reporting
Just like all others, even Kajabi offers detailed analytics and reporting features, including website analytics, funnels, email metrics like bounce rate and open rate, and even sales metrics like conversion rate and more. With these metrics, it is very easy and smooth to make optimizations, as you have the right reports to boost your conversion.
Security and privacy features
In terms of safety and security, Kajabi is not behind other platforms at all. From SSL encryption, two-factor authentication, and regular backups to data protection regulations like GDPR and CCPA, Kajabi covers everything else that other landing page builders are offering. While it does offer nice features for course creators, like the course bundle feature, even this does not give piracy protection for courses.
Customer support, training, and resources
Kajabi offers a very well structured and helpful 24/7 customer support, has a vibrant community of many expert coaches and has a huge resource of learning in Kajabi University that make sure that your journey to success never stops.
Cost-Effectiveness
The Basic package costs around $149 per month. The Growth package costs $199 per month, and the Pro package costs $399 per month. And all features are divided according to the package selected, so that makes it a bit costly for small businesses if we compare it to other landing page builders on the list.
- GetResponse
Get Response, founded in 1997 by Simon Grabowski, is maybe the last on the list, but it is a very powerful marketing tool that has stayed on the market for 20+ years and has a good reach. The reason for putting it at the end of the list is that it is primarily an email marketing tool, but it also provides powerful landing page-building features.
Templates and Design Elements
GetResponse offers over 100 pre-designed templates for creating landing pages, webinars, and email marketing campaigns. These templates are fully customizable, with drag-and-drop editing features, so users can easily change colors, fonts, and images to match their brand and messaging. Along with all these, GetResponse also offers design tools, like image editors and stock photos, to take care of everything.
User-friendly interface and mobile responsiveness
GetResponse is generally user-friendly, with an intuitive drag-and-drop editor that makes it easy to create marketing materials. The platform is also mobile-responsive, meaning that campaigns can be optimized for viewing on mobile devices. And like all these builders, even GetResponse supports both Android and iOS systems.
Customization and optimization capabilities
The drag-and-drop editor, A/B testing, personalization, landing page optimization, and segmentation are all customization options that help users create effective marketing campaigns. These tools allow users to customize and optimize their campaigns without needing any experience in coding or designing.
Integration with other tools
GetResponse offers integration with a lot of third-party platforms, including e-commerce platforms, social media channels, and CRM software as well. Popular integrations include Shopify, WooCommerce, Facebook, and Salesforce.
Analytics and Reporting
GetResponse offers a range of analytics and reporting features to help users track and measure the performance of their campaigns. These include email open and click-through rates, conversion rates, website traffic, and revenue tracking.
Security and privacy features
GetResponse takes security and privacy seriously and offers features such as two-factor authentication, encryption, and regular backups to protect user data. And like all others, GetResponse is also compliant with GDPR regulations and has implemented measures such as data processing agreements and privacy shields to ensure user data is protected at all costs.
Customer support, training, and resources
GetResponse offers 24/7 customer support through email, phone, and live chat, as well as a comprehensive knowledge base and community forum. They also offer free online courses, webinars, and guides that teach users how to use their platform effectively. However, the plan you choose will determine how good your support will be.
Cost-Effectiveness
GetResponse offers four pricing plans. The Free, The Email marketing plan costs $19/month and includes basic email marketing features, while the Marketing Automation plan costs $59/month and includes additional features such as automation workflows and webinars. And the E-commerce Marketing plan is $119/ month and includes advanced automation features, especially for E-commerce businesses.
The biggest reason for keeping GetResponse in this list is that it is a great fit if you want to leverage its email autoresponder capabilities along with the landing page builder. But if you want to go advanced into landing pages & make them conversion optimized, you might want to choose other landing page builders on this list/
An overview of the comparisons
After having compared all the features, from design and ease of usage to safety and benefits, of all these 6 landing page builders, it is clearly visible that each of them has certain strengths. However, we have still summarized all the details for you in the table above so that you can take an informed call for your business.
Conclusion
Gone are the days when your business had to totally depend on the website or old-school marketing tactics. If you want to leverage your business in this decade, you need highly optimized landing pages that convert visitors into leads & sales.
After reviewing all the landing page builders & the research, we found FlexiFunnels to be a cost-effective choice. It’s pretty nice in terms of features & it provides advanced security as well. Although, we still encourage you to do your own research & pick the best landing page builder for your business.
