Getting your customers hooked is not a walk in a park. The market is dynamic and very competitive. The question is, what do you need to do differently to get your customers hooked? The branding of your custom cosmetic boxes is your customer’s earliest touchpoints. Can you now see why you need to get the branding of your boxes right at all cost?
Cosmetics are usually packaged in tuck top boxes which are built for both the convenience of the customer and the attractiveness of this type of boxes. These boxes are paper-made but everyone in the cosmetic industry is at liberty to brand these boxes to connect personally with their customers. In this article, we share the ultimate branding secrets you need to adopt to stand out from the stiff competition in the cosmetics market.
Branding Secrets For Custom Cosmetic Boxes
Whether you are selling eyeliners, foundations, lipsticks, mascara or nail polish, packaging these products in boxes that attract and hook your customers is your responsibility. Branding packaging materials can seem like a lot of trouble especially when you have devoted a lot of time to make the product of the highest possible quality. Hence, we thought to step in to lend a hand by sharing these custom cosmetic boxes secrets no one talks about.
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Finishing touch
Insist on embellishing your custom cosmetic boxes with either gloss lamination or matte finishing. I bet you want your product packet to sparkle and call attention to itself. Insist on these embellishments and ensure that the finishing is crisp and sleek even if it costs a little extra.
Sizes and dimensions
Dimensions are everything. You need to pay attention to this especially when you sell a variety of makeup and cosmetic products. Lipsticks and foundations cannot fit into boxes of the same size. A sliding box is better suited for a mold of foundation than it would be for lipsticks. Be clear on what you want and what your boxes are to pack.
Stay up to date
Fashion trends keep changing. The kind of boxes used to pack mascaras ten years ago are definitely not the same with what is obtainable now. Keep up with your competitors and see what they are doing. Pick a box of their products every now and then, carefully unbox it with the aim to see what they do differently.
Be involved in the design of your boxes
I understand that there is just so much to do as a business owner. There are meetings to catch up with and production procedures to complete. This tight schedule might make you yield to the temptation of completely outsourcing the design of your custom cosmetic boxes to a designer. However, one of the secrets to getting the branding right is being involved directly or having one of your staff art-direct the design stage. This will ensure that colors, fonts and other details that communicate your brand values correctly.
Think it’s time to get back to the drawing board and give your cosmetic boxes the facelift that it needs? Use these secrets now and thank us later.
