It isn’t easy to create a push notification that is helpful, interesting, and enhances user experience. You may differentiate yourself from the competition by making your material compelling and engaging enough to compel users to take action. Those are all within 150 characters.
Additionally, most users find push notifications irritating, which is why they frequently ignore them.
How do you develop the ideal message that will not be disregarded? Here are some suggestions to assist you, or you can take assistance from the best push notifications marketing platform.
Table of Contents
Advantages of Push Notification in Marketing
Push alerts are brief, to begin with. They draw interest. They’re an excellent technique to reach clients who aren’t using your app or website. They effectively portray immediacies, such as those in breaking news or flash sales. Customers pay attention to them, mainly if they are personalised. Additionally, the push is available on mobile, wearables, and the web.
The Disadvantage:
It’s likely that about half of your users have push notifications switched off. As has already been said, push messages could seem intrusive and may be somewhat restrictive depending on the message you want to deliver.
How to Write Appealing Push Notifications?
You probably write push notifications frequently if sending them is a part of your job. A creative mind can become a confusing maelstrom of words, concepts, and metaphors, especially when working on something repeatedly. How can we keep it current, then?
Consider comparing your work to this list of creative-copy best practices if you find yourself mired in the muck of stale, worn-in push copy.
1. Start With the Purpose
Remember that each notice ought to have a specific goal before you begin writing. Your journey will start here. What action do you want users to take? What is the purpose of this message? What kind of outcome are you anticipating?
Sending players a push notification is typically done to entice them back into action. There are nuances to it, though. After they haven’t played for a day or more, you might try to get users back. However, you may also utilise notifications to inform consumers of new information (such as an update or piece of content), solicit feedback, or keep them interested.
2. Be Honest
Customers need honesty from brands above all else. People have a critical attitude toward how transparent big businesses are. If consumers believe a brand has hidden information about its products or business methods, they are ready and eager to stop using that brand. Push notification marketing may be an excellent opportunity to demonstrate to your readers that you understand their needs and to proudly state whether your service or product satisfies their needs.
3. Be Helpful
You are a part of your users’ lives for one main reason: to assist them in achieving a goal. You somehow assist your customers in improving the quality or effectiveness of their lives. Whatever your brand’s origin story, you’ve reached their device because you’ve promised to improve one part of their life or make it simpler, prettier, or more enjoyable. Know the focus of your service, and to the greatest extent possible, address it in your push notification marketing.
4. Make Notifications Actionable
Clearly stating what you want people to do in a push notification is among the most crucial things you can do.
Even if you write a fantastic and original notification, nothing will happen if you don’t include a call to action. However, see it more as an invitation than telling others what to do. Additionally, before writing your CTA, you must have a clear objective. What are you hoping users will do?
The CTA shouldn’t be unduly difficult, either. The idea is to prompt your user to take action quickly. It must be useful, actionable, and consistent.
5. Get Personal
As you are aware, there is a low likelihood of people being engaged if you send the same generic message to all users.
Therefore, when crafting your message, consider why this individual could be interested in it.
Remember that a push notification should be customised in every way as well. The copy, frequency, delivery window, content category, etc., should be personalised through the best push notifications marketing platform. Segment the users based on their activity and progress, responsiveness to notifications, and the content they enjoy. In other words, your push notification campaign should heavily consider user behavior.
6. Write in a Conversational Tone
Keep your notification conversational and welcoming; users will respond to it better. A conversational tone humanises your message and prevents it from sounding cold or impersonal. Your users will like it if you appear to be conversing with them in real time.
Make it clear and straightforward to read. A bold or overly edgy approach could irritate or even turn away users.
7. Make It Precise
Push notifications don’t offer much space because they appear on the user’s notification screens. Additionally, studies demonstrate that notifications with 20 to 90 characters produce the highest outcomes.
These are the key justifications for keeping your writing brief and to the point.
Although it may seem straightforward, this is a difficult task, and it requires practice to include all the necessary details and persuade users to take the intended action in such a small message.
Wrapping Up
As we’ve seen, you can employ various copywriting strategies to produce compelling push notifications marketing strategies that prompt consumers to take the necessary action.
However, being inventive and making sure to put all of your ideas to the test are more crucial. Don’t give up if one copy doesn’t work; test 10 more until you find the one that works.
