BYJU’S, an educational technology business, said on Thursday that it has been appointed an official sponsor of the FIFA World Cup Qatar 2022. BYJU’S is now the first Indian firm to be associated with the World Cup. The agreement’s financial terms were not disclosed.
BYJU’S will use its rights to the FIFA World Cup 2022 marks, insignia, and assets to undertake unique campaigns to interact with football fans throughout the world, according to a statement from the firm.
As part of a complex engagement plan, it will also develop compelling and innovative material with instructional themes.
The Bengaluru-based company, which provides online education to students of all ages and supports the Indian cricket team, claimed this was its first big entry into soccer. With over 150 million students worldwide, BYJU’S serves to a vast student population with different options from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses.
“FIFA is committed to using football’s capacity to effect positive social change. We’re thrilled to be working with a brand like Byju’s, which is also committed to engaging communities and inspiring young people throughout the world “FIFA’s chief commercial officer stated.
“We are excited to be sponsoring the FIFA World Cup, the biggest single-sport event in the world,” said Byju’s co-founder and CEO Byju Raveendran.
“Sport is an important element of life that brings people from all over the world together. Through this relationship, we at Byju’s aspire to promote a passion of learning in every child’s life, just as football has done for billions “he stated
The arrangement comes after FIFA announced on Tuesday that it had reached an agreement with Singapore-based Crypto.com to sponsor the World Cup, which will take place from November 21 to December 18.
