A digital experience platform (DXP) can be part of the brand-building procedure. It can be a part of e-commerce business operations. Digital experience mainly works on the principles of the content management system. A digital experience platform allows you to extend your customer network by offering services to people with the help of touchpoints or by controlling messages.
A digital experience platform (DXP) is highly capable of improving the interaction of customers with the brands, understanding the actual needs and requirements of the customers and offering an excellent experience the customers enjoy the most.
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What is a digital experience platform (DXP)?
A digital experience platform is a hub that consists of useful data along with AI techniques that offer an excellent custom content experience by integrating digital custom content along with other available ecosystems. The digital experience offers revolutionary techniques. It offers innovative ideas that integrate several features including Omni channel brand messages that interact with web pages.
The powerful digital experience with integrated techniques remained inclusive. It makes use of an open-source platform that supports API integrations as a part of several departments such as sales. It makes the user feel satisfied with an excellent personal experience. These are the most useful features of the digital experience platform.
What Are All The Benefits You Can Get Through Digital Experience Platform?
Apart from offering a seamless digital experience, the DXP offers a wide range of benefits to business enterprises. Good DXP solution makes businesses realize the importance of bringing all customer touchpoints and data. The platform promotes user engagement by improving coordination among departments.
Here are some key benefits offered by a good DXP solution to business enterprises, take a look.
1. Increases Customer Retention Through Omni-channel
The DXP platform supports omni-channel which plays a key role in boosting the quality of customer interaction with businesses. As the digital marketplace keeps evolving in all aspects, particularly on customer touchpoints, the DXP becomes an inevitable solution for enterprises involved in digital business to meet modern requirements.
The fully integrated digital experience platform promotes customers to engage with brands seamlessly through multiple channels & devices. The predecessors of DXP like content management system (CMS) and Web Experience Management (WEM) solutions allow business entities to cover all customer touchpoints effectively.
2. Promotes Integration With New Technologies
Integrating with other software solutions becomes easy with the organization’s digital eco-system through DXP digital platform. The DXP delivers seamless integrations with its APIs that supports the marketing team, sales team, and customer support team to deliver a better experience to customers.
As the company’s digital ecosystem integrates with new technologies, the digital maturity of increase helps to improve business operations.
3. Removes Data Silos
In multi-channel digital marketing, often companies struggle to tackle the presence of silos in product information and databases. Managing business operations becomes harder if the presence of data silos start growing.
Having a good DXP platform will help businesses to solve the data silos problem. It allows business entities to integrate with applications based on various protocols like SOAP, REST, RSS and so with the DXP front-end.
4. Delivers Personalized Customer Experience
Modern DXP solution offers a legacy content management system (CMS) that delivers excellent user experience and customer experience management by eliminating the data silos threat. Also, it enables businesses to deploy smart suggestions, personalized content, self-service portals, and so. These sets of operations deliver a highly personalized online experience to the brand consumers across multiple channels.
5. Offers Secured Remote Work Environment
For the past couple of years, companies around the world prefer their employees to work remotely. However, managing the employee’s productivity in a remote work environment is a typical task for business entities. This forced business enterprises to switch over or upgrade their digital platform.
The digital experience platform (DXP) offers a unified digital platform that keeps all the remote works on the page and allows businesses to manage and optimize employee productivity. The platform supports a cloud-based platform which is ideal for the remote work environment. The features of DXP like real-time alerts, automatic backups, live session monitoring, user credential management, service-based access policies, and high-level access control, make the remote work environment a more secure workplace.
Examples of digital marketing platforms:
Bloomreach (BrX): It is one of the most popular digital experience platforms that support online commerce activities. It offers limited e-commerce features and facilities. BrX also offers a very small digital experience platform including marketing, merchandising, and also SEO techniques.
Liferay: Liferay offers a customized digital experience platform I need full fees for all the business needs. It not only integrates the requirements of today but it can have advanced features that help in growing business needs of the future. The platform is useful for all types of business requirements.
Core dna: Core dna is a digital experience platform that combines all types of marketing tools and components under a single roof. The features of the platform offer various techniques that not only allow global adjustments but integrate various business-related techniques that are useful in sales and marketing.
First Spirit DXP: FirstSpirit DXP highlights where a technique that makes the platform powerful is. The platform is easy to use and can be managed while using various marketing tools and techniques. It does not require any knowledge of coding or development to use this platform.
Digital experience platform and the available resources
The use of digital experience platforms for business purposes is a new concept and it can be used in handling resources in many different ways. It offers a set of features that can easily help in managing e-commerce websites and online shopping. Some of the useful steps are discussed in detail below.
1. Digital experience for marketing webinar:
The digital experience platform offers audio and visual overviews in the form of marketing webinars. It can offer 30 minutes of video coverage and switch on the required details from basic level 2 advanced levels. It offers a set of custom touchpoints that help the business by giving importance to the customers. The webinar is useful in sharing customer journeys by showing consistency. It also describes the usefulness of digital experience while managing CMS and how to use it for higher levels of business interactions.
2. Building a digital experience platform informs a book
The book on building a digital express platform has become a part of learning and understanding various options and features available. The book discusses open source platforms that are useful in offering digital experience platforms guide and different levels and depending on the business requirements. It’s certainly specific to the best practices that can help in designing digital experience platforms along with the issues related to security and case studies.
3. On-Demand Webinar allows lasting customer relationship
Digital experience platforms are highly effective in connecting with your customers. DXP services are mainly based on multi-touch or Omnichannel services. It can easily integrate the touch points and convert them into hyper-personalized formats. The DXPs are highly popular among marketers who love to experiment with digital experience platforms. The digital experience platform makes use of data along with AI learning techniques. It helps in delivering seamless touchpoints with multilayered features and it can be easily customized as per the business needs and requirements.
The resources of DXP can be defined as
When you are having an e-commerce website and when you have experience in handling content management systems but yet you are looking for more customers and user-friendly interactions then you should know that a digital experience platform will help you in managing your business more proficiently. The resources of DXP are highly useful and can be used effectively.
DXP offers an integrated control center that combines omnichannel content along with customer data. The analytics allows the customers to have enhanced customer retention. It offers consistent connectivity.
Content remains flexible: The microservices architecture offers similar content to various channels and offers a better customer experience. The preferred channels offer an excellent experience to the users.
Facilitates personalization: The facilities that help interactions and integrations with other systems will make use of CRMs social media networks and other contact centers. It provides 360-degree views along with dashboard and machine learning features to the customers.
Digital experience: The digital experience is mainly based on an understanding of the business requirements and the customer needs for the latest industry trends. The platform provides a better understanding of sales, inventory, and marketing departments. It also offers various activities that can offer technical support and in-house training that helps in enhancing the brand value.
Conclusion
The digital experience platform offers an excellent experience to the customers that make the customers feel satisfied and keeps coming back to have such an experience. The useful features and facilities can be made available on the websites by offering sales, marketing, and customer care services. The automated services can also have a huge impact on the customers and will look forward to such digital experiences every time.
