For profitable tea distributorship, tea companies based out of Siliguri are the best options. This is because the city is one of the major tea hubs in India. Compared to other tea hubs in the country, such as Kolkata and Gujarat, Siliguri has a location advantage. It is surrounded by tea gardens in the north and south, Darjeeling, and Dooars.
To partner with the right tea company in Siliguri, you can take several ideas from the points listed below.
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Choose a Tea Brand that Represents the Region’s Tea
One of the fundamental ways to ensure that you partner with a leading Siliguri tea company is to choose a tea brand that represents the Siliguri region’s tea. For example, Naturolled is a fast growing tea company in Siliguri that represents the best of Dooars Tea.
Naturally has been making waves in the tea market with the purest Dooars Tea packaged as attractive SKUs. The brand also caters to distributors, sub-distributors, wholesalers, dealers, super stockists, and C and F agents.
Understand the Siliguri Tea Company’s Distribution Structure and Pricing
Although some of the leading Siliguri tea companies, such as Naturolled, offer attractive distributorship programs, it is important for you to understand it properly in terms of its structure as well as pricing. When scheduling meetings with the company over phone and video calls, make sure you request for the distributorship proposal.
You can also request for other collaterals that help you understand the company’s distribution structure as to how they expand their distribution network. It is equally important to understand the distributorship pricing for all the SKUs that the company has.
Prioritize Free Transportation of Bulk Tea Orders
Regardless of the type of tea company in Siliguri that you plan to partner with, it is important that you prioritize free transportation of the bulk tea orders you plan on placing. With the free transportation benefit, you can avoid spending extra on logistics. This, in turn, will help you ensure that you do not dilute your profit margin.
Also, with free transportation from the tea company’s side, you do not have to go through the complication of having bulk tea orders delivered to you without fail. You can also avoid the complexities to dealing with the GST and other additional invoicing linked to the transportation charges.
Showcase Your Distribution Potential
The better your distribution potential, the higher your chances of partnering with a leading tea company in Siliguri. Therefore, it is best to showcase your distributor portfolio that details your contribution to building other brands’ distribution networks.
Showcasing how you have helped other brands in the past works great in entrusting the tea brand with your distribution potential. You can also highlight some of your specific distribution strategies that have worked in favour of the brands you have worked with.
Discuss the Scope of Marketing Support
It is crucial to have clarity on the type of marketing support that the Siliguri-based tea brand will offer to you. Also, the type of marketing support you are likely to get may depend on the local market you want to operate in.
Discuss the scope of marketing with the tea brand and settle for options that best suit your local market needs. Apart from marketing agent support from the company, digital support (through social media ad campaigns) also work great in improving the tea products’ local market reach.
Check the Digital Presence of the Brand
In today’s digital era, it is important for the Siliguri-based tea brand you work with to have a strong digital presence. Check the brand’s website and social media accounts to learn about their digital marketing activities.
The stronger their digital marketing campaigns, the better support you will get in terms of brand reach and recall. You can also showcase the tea brand’s digital marketing campaigns to your wholesale and retail customers/business partners.
Learn About the Growth Vision of the Tea Company
Vision may seem trivial, but it is equally important as other parameters when it comes to choosing and partnering with the right tea company. Any business grows without going off-track where there is a vision and a strategy to achieve it.
As a dedicated business partner, you can also elevate the tea brand’s values and mission to add more allure to the overall branding. This not just elevates the tea company’s branding but also helps you add more charm to the local markets you serve.
Build a Long-Term Relationship With the Brand
The key to any distributorship success lies in building a strong long-term relationship with the brand. The stronger your rapport with the brand, the higher your chances of accessing more opportunities and scaling your tea distributorship business.
Maintaining a long-term relationship with the Siliguri tea brand you choose to work with also helps build solid trust for your B2B customers, including sub-distributors, wholesalers, dealers, retailers, and more.
