Taking into account that the CPC of ads (Facebook and google) grows at an average rate of 27% per year according to Iprospect, the creation of content is key in any digital marketing strategy. Do you know of any brand that increases its marketing budget in numbers like the one mentioned? Clearly, there are very, very few that can do it.
Given the above scenario, what alternatives do e-commerce platforms have, brands that depend on advertising to keep moving their cash? There is only one possible scenario, and that is content creation. Keep in mind that there is a big difference between making content without a strategy and making it with a strategy.
In addition to the above, generations are changing, and we see more and more people searching their cell phones for information about something they need or want to know. This is where content creation in digital marketing comes to play a key role.
We had gone from the time when information and audiences were a monopoly of the large communication groups to spaces where any brand can make videos or images, share them, and have significant masses of people who see and follow them daily.
Let’s start by helping you with important definitions. For this, I recommend you enter the link where we will explain what content marketing is. This concept is essential for you to understand the importance of content creation in the current digital context.
These are the four reasons why you should start with the creation of content for your website:
Table of Contents
1. We are more elusive to advertising and traditional marketing.
New technologies have allowed us to watch television without seeing commercials, listen to music without listening to commercials, and update ourselves on the news through social networks.
How many commercials do you remember seeing in the last week?
Do you remember an article or video from someone you know shared on Facebook or any other social network?
Did you learn anything or have fun with any content this week?
All media users rely less on traditional advertising, and therefore content marketing is decisive if you want to get audiences to know you.
2. Content creation should be oriented towards education and not advertising.
We no longer buy shampoo, and we buy one that suits our hair type (long, curly, straight, with dyes). We no longer have 30 possible magazines to see, and we have millions of web pages in the world with content and specialties. When we face segmentation, we must think about creating content for the buyer persona and not for the brand. The only way to bind it is with the creation of educational content. They must solve needs and problems. They must not be commercial or advertising.
We must think about creating useful content for users. Brands can position themselves in a niche and become relevant to the target. In other words, getting brands to become media.
3. We are active consumers of content
It is 9:00 pm, and many of us take advantage of this space to update ourselves. We enter the different social profiles that we have. We do it either to read about the lives of others, news of the day, content shared by the media, or personalities we follow. How much time content do we consume daily? Do you know exactly how you get to it, or do you just end up reading it because you found it?
Today’s companies have an interesting challenge when it comes to content creation and marketing strategies since they are used to talking in one way and only about their product. The consumers of the 21st century are not the same, and for this reason, the way of communicating and establishing long-term relationships should also change.
4. SEO is much cheaper than SEM
When we go to review the costs of SEM, we realize that the auction model leads brands into an abyss that is often bottomless. The costs increase significantly month by month, and there is no other alternative than to pay.
The dependence on paid advertising has led brands to look for possible options that allow them to continue in the market. The best of all is the creation of content with SEO techniques. We can tell you that if you do it right, you can save up to 99% on the traffic you receive vs. paid campaigns.
If you want to delve into this topic, we recommend that you read the following article that broadens the concept of whether SEM is more effective than SEO.
