BYJU’s – India’s First Official Sponsor for FIFA WORLD CUP 2022


BYJU’s – India’s First Official Sponsor for FIFA WORLD CUP 2022
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EdTech Giant Byju’s has been blazoned as an sanctioned sponsor of the FIFA World Cup Qatar 2022. Byju’s had influence its rights to the FIFA World Cup 2022 marks, hallmark, and means to run unique elevations to connect with passionate football fans around the world. It’ll also produce engaging & creative content with educational dispatches as part of a multifaceted activation plan.

Byju’s is an educational technology company innovated in Bengaluru in 2011 by Byju Raveendran and Divya Gokulnath. One of India’s highest- valued startups, it has made a series of accessions on the reverse of several huge backing rounds since the launch of 2020.

“BYJU’s tagline is” Fall in love with literacy”. Byju’s got its name from its creator’s first name.

BYJU Raveendran – Growth in Career

He’s India’s youthful billionaire with a net worth of$3.05 billion as per Forbes list of India’s 100 Richest People (2020). BYJU’s The Learning App was launched in 2015 and is presently noted as the most precious beginning from India with a valuation of$ 22 bn.

Byju Raveendran, Byju’s creator, and CEO, said the company is agitated to be financing the FIFA World Cup Qatar 2022, the biggest single- sport event in the world.

“It’s a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport,” said Raveendran. “Sport is a big part of life and, we at Byju’s opportunity to inspire the love of literacy in every child’s life through this cooperation.”


Byju's sponsor of the FIFA World Cup 2022
Byju’s sponsor of the FIFA World Cup 2022

IMPACT OF BYJU’s in Educational Sector

Byju’s has been a leader in tech- driven, personalized and engaging educational content and products. Within a decade of its launch, the company has expanded encyclopedically – from K-12 and competitive examination preparation to early literacy and rendering to professional up skilling courses from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.

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 With commercial headquarters in Bengaluru, India, and services in 21 countries, Byju’s products are present in over 120 countries. They aim to instil curiosity in literacy, produce tone-learners, and aid in better literacy issues. Byju’s is changing the way scholars learn and preceptors educate through the unique mix of digital and physical literacy along with slice- edge inventions in learning happenings

Byju’s has been named as the sanctioned guarantor of the FIFA World Cup 2022, the company publicized on Thursday. Byju’s has formerly empowered3.4 million scholars from underserved communities with digital literacy in India and aims to reach 10 million scholars in its home country by 2025.

BYJU’s- Competitors

As said by Byju Raveendran, the creator of BYJU’s, converting the scholars to paid subscribers after the free trial ends is a major challenge for BYJU’s. The company is also working towards expanding to other English- speaking countries, and chancing suitable mates to help with this expansion is the alternate challenge.

People are fleetly moving towards digitization and taking up e-learning because of this revolution, by this BYJU’s is facing major challengers

  • UpGrad
  • Vedantu
  • ClassPlus
  • Unacademy
  • Simplilearn
  • Toppr

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Deepika Khare

Deepika Khare is a Digital marketing expert. She is having a 10+ years of experience in versatile industry. She deeply understands the content and marketing strategy in order to enhance the quality.