Introduction:
Millions of independent musicians will now be able to market their songs on TikTok songs, the recently established subscription-based music streaming service, thanks to a new deal between TikTok and music distribution firm DistroKid. Through the TikTok Music and CapCut agreement, musicians can also make their songs available on CapCut, a video editing software owned by ByteDance that has 490 million iOS and Android users.
For independent musicians who want to grow their fan base by promoting their music on well-known platforms, having a presence on TikTok Music and CapCut is important. Even while TikTok Music is now only available in five countries, its billions of users who enjoy listening to and discovering new music could make a lot of use of this new streaming service.
The music library of prominent record labels, including Universal Music Group, Warner Music Group, and Sony Music, is now available on TikTok Music with the addition of DistroKid.
The CEO and founder of DistroKid, Philip Kaplan, declared in a statement that “TikTok is one of the most powerful music discovery platforms in the world.” “TikTok’s new music streaming service provides further reach as it becomes available in more countries, and the expansion of this partnership to include CapCut and the Commercial Music Library makes it super easy for millions of musicians to make their music available in even more places.”
Australia, Mexico, and Singapore saw the debut of TikTok’s music streaming service.
Approximately 30–40% of all music worldwide is distributed by DistroKid, which first collaborated with TikTok in 2019. DistroKid was among the first distributors to assist emerging musicians with getting their music uploaded on TikTok.
TikTok Music and CapCut:
TikTok Music and CapCut [Source of Image: Techcrunch.com]
According to DistroKid’s support page, users get royalties each time their tracks are included in TikTok videos. Members are not compensated via TikTok, but rather via DistroKid. Online estimates state that TikTok gives artists three cents for each video. Except taxes and bank costs, DistroKid pays the artist 100% of the revenues. The business refused to give members who chose to opt into TikTok distribution all of their earnings.
Along with other platforms, DistroKid assists musicians with selling their tracks on Spotify, Apple Music, Instagram, YouTube, Pandora, Amazon, and iHeartRadio.
Furthermore, marketers can use DistroKid’s library on TikTok’s Commercial Music Library (CML) for their advertising efforts. A DistroKid representative informed TechCrunch that although this was previously in beta, the library is now “fully open” to all DistroKid artists with today’s launch.
DistroKid provides music distribution, monetization, promotion, metadata customization, and storage services to over two million artists. Recently, the business purchased Bandzoogle, a website builder, to provide customers with additional e-commerce tools to aid in the sale of their albums.
A week after TikTok, the creator of short-form video apps, teamed up with Tickets.com to assist with ticket sales for its inaugural live music event, “In The Mix,” the two companies are expanding their cooperation.
