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Eye-Catching Business Signage Can Attract Customers
A study by FedEx found that 76% of American shoppers will visit a store for the first time if they find its signage attractive. On the other hand, 60% of potential shoppers will not visit a business if they don’t see signs outside.
It’s why Chicago businesses invest in custom business signs to attract potential shoppers and grow brand awareness. Find out about the benefits of business signs and the different types of signs you can get.
How Business Signs Extend Your Reach
1. Grow Brand Awareness
Design business signage with the major elements of your brand. That means including your business name, logo, and your tagline. The goal should be to display those elements that you want your customers to remember.
Though customized signs have huge branding potential, make sure you don’t overdesign your sign. Too much text is an immediate turnoff for audiences. Focus on readability and keep messaging simple.
2. Impactful Local Marketing
Did you know that 85% of your customer base is located within 5 miles of your store in Chicago? Custom business signs are a great way to reach out to people in your community and build a brand presence.
As more and more people see your signs regularly, they will develop confidence in your brand. This kind of ongoing exposure builds top-of-mind recall and can help you draw potential customers into your store.
Discuss outdoor and custom indoor signage with your sign company to make sure you invest in the most effective ones.
3. Differentiate Yourself on Main Street
Competition can be healthy, but when all the businesses in an area start to look the same, customers get confused. That’s especially true if your products and services are generic or have close alternatives in the market.
Rather than trying to make only your offerings stand out, use personalized business signs to offer customers a unique experience. When done right, signage can build brand loyalty too.
What Are the Best Business Signs and Graphics for Marketing?
What types of signs are right for you really depends on the nature of your business. For most businesses, some great outdoor signs are:
Channel letter signs
Vinyl banners
Digital signs
LED business signs
Signs are also extremely important for establishments that rely on customer experience. Businesses like restaurants, bookshops, and arcades use custom indoor signage to create a memorable experience.
Get Creative Ideas From a Professional Sign Company in Chicago
Looking for eye-catching signs that can drive revenue? At Igna Signs & Graphics, we help our clients design signs that maximize branding and advertising potential.
You will work with a professional team that can produce all types of signs, such as storefronts and LED business signs.
Talk to an experienced team member today. Get cost-effective business signs and graphics for your entrance.
